Monday, June 16, 2008

PayPal Unveils Developer Portal

Additions to the Developer Central Portal include advice on responding to requests for proposals, marketing tips, redesigned APIs, and online payment training materials.

PayPal on Monday introduced a redesign of its portal for helping developers integrate the company's online payment services into Web sites.

PayPal, owned by auction site eBay, unveiled the latest version of the Developer Central Portal at the eBay Developers Conference in Chicago. The redesigned site, scheduled to launch in July, will offer business and technical kits to help developers market their services, identify customer leads, and complete integration projects faster. In addition, the portal will include forums for developers to share knowledge.

New additions to the site include a marketing library with prepackaged sales presentations and case studies to help developers sell PayPal integration projects. In addition, there's best-practice advice on responding to requests for proposals and tips on marketing. On the technical side, there's a new library with sample code and training and education materials about online payments.

The portal offers 25 application programming interfaces that enable online retailers to send and receive money online, refund transactions, manage subscriptions, and check transaction histories. New APIs in the redesigned portal offer more options for subscription billing and for conducting transactions with repeat customers. In addition, the site offers a directory of PayPal-certified developers.

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