tag:blogger.com,1999:blog-80088952766050843032012-02-15T22:38:36.782-08:00My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.comBlogger921100tag:blogger.com,1999:blog-8008895276605084303.post-59867879344137384712008-10-14T01:26:00.001-07:002008-10-14T01:59:18.825-07:00The ethnographic method is an approach of studying a person or group of people by participating in the culture of interest while still remaining a bit of an outsider. At its core is the focus on cultural relativism, which is seeing something through the eyes of the involved. Thus, to get to know someone or a group of people, you have to lose your own set of beliefs and views and start from scratch as you seek out the functional reasons why things happen. <p>This method is critical for successfully connecting to people, especially online when you have no physical cues to tell you about a person. In essence, you have to lose your own identity at first, in order to get a better idea of how to best connect to someone new. When you approach a potential link partner, you know very little about that person except for a few clues picked up in the analysis of the site that he or she controls. Your best bet is to pick up that information as quickly as possible, because you have a very limited amount of time to make or break that connection. <span id="more-14848"></span>Personas makes use of the ethnographic method in SEO and are intensely valuable. This process helps you learn about your audience and mindset, and the resulting personas can help you to compare the output of your efforts to the target market in question. It’s commonplace to use personas in areas like usability and social media, but they also can be a tremendous help when written specifically for link development. An audience IS an audience, after all.</p> <p><strong>Writing personas</strong></p> <p>To get started on writing a few personas, you have to think about your target audience for link building, in the same way that you’d think about it for anything else related to marketing. Who are these people, what are their age groups, what is their “culture”, what will speak to them and open up the connection in a positive manner? If you’re in doubt about your target audience, talk to the owner of the site you’re working on. Once you get basic information, start to dream up a few actual people who fit the profiles that you have, and flesh them out as much as you can.</p> <p>A typical persona should contain as much identifying information as possible without being so unique that it cannot be used to speak to a larger group. That’s the tricky part, but you can overcome it by imagining common characteristics of users (they like punk rock) rather than specifics that will only fit a tiny percentage of your audience (they like early Avail). Start out by identifying a few different segments of your audience, writing a persona for each. Once you have these, take one and read it until you can get into the mindset of it, and write your link request accordingly. Remember that this persona represents your target link partners, so make use of language and references that this group will respond to, and adjust as needed.</p><p style="font-weight: bold; font-style: italic;"><a href="http://searchengineland.com/persona-lize-your-link-building-14848.php">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><br /><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?wt=nw&pub=dackzui&url='+encodeURIComponent(location.href)+'&title='+encodeURIComponent(document.title), 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100'); return false;" title="Bookmark and Share" target="_blank"><img src="http://s9.addthis.com/button1-addthis.gif" width="125" height="16" border="0" alt="Bookmark and Share" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5986787934413738471?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-54518808397917461422008-10-08T21:56:00.000-07:002008-10-08T22:37:51.072-07:00<b><i>“Glass, china and reputation are easily cracked and never mended well”. </i> </b> <p> <b>Benjamin Franklin’s words are particularly appropriate in these turbulent times, when it’s more important than ever for companies to consider every opportunity to protect and manage their hard won reputation and brand value. </b> </p><p>But as <b><i>Paul Mead</i></b> writes, it is interesting to see that one of the largest media channels - online - is more often than not completely neglected from a communications point of view in times of strife. </p> <p>Yet search engines and Google, in particular, have such an enormous audience (over 28m people per month in the UK) and are such a part of our everyday lives that it’s astonishing how many brands can get this channel so badly wrong in times of crisis.</p><p>Over the last few weeks, for instance, Bradford and Bingley has rarely been out of the news as speculation reached fever pitch that the UK mortgage lender would become the next Northern Rock.</p><p>During this period of intensive media and market interest, the volume of searches for ‘Bradford &amp; Bingley’ on Google has increased dramatically as clearly shown on the Google trends graph below.<br /> </p><p> <img src="http://farm4.static.flickr.com/3167/2923547451_2e462e6673.jpg" alt="B&amp;B Google Trends graph" border="0" /> </p><p>And here’s where the current marketing and communications set up of most major brands in the UK breaks down.