If you've been on the web long you've probably heard the words "page rank" or "PR" at least in passing. Perhaps you had better things to do than worry about mathematical equations, and I certainly don't blame you for that. For that same reason, I'll leave the Google page rank explained statistically process up to people like Ian Rogers on WebWorkshop.
Instead, I'd like to look at the outright benefits of having a good page rank.
*** Relevance ****
Let's say someone read one of your articles, liked it enough to visit your website, liked your website enough to sign up for your newsletter and then discovered that you had a PR0. They know enough about Google PR to know that PR10 is next to divine while PR0 is certainly not. No matter what they thought of your website, they have discovered a good reason not to believe what they thought was true which in turn knocks the relevancy of your website down a notch or two or maybe more.
Now let's say that same scenario took place but they found your website was perhaps a PR5 or higher. Perhaps even a PR8. Do you think this will affect their desire to be a part of your website? Of course it will, especially if your website is focused on any particular niche of Internet Marketing.
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