Webmasters should not underestimate the power of search engine optimisation (SEO) to make the public aware of their sites.
This is according to the Guardian, which states that as most consumers make use of search engines and are likely to only look at the first results page every time they perform a query, publishers should ensure they know how to keep their site near the top by incorporating SEO into their online strategy.
One key way in which website owners can improve SEO is through producing content that contains important keywords and ensuring that the website gets indexed by the major search engines, the newspaper states.
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