</p><p>Search is considered by most CEOs and their cohorts as a direct response channel and is, therefore, looked after by the media agency.</p><p>Media agencies will always deny this but, with very few exceptions, paid search will be<b> poorly understood</b> and natural search even less so in these organisations.</p><p>This set up will also mean there will be little or no liaison or integration with the PR agency in order to develop a wider strategy for the search channel. </p><p>An interesting question would be to consider <i>what percentage of this huge increase in brand-related searches might be consumers looking to open a new account with Bradford &amp; Bingley? </i></p><p>It’s impossible to say for sure but I will take a guess at very close to<b><i>zero</i></b>.</p><p> <i>And what did concerned shareholders or worried customers of the bank see when they reacted to the news flow and Googled ‘Bradford &amp; Bingley’ to find out what was going on? </i> </p><p>Well they did see Bradford &amp; Bingley at the top of the paid search and natural search listings, which is one thing at least.</p><p>However, more worrying was the site’s prominent message to all the stakeholders:</p><p> <i>"Internet Saver 6.51% p.a. gross/AER. Open today with £1." </i> </p><p>Mmmm. Thanks but I think I’ll leave that one.</p><p>I might be able to open an account today, but before nationalisation most consumers would have been more concerned about whether the bank would be around for much longer than the 24 hours required to open an account.</p><p>A look at the Google search results page shows no attempt to understand what people are looking for and regain some brand equity by delivering the right message at the right time - or to address the concerns posed by an Adwords ad run by <i>The Telegraph</i> to target worried consumers.</p><p>I am picking on Bradford &amp; Bingley here, but it was the same with Northern Rock.</p><p>And it’s the same today with Alitalia, with MFI, with JD Sports and probably with most of the businesses at the centre of credit crunch-related speculation today.</p><p>Online is the modern channel of choice for information and search engines are most people’s starting point in that journey.</p><p>The search engine results page should therefore be considered as <b>the frontline in modern communications</b> and brands need to think more seriously about their ‘search relations’ programme.</p><a href="http://www.e-consultancy.com/news-blog/366477/brands-need-a-search-relations-strategy-in-times-of-trouble.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><a href="http://www.mywebdesignsource.com/"><br /><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5451880839791746142?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-90715953621296214162008-10-07T23:32:00.000-07:002008-10-08T05:02:09.807-07:00<p class="MsoNormal">While mystery surrounds what’s search engines such as Google use to rank websites there are fundamentals. If you have ever played a sport you have learned the fundamentals and hopefully used them to play your sport of choice. Search Engine Optimization has such fundamentals, not clearly stated in guidelines for webmasters that search engines include.</p> <p class="MsoNormal">I want to make it clear that search engine optimization is not "magic", nor is it tricking search engines, it's the practice of following the fundamentals within a logical and "ethical" manner. Before considering the leap into search engine optimization you have to understand there is going to be allot of reading involved. Your duty as an SEO is to stay on top of the industry and looking for those hidden gems that can increase traffic and popularity in search engines.</p> <p class="MsoNormal"><em>This article is meant for the absolute beginner. If you have been optimizing websites for awhile then this is not for you, but you are more than welcome to read on if interested. </em></p> <p class="MsoNormal">The art of SEO is more complex but there are the main aspects. I will go over each one to give you an entry level idea of what you have in store for you.</p> <p class="MsoNormal"><strong>Designing a search engine friendly website is the most crucial aspect of SEO</strong>. First you have to consider the fact search engines are not people. They are computer programs designed to mimic human behavior. There are two core technologies search engines have a hard time with and why you should use them as little as possible.</p><p style="font-weight: bold; font-style: italic;" class="MsoNormal"><a href="http://www.promotionworld.com/se/articles/article/081003thehiddensecret.html">Read Full News</a></p><p style="font-style: italic;" class="MsoNormal">Resources for</p><p class="MsoNormal"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><br /><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?wt=nw&amp;pub=dackzui&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100'); return false;" title="Bookmark and Share" target="_blank"><img src="http://s9.addthis.com/button1-addthis.gif" alt="Bookmark and Share" width="125" border="0" height="16" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-9071595362129621416?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-47951854595283968962008-10-07T02:04:00.000-07:002008-10-07T02:14:02.418-07:00<p>Most of link building / linkbaiting techniques are used so often that they lost their effectiveness long ago. Unfortunately, hosting a contest is one such technique: that has become a common fashion to <strong><em>create a contest for the sake of creating a contest</em></strong> without much thinking behind it.