Top 10 ways to beat the credit crunch using internet marketing

As the media continue to drive the self-fulfilling prophecy of a recession, it’s time to start considering how best to use your marketing budgets in 2009 and beyond. Here are Programmes Manager, Jack Wallington's Top 10 methods of beating the credit crunch by maximising your online marketing strategies.

Monday, 22 September 2008

1. Search your way to the top

We’re all searching for the right answer and search marketing is definitely top of the answer barrel. Any marketer worth their salt knows that search is a safe bet for return on investment. You pay for clicks so you know exactly what you get, at least from the search engine, and combined with your own website’s analytics it is 100% measurable. This means that if you have a strong web presence with a great customer journey you will know how many sales or enquiries you can actually get. Visit our Search Help Centre for more.

2. Display power!

Search is all well and good, but it’s a passive tool that often relies on the consumer having an idea, thought or a need that makes them search. You need a tool that gets your brand, product or service noticed above the competition in the first place. Display is that tool and is to online marketing what TV, billboards and press is to offline. People may visit a search engine, but it’s the gateway to the billions of web pages that they spend the majority of their time on. Display lets you reach people on those pages with new video and interactive formats, powerful targeting and mass reach through networks. This makes it one of the most engaging, effective and powerful tools on the planet. With pricing for the number of impressions based on the quality of content, there are some real bargains to be had alongside the higher cost of premium content. Read our Display Advertising guide for more.

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