Link within your content
Scott advises webmasters to go through their site's content and work out where it would make sense to link to other pages which you want to rank better.
Make sure that the anchor text matches the keywords and phrases that you want the pages to rank well for. Scott also advises that these target keywords should appear on the destination page, as this will make the linking more effective.
Link from stronger pages
Some webpages may be more popular in the search rankings and receive more links than the rest of your website. You can strengthen these weaker pages by including some contextual links to them from the stronger pages.
Some additional tips from E-consultancy's SEO Guide...
Links from footers
This approach can also help with usability, as it is effectively a mini site map on every page. It also allows you to include some lengthy to be included.
For example, E-consultancy ranks well in Google for keyphrases such as 'web project management' and 'online surveys & research', both of which are included in the footer.
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