</p> <p>However the tactic may be still effective when done right. Your contest may be rather successful:</p> <ul><li>if you are <strong>popular</strong> enough to get enough attention for your contest boost;</li><li>if you are <strong>creative</strong> enough to earn the attention you deserve;</li><li>if you have carefully <strong>planned</strong> your contest.</li></ul> <p><span id="more-7763"></span><br /><a href="http://blog.mghwom.com/?p=85" target="_blank">MGH Word of Mouth blog</a> lists very good points to consider when planning a good contest:</p> <ul><li>Take time to consider the users’ <strong>motivation</strong>. Why would anyone enter the contest? Would you join it? User’s motivation may vary: <ul><li>An established / well-known <strong>brand</strong> can be a good motivation in itself. People might want to enter your contest just because they care about you and your company.</li><li>Valuable <strong>prizes</strong> are the strongest incentive for people to join any contest. Making sure the prizes are relevant to the society group your contest is targeting is also very important. I would probably never care to take part if the prize is “How to quit smoking” guide, no matter how popular it might be among people who smoke and want to quit.</li><li><strong>Innovative idea / creative approach</strong> is the great motivation too. If you offer something completely new and exciting, people will be eager to join.</li></ul></li></ul><a href="http://www.searchenginejournal.com/hosting-a-contest-for-link-building-and-buzz/7763/"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /><br /><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?wt=nw&amp;pub=dackzui&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100'); return false;" title="Bookmark and Share" target="_blank"><img src="http://s9.addthis.com/button1-addthis.gif" alt="Bookmark and Share" width="125" border="0" height="16" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4795185459528396896?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-26749753388907897772008-10-02T00:27:00.000-07:002008-10-02T00:29:42.892-07:00According to software solutions provider <a href="http://www.coresense.com/" target="_blank">CoreSense</a>, three areas are critical to the success of your search engine optimisation (SEO) programme: site structure, on-page and off-page. In its white paper “A Guide to Search Engine Marketing for Retailers”, it outlines best practice for each area. Among its suggestions:<p> </p><p> <b>Site structure optimisation</b></p><p> • Use a crawlable navigation. Avoid JavaScript and form-based structures if possible, as search engine spiders can’t crawl them. If you can’t avoid using them, include hyperlink navigation on each page.</p><p> • Remove unnecessary code. CoreSense suggests using a well-regarded design and development tools such as Dreamweaver, along with style sheets. </p><p> • Include a breadcrumb trail as a navigation option.</p><p> • Opt for page URLs that consist of keywords (www.johns-store.com/plaid_mens_shirt) rather than session IDs, punctuation and other variables (www.johns-store.com/productdetail.asp?productcatalogue=470).</p><p> • Use a 301 redirect for pages that have moved or have new file names.</p><p> • Make sure that all database-generated pages have unique URLs.</p><p> • Include a user-navigated site map and an XML site page; the latter is for submission to Google, MSN and Yahoo!</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.catalog-biz.com/detailedinfo.aspx?DocID=1103">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2674975338890789777?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-80736115746184614282008-09-30T00:57:00.000-07:002008-09-30T01:00:40.217-07:00<span class="news-body-text"><span id="ls_contents-0">It’s easy to think that search engine optimisation is an optional extra that is not necessary to getting your business online.<br /><br />When you get your website live online the publishing process is not enough to get your site generating visitors and sales for your business. To enable your business to be noticed online, Search Engine Optimisation is needed to make sure that your site appears well in the rankings of Google and the other search engines for terms that your potential visitors are searching for. Remember, your website is part of your marketing department and getting visitors to find your site and its message is core to getting you more sales, just like getting your offline marketing noticed.<br /><br />As Search Engine Optimisation is not a commodity for your business, choosing the right SEO company is essential to getting good results.<br /><br />A good SEO company will offer a fully transparent service, discussing their work with you and getting you to agree changes to the site. As part of their transparent service your SEO company will explain the work they are doing for you, in a language you understand and answer any of your questions, helping you to understand the process of SEO.