Tuesday, May 27, 2008

Advanced Link: Operator to Explore Your Competitor’s Backlinks

by: Ann Smarty

I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?

  • It educates. The established sites in your niche set an example to follow and give you an idea of how link building is done.
  • It inspires. The more you know about pages linking to your competitor, the more ideas you get for link building for your own website. That shouldn’t be copying the competitor’s strategies - but this analysis gives you an idea in which direction to move forward.
  • It keeps you up-to-date. Who’s my friend? (Learn who your partners are and do them a favor in return.) Where am I discussed? (Reputation management: participate in threads discussing you site.) And plenty of more important questions the analysis will be able to answer.
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