While mystery surrounds what’s search engines such as Google use to rank websites there are fundamentals. If you have ever played a sport you have learned the fundamentals and hopefully used them to play your sport of choice. Search Engine Optimization has such fundamentals, not clearly stated in guidelines for webmasters that search engines include.
I want to make it clear that search engine optimization is not "magic", nor is it tricking search engines, it's the practice of following the fundamentals within a logical and "ethical" manner. Before considering the leap into search engine optimization you have to understand there is going to be allot of reading involved. Your duty as an SEO is to stay on top of the industry and looking for those hidden gems that can increase traffic and popularity in search engines.
This article is meant for the absolute beginner. If you have been optimizing websites for awhile then this is not for you, but you are more than welcome to read on if interested.
The art of SEO is more complex but there are the main aspects. I will go over each one to give you an entry level idea of what you have in store for you.
Designing a search engine friendly website is the most crucial aspect of SEO. First you have to consider the fact search engines are not people. They are computer programs designed to mimic human behavior. There are two core technologies search engines have a hard time with and why you should use them as little as possible.
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