<br /><br />When choosing an SEO company make sure that you avoid people who promise to submit your site to thousands of Search Engines, and who guarantee you number one rankings. Number one rankings can easily be achieved on your site but these might not be for keywords that will generate traffic for your site. A good SEO company will optimise your site around keywords that will drive traffic to your site, and some of these might be competitive, so they will never guarantee you a number one position. Google, MSN and Yahoo are the three search engines that drive the most search traffic and so, although the smaller search engines are important and should not be overlooked, focussing solely on getting rankings in every possible engine won’t help your website.<br /><br /><a href="http://www.newdesignworld.com/press/story/4357"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8073611574618461428?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-68484056298572827492008-09-24T23:53:00.000-07:002008-09-25T00:05:30.531-07:00<i>ig-ticket marketing firms are using Internet Marketing hired-guns to leverage Google's sophisticated web-data tools and gain insight into consumer habits, Internet marketing potentials, search engine positioning opportunities, and super-converting high-volume web-traffic.</i> <p> New York, NY (<a href="http://www.prweb.com/">PRWEB</a>) September 23, 2008 -- Marketing firms are hiring super-techies to leverage the well-funded, but very technical, Google information database and its data tools to gather information on consumer trends and potential free marketing windfalls via free Google traffic.<br /></p><p>Marketing organizations are always trying to find the next edge in their industry. This is true of any major brand and this practice is definitely an art to expert marketing professionals that are guns-for-hire. </p><p> What's a typical example? Let's use the website <a href="http://www.scentsy.com/scentsified" onclick="linkClick( this.href );" target="_blank" title="Scentsy Website">Scentsy</a>. Scentsy® candles is a company that was recently 'targeted' for 'SEO dominance' by one of the people we interviewed. Scentsy® is a US-based, emerging manufacturer of scented candle products but it might as well be a widget factory and another-day-at-the-home-office for the Internet marketers. </p> <p> "Scentsy has tremendous upside potential while extremely low competition, both from a market-share perspective as well as organic SEO," said Garry Egan, an Internet Marketer who works from his satellite uplink and laptop computer. Egan is currently backpacking Europe and phoned in this interview. "I can work from anywhere," he said. "We were impressed."<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.prweb.com/releases/consumer/trending/prweb1367104.htm">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6848405629857282749?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-16433672378995877092008-09-23T00:17:00.000-07:002008-09-23T00:21:36.641-07:00<strong class="maywrap">As the media continue to drive the self-fulfilling prophecy of a recession, it’s time to start considering how best to use your marketing budgets in 2009 and beyond. Here are Programmes Manager, Jack Wallington's Top 10 methods of beating the credit crunch by maximising your online marketing strategies.</strong><br /><br />Monday, 22 September 2008<br /><br /><h3 class="edsubhead">1. Search your way to the top</h3><br />We’re all searching for the right answer and search marketing is definitely top of the answer barrel. Any marketer worth their salt knows that search is a safe bet for return on investment. You pay for clicks so you know exactly what you get, at least from the search engine, and combined with your own website’s analytics it is 100% measurable. This means that if you have a strong web presence with a great customer journey you will know how many sales or enquiries you can actually get. Visit our <a href="http://www.iabuk.net/en/1/searchenginemarketing.html" class="edinnerlink">Search Help Centre</a> for more.<br /><br /><h3 class="edsubhead">2. Display power!</h3><br />Search is all well and good, but it’s a passive tool that often relies on the consumer having an idea, thought or a need that makes them search. You need a tool that gets your brand, product or service noticed above the competition in the first place. Display is that tool and is to online marketing what TV, billboards and press is to offline. People may visit a search engine, but it’s the gateway to the billions of web pages that they spend the majority of their time on. Display lets you reach people on those pages with new video and interactive formats, powerful targeting and mass reach through networks. This makes it one of the most engaging, effective and powerful tools on the planet. With pricing for the number of impressions based on the quality of content, there are some real bargains to be had alongside the higher cost of premium content. Read our <a href="http://www.iabuk.net/en/1/displayadvertising.html" class="edinnerlink">Display Advertising guide</a> for more.<br /><br /><a href="http://www.iabuk.net/en/1/beatthecreditcrunch220908.mxs"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1643367237899587709?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-90122863606170216672008-09-18T20:23:00.000-07:002008-09-18T20:25:23.045-07:00<p>If you've been on the web long you've probably heard the words "page rank" or "PR" at least in passing. Perhaps you had better things to do than worry about mathematical equations, and I certainly don't blame you for that. For that same reason, I'll leave the Google page rank explained statistically process up to people like Ian Rogers on WebWorkshop.