Email is a "highly effective, targeted marketing channel" for small and medium enterprises, according to an online marketing agency.
Tink Taylor, business development director at dotMailer, and member of the Internet Advertising Bureau's e-communications council, said that email is a key component of an integrated marketing strategy.
He continued: "To make the most of this highly effective, targeted marketing channel, brands need to get to grips with the basics."
"Getting a specialist who understands how to properly code an email that renders correctly in every client is vital."
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