Ten years ago this September, two Stanford University doctoral students launched a business that would revolutionize how millions of people use the Internet.
Yes, Google is getting older, at least in tech years.
But don’t expect the world’s dominant search engine company to remain content with the enormous success it has achieved so far.
Google is rolling out innovative features that will allow users to search the Web more efficiently. It is also looking to expand its advertising reach, focusing on the folks who do their queries via mobile phones and car-based systems. Google has been increasing its spending on research and development, which totaled $2.1 billion last year alone.
The company has come a long way since Sergey Brin and Larry Page started Google in a garage in Menlo Park, Calif. One of the most feared and respected technology giants in the world, Google earned $4.2 billion in profits last year and employs nearly 17,000 workers.
With more than half of its user traffic coming from outside the United States, Google has evolved into a global company. It operates 60 offices in 20 countries.
It’s no surprise that the company is extremely secretive about its product plans. To get some hints about what may be in store for users of Google’s search engine and its AdWords advertising program, the Detroit Free Press recently talked to two top Google executives.
“We’re constantly looking at the user experience - what they want, what they need,” said Marissa Mayer, Google’s vice president of search products and user experience.
Google regularly makes improvements to its search engine, which now contains billions of Web pages compared with only 30 million in 1998.
However, it took a major leap last year by introducing what it calls “universal search.” This is a more comprehensive search engine that includes video, images, maps, news and other data. Previously, you had to visit several Google search products to get different types of information.
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