When people realized the potential of email marketing, they thought that this is the future of internet marketing. Then came in Search Engine Marketing (SEM) with more liberal approach. As the social media evolved with Web 2.0, we are steadily seeing the shift of visitors from popular internet services like search engines and free email services to the newborn Online Social Media. We are seeing that the present of Internet Marketing is changing rapidly. So, why not the future?
The changes in the internet marketing will evolve around the technology. And marketers have to go where all the people are heading. To give a bit of hint, I’ve compiled some of my prophecies that are based on future of internet marketing.
Prophecy #1: Onsite Search Engine Optimization (SEO) will be History
Sorry for starting it this way. As an internet marketer, I am happy to promote the keyword Search Engine Optimization (SEO), as most of the people somehow got used to this term. But it’s a wrong word anyway. We the marketers don’t optimize search engines. Rather engineers in Google, Yahoo, and Microsoft does the exact thing.
As the search engines acquire more revenue, their pool of professionals is also drained with best brains. And it will just take some time to identify ways to evaluate each site irrespective of web development language used. But, they will eventually get rid of the need to optimize your site for the Search Engines.
Search Engines might also go for Visual Algorithm Update that will use snapshot image of the page to manipulate information like visible text, animation, and visible keyword density. With artificial intelligence using OCR technology to extract the texts, can eliminate a lot of tasks that are currently done for optimizing a site for search engines.
Prophecy #2: Searching will become more User-friendly
As the speed of internet rises, search engines will show more visible results. I would be happy to see Mouseover Zoom-up search results, for quick peek of the site I wish to open. It’s much like the Snapshot pop-in that Wordpress is using. That will make people go beyond the first Search Engine Result Page (SERP).
Moreover, the Search-As-You-Type will also be introduced with search suggestions. The search suggestion will also affect multilingual users, as they will be suggested English keywords for the same multilingual phrase. Well, that might be good for businesses for English speaking countries.
It may happen that searching will not be required at all in case of purchase. You just provide the query to Google, Yahoo, Live or any Search Engines; have a cup of coffee and you’ll have custom reports with prices on products you are seeking with background research highlighting positive and negative comments about the product.
Prophecy #3: More Personalized & Localized Results will Influence SEM
We are already experiencing localized search. However, the personal search has not yet been that very personal. Personalized search will provide more reputation for websites which can influence search engine performance based on more quality visits with low bounce rate. Websites will figure out new offline ways to create more personal affiliation with the site to influence personalized search.
Localized search will provide marketers with the ability to influence people on the move to purchase. That way, the localized search may also change if a consumer changes location.
Prophecy #4: Natural Language Reputation Algorithm will be a Great Factor
Misspelled keyword marketing has already started to vanish. Moreover, to fight duplicate content, spammers will use twisted garbage texts of the same content that have no meaning but with correct spelling. Search Engines will embed several artificial intelligence to identify natural language.
Sites with less grammatical errors and misspellings will get more Natural Language Reputation Rank. This in turn can add as another task for Search Engine Optimization (SEO).
Prophecy #5: Copying Themes will be punished by Near Duplicate Content Filter
Google has recently updated Duplicate Content Filter that punishes the use of duplicate contents in the internet. But, Search Engines will try it’s best to struggle with the remedies taken by webmasters or web marketers through their Near Duplicate Content Filter.
Varied contents with same theme will also be identified and punished by hidden results which you can see only by clicking “See more pages like this” beside the original theme. The explanation from search engine is, if two pages are saying the same thing, then why keep them all over the SERPs.
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1 comment:
What this really means is that webmasters would really need to focus down to the core of their consumer base, and provide the sharpest content to stay ahead of the game.
This can be only good for the internet.
Mayank - Make Money Online
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