</p> <p>Instead, I'd like to look at the outright benefits of having a good page rank.</p> <p><strong>*** Relevance ****</strong></p> <p>Let's say someone read one of your articles, liked it enough to visit your website, liked your website enough to sign up for your newsletter and then discovered that you had a PR0. They know enough about Google PR to know that PR10 is next to divine while PR0 is certainly not. No matter what they thought of your website, they have discovered a good reason not to believe what they thought was true which in turn knocks the relevancy of your website down a notch or two or maybe more.</p> <p>Now let's say that same scenario took place but they found your website was perhaps a PR5 or higher. Perhaps even a PR8. Do you think this will affect their desire to be a part of your website? Of course it will, especially if your website is focused on any particular niche of Internet Marketing.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.promotionworld.com/se/articles/article/080912googlepagerank.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-9012286360617021667?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-62806162840571579542008-09-16T01:36:00.000-07:002008-09-16T01:42:20.641-07:00Think that <a href="http://www.computerworld.com/action/inform.do?command=search&amp;searchTerms=Google+Inc.">Google</a>'s much-ballyhooed new Web browser, <a href="http://www.computerworld.com/action/article.do?command=viewArticleBasic&amp;articleId=9114048">Chrome</a>, is aimed at helping people surf the Web? Think again.<br /><br />The browser instead takes dead aim at <a href="http://www.computerworld.com/action/inform.do?command=search&amp;searchTerms=Microsoft+Office">Microsoft Office</a> and <a href="http://www.computerworld.com/action/inform.do?command=search&amp;searchTerms=Microsoft+Corporation">Microsoft</a> Exchange. If Google has its way, your enterprise will use <a href="http://www.computerworld.com/action/inform.do?command=search&amp;searchTerms=Google+Chrome">Chrome</a> as a platform for Web-based applications from Google. You'll abandon Office, Outlook, and others, and you'll bid Microsoft good-bye. <br /><br /><p page="1" class="ArticleBody">Any surfing you do with it, from Google's point of view, is pure gravy.</p> <p page="1" class="ArticleBody">Even though the world has greeted Chrome as a consumer-level browser, Google didn't conceive of it that way. In a blog post on the company's Web site, Sundar Pichai, vice president of product management, and Linus Upson, engineering director, made no bones about what Google wanted to do when it designed Chrome: </p> <p page="1" class="ArticleBody">"We realized that the Web had evolved from mainly simple text pages to rich, interactive applications and that we needed to completely rethink the browser. What we really needed was not just a browser, but also a modern platform for Web pages and applications, and that's what we set out to build." </p> <p page="1" class="ArticleBody">To that end, Chrome is the first browser built from the ground up for a world in which the browser is an enterprise front end for Web-based applications and services such as Google Docs and <a href="http://www.computerworld.com/action/inform.do?command=search&amp;searchTerms=Google+Gmail">Gmail</a>.<br /></p><p style="font-weight: bold; font-style: italic;" page="1" class="ArticleBody"><a href="http://www.infoworld.com/article/08/09/15/Dont_bet_it_all_on_Google_Chrome-Computerworld_1.html">Read Full News</a></p><p style="font-style: italic;" page="1" class="ArticleBody">Resources for</p><p page="1" class="ArticleBody"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6280616284057157954?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-52680168775893152602008-09-15T00:02:00.000-07:002008-09-15T00:14:01.984-07:00<p>Enterprise-level <a onclick="'s_objectID="" page="sem_glossary#seo_1" href="http://searchenginewatch.com/showPage.html?page=sem_glossary#seo">SEO</a> provides consistently outstanding <a onclick="'s_objectID="" page="sem_glossary#roi_1" href="http://searchenginewatch.com/showPage.html?page=sem_glossary#roi">ROI</a> over the life of the project. One of the best ways to substantiate this is through ongoing reporting. </p> <p>In the past, many SEOs relied simply on providing visibility reports that detailed the rankings for particular keyword phrases within the top search engines such as Google, Yahoo, and MSN/Live Search. Although this type of data can still be an excellent illustrative example of the success of a project, there are many possible ways that reporting of this nature can be misleading or irrelevant from a conversion/revenue perspective. </p> <p>This week, I'll discuss the elements of the standard SEO reports that we provide to clients. This isn't the only way to do it, but our reports are valuable in providing actionable insight into SEO campaigns. Please note that based on the client, we also provide modified/customized reporting formats and dashboards as directed by the project manager and, as possible, based on available resources allocated by the project's ongoing budget. </p> <p><strong>Executive Summary</strong></p> <p>This provides an overview of the campaign performance and the activities performed during the last time period (typically one month). Additionally, this section can provide a number of other metrics, based on the particular client and