City-based digital marketing consultancy, Fireloop Creative has help to launch a new website for the 24th Birmingham International Jazz Festival.
The ten-day event - which features world jazz artists from the US, Spain, France, Hungary, Australia, Sweden and Holland – wanted to use its site to engage with new audiences with the use of online social networking and by encouraging community participation.
It is the second year that Fireloop has worked on the festival’s marketing.
Festival director Jim Simpson said: “Fireloop’s combination of considered branding and online technology has helped rejuvenate the festival and ensure its longevity.
“The Internet has changed the music industry and we need to embrace the technologies of tomorrow to encourage more visitors to events like the Birmingham Jazz Festival.
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