Is Your Site Social Media Friendly?

You should consider many factors when getting involved in Social Media Marketing, such as the quality of your content, your domain name, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: the design.

You need to make sure your site is designed and performs in a way that is suitable for social media.

Most social communities are not filled with web novices or beginners. They are filled with internet savvy individuals, who know what a site should look like, and more importantly, which sites are legit and which sites are just spammers trying to look legit.

Below are some tips and suggestions that you can apply to your site, to make it social media friendly.

1. Be Modern. It has never been easier to upgrade your site with a modern design. Web design templates are for sale everywhere, sites like 99designs.com offer contests to get designs, and there are a ton of templates and designs that you can use for free.
   
   Your website is your store or place of business online. Just like in the real world, no one wants to step into a messy, old, dirty, and broken down office when considering whether to do business with you and your company.
2. Be Hospitable. Make it easy for people to see your content and read it without interruption.
   
   Don’t force people to view more than one page in order to finish your article and avoid any sort of pop-ups or distractions.
3. Downplay ads. There is a time and a place for having advertisements on a web page and that time is almost never during a social media campaign.
   
   
   A social media campaign normally lasts up to 24 hours. During that time, you are likely to see around 100 to 300 unique visits to your site. Doesn’t seem like much compared to the 10,000 to 100,000 thousand you will get once your campaign is successful, does it? So why potentially risk having someone associate your site as spam, resulting in them casting a negative vote on your submission?
   
   Leave ads off your site until your social media campaign has succeeded or failed. This way you take no risk at someone associating your site or content with a marketing ploy to make money.
   
   If you must leave ads on your site, limit them or position them in a way that does not interfere with the content and annoy a potential voter.
4. Give Visitors a Button to Push. It is important to include social media buttons so that your visitors are able to help vote for your content. Social Media is about getting votes so make sure your regular readers have an opportunity to vote on your content.
5. Serve Visitors Quickly. Always make sure your page loads the content as quickly as possible. Try coding your site in a way that loads any components that could potentially delay the content from being rendered. You can use CSS or other popular coding options to accomplish this.
   
   Social media users have hundreds of sites and articles they want to read each day. They don’t have the time and won’t sit around long waiting for your content to load. They might even get frustrated enough to vote negatively on your submission, so make sure your content loads quickly.

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