their analytics tool(s) (such as Omniture, CoreMetrics, etc.). Executive summaries are typically crafted by the account's senior strategist, and then edited by the project manager for style and consistency with other client communications. </p> <p><strong>Visibility Reporting</strong></p> <p>At the onset of an SEO campaign, <a onclick="'s_objectID="" page="3630065_1" href="http://searchenginewatch.com/showPage.html?page=3630065">iterative keyword research</a> dictates the keyword phrases that are targeted for rankings. Ideally, once the keywords are chosen, a baseline or benchmark ranking report for positioning within Google, Yahoo, and MSN is established. This sample of keywords typically ranges from 200 to 2,000 (and more) phrases, and is measured against on an ongoing basis. </p> <p>Our visibility report provides the baseline ranking, the prior month's ranking, and the current month's ranking. It's important to note that these rankings should be considered as a snapshot in time, as they may not actually match the ranking of the keyword when the report is actually completed and delivered. </p> <p>A word for the wary: the visibility report can be made intentionally misleading by an unethical SEO providing it. One can "stack the deck" with easy-to-rank-for keywords, if the proper questions aren't asked when keyword choices are finalized. This can also happen unintentionally, if the SEO is not knowledgeable enough to know which words are important to track.</p><p style="font-weight: bold; font-style: italic;"><a href="http://searchenginewatch.com/showPage.html?page=3630833">Read Full Article</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a> <br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5268016877589315260?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-73537350099704494072008-09-10T02:52:00.001-07:002008-09-10T02:54:16.527-07:00<p>Last time, we discussed how <a onclick="'s_objectID="" page="3630657_1" href="http://www.clickz.com/showPage.html?page=3630657">good, old-fashioned directories</a> could, and should, remain a key feature of your link-building repertoire. Today, we'll discuss how to find other link targets to help you construct a sustainable long-term link-building strategy.</p> <p>If you're just starting to create your site's link-building strategy, now is a great time to plan on spending some quality time culling your keyword research, analyzing your site's Web metrics, and growing your understanding of rival sites' search results. In your quest to discover link-building targets, it's important to remember two things: start small and aim big, and don't break what's working.</p> <p>To get started finding link targets, hit your site's Web metrics. Look at search engine referrals and which keywords or keyword phrases drive the most traffic to your site. Usually, a pretty small list of high-volume keywords and phrases drive between 50 and 70 percent of your search referral traffic. </p> <p>If you rank well for your branded terms, so-called head terms, as you should, toss those phrases out of the list and focus on unbranded, or "torso," terms for which your site content ranks well. Just make sure you aren't reviewing internal site search data, because visitors use different search tactics and phrases once they find and engage with your site.</p> <p>Know which keywords and phrases your site converts well for today, but expand that list to account for seasonality if your online business ebbs and flows through distinct sales shifts. Refresh your keyword list and data for these terms. Then try to focus only on two or three keyword themes at a time when seeking link targets. Trying to get a variety of text links in place for 50 different terms and phrases may quickly become unmanageable. </p> <p>Remember, this process is first about link building for targeted terms that you already rank for. You can then expand that list based on content opportunities.</p> <p>Spend some time analyzing your site log files; you'll start to see traffic patterns develop and evolve over time. If log files make you see double, spend time analyzing your site through any or all of your site's Webmaster tools. Either way, seek out opportunities to grow more referrals from those sites that already send traffic your way and add new link targets to the mix.</p> <p>It takes a link to send a referral from one site to another, and each link contributes to your site's visibility for specific keywords and phrases. Visit those sites that link to your site, then hit the SERPs (<a onclick="'s_objectID="" target="_new" href="http://www.webopedia.com/TERM/S/SERP.html">define</a>) to review the links of top-ranking competitive sites for your targeted terms. Once you have a list of targeted terms your site ranks well for, add those terms and phrases that you want to rank well for to the list. Initially target your content that already ranks on page two or three of the SERPs. A handful of well-targeted inbound links could help move this content to page one.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.clickz.com/showPage.html?page=3630795">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a> <br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7353735009970449407?