Close encounters with one of the world's deadliest predators led to a drastic career change for David Edwards.
A trip to South Africa to work with fearsome great white sharks inspired the Cheddleton-based web designer to set up his own company.
The 23-year-old, pictured, formed Creative Resolve after working for a firm specialising in cage diving expeditions for intrepid tourists.
When he returned from his trip last year, Mr Edwards decided to strike out on his own after leaving online fancy dress retailer Sureshots.
Now he is preparing to return to South Africa to build a website for an organisation dedicated to the conservation of the great white.
And Mr Edwards's experiences mean Creative Resolve will be targeting small businesses and not-for profit organisations, such as wildlife preservation charities and schools rather than the more lucrative corporate sector.
Mr Edwards said: "My job last year was to be on the boat and help the guests out. I absolutely loved it and that was what inspired me to set up my own business.
"I've approached a lot of small companies, particularly start-ups, because I feel they need the service the most.
"But what I want to focus on long-term is education establishments and non-profit organisations, particularly those involved in wildlife preservation.
"When you go on websites for big companies like Virgin, for example, they've got fantastic-looking sites, but the guys doing more morally profound work don't have the same amount of money to spend, so their websites don't necessarily get the time and attention they deserve.
"They've got some really important information but the problem is getting it across to people and making it accessible.
"I don't like it when you go on a website and it's got this amazing corporate design, but it's very clinical and sterile. I'm interested in doing things with more character and personality."
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