Do you use Google Analytics? Well, a recent study shows that you’re not alone, roughly one third of the Alexa top 500 websites traffic wise use it. That surprised me a little. Anyways, I use Google Analytics myself and noticed before that some numbers are inaccurate or downright wrong. In May I discovered how wrong, completely wrong.
The numbers of search engine referers, more specifically, are wrong. I’ve noticed that before but wasn’t panicking as no statistic tool is perfectly accurate, you always should use at least 2 of them and compare the numbers. Now this time I checked my stats over at SEO 2.0 I was unable to ignore it anymore.
SEO 2.0 is mostly about social media and blogging SEO and it relies on traffic from other sources than Google. I only get insignificant numbers of visitors from Google on my blog, mostly due to very specific “long tail” queries. The only really important keyphrase is “SEO 2.0″ itself. Now looking at my May stats I was very surprised that one of better performing keywords was “site seo vs blog seo” without quotes.
I looked deeper into that just to discover that all 60 visitors looking for this keyword is one person from Bucharest, Romania. Google Analytics counted her or him several times a day for more than 2 weeks.
Now I sometimes create returning visits just by launching my FireFox with my saved tabs but how can a person search for the same query every day several times and then click the search result each time? This one riddles me. I’ve seen that kind of behaviour with Google Analytics in the past but always thought it was due to myself or several developers from my client working on the same site.
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