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-42643433725446272562008-09-09T01:23:00.000-07:002008-09-09T01:25:59.833-07:00So many search results, so little time. This is a common frustration for many who search for information on the World Wide Web, and especially for those whose searches are specific to an industry or a topic. <p>Take, for example, a search for the word ‘title’ on popular search engines such as Google, Yahoo!, or MSN. The majority of the search results include sites for boxing equipment and associations, HTML document structure, vehicle registration and title information, online book titles, a few businesses with ‘Title’ in their names, and the Wikipedia definition for ‘title’ as the prefix or suffix of a person’s name. </p><p>What’s missing is a context for the search, such as real estate property title. Adding these three words resulted in—after some additional scrolling — a link to home infomax.com, an online repository of real property records in the United States. </p><p>Vertical search engines — also known as specialty search engines — narrow the scope of a search to information specific to a particular business, industry, or topic. A growing trend that helps Web users make the most of their time online, vertical search engines have already narrowed the search to a specific industry or topic — the context — where as traditional ‘horizontal’ search engines such as Google, Yahoo!, MSN, or even Ask.com produce results from a multitude of Web pages that may or may not be related to the context of the search. </p><p>Vertical search engines limit the results to a specific set of content directly related to the topic or industry of query, and most include results aggregated from multiple sites on the Internet. </p><a href="http://www.prairiebizmag.com/articles/index.cfm?id=9477"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><a href="http://www.mywebdesignsource.com/"><br /><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4264343372544627256?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-67298952873741898252008-09-08T02:38:00.000-07:002008-09-08T02:40:57.238-07:00When Larry Page and Sergey Brin founded Google Inc. on Sept. 7, 1998, they had little more than their ingenuity, four computers and an investor's $100,000 bet on their belief that an Internet search engine could change the world.<br /><br />It sounded preposterous 10 years ago, but look now: Google draws upon a gargantuan computer network, nearly 20,000 employees and a $150 billion market value to redefine media, marketing and technology. <p>Perhaps Google's biggest test in the next decade will be finding a way to pursue its seemingly boundless ambitions without triggering a backlash that derails the company. </p><p>"You can't do some of the things that they are trying to do without eventually facing some challenges from the government and your rivals," said Danny Sullivan, who has followed Google since its inception and is now editor-in-chief of SearchEngineLand. </p><p> Google's expanding control over the flow of Internet traffic and advertising already is raising monopoly concerns.<br /></p><p>The intensifying regulatory and political scrutiny on Google's expansion could present more roadblocks in the future. Even now, there's a chance U.S. antitrust regulators will challenge Google's plans to sell ads for Yahoo Inc., a fading Internet star whose recent struggles have been magnified by Google's success.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://abcnews.go.com/GMA/story?id=5742422&amp;page=1">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6729895287374189825?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-67410228907561934352008-09-04T02:15:00.000-07:002008-09-04T02:19:30.120-07:00<p> Some are calling Google's (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=GOOG">GOOG</a>) new browser Chrome an "Internet Explorer killer." Others venture further and call it a "Windows killer." Whether Google's newly launched browser has Microsoft (<a href="http://investing.businessweek.com/research/stocks/snapshot/snapshot.asp?symbol=MSFT">MSFT</a>) quaking is unclear, but there's no doubt that Google is serious about "organizing the world's information"—and is prepared to shake up the status quo in the process. </p> <p>It should come as little surprise that Google is entering the Web browser market. The search heavyweight already has a substantial stake in our online activities. Search, check! E-mail, check! Office documents, check! The list of Web applications offered by Google is both long and varied. With its goal of providing all of our online needs, it makes perfect sense that Google would step up and provide a Web browser built to accommodate its applications. With Chrome, Google is betting that more of us will move more of our computing from desktops to online, relying on the vast data centers known as "the cloud." But can Google's Web browser singlehandedly entice us to dump a favorite Web browser and our computer's operating system? </p> <p>Let's start with the operating system. What's your favorite flavor? Windows, OS X, Linux? Whichever your allegiance, for at least the next several years, you'll need an operating system to boot your computer and store the applications that are still too large and unwieldy to run from inside the cloud. Take iTunes, Photoshop, or PowerPoint. While online equivalents exist, they just can't match the processing power and functionality that come from the applications you run from your computer's operating system.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.businessweek.com/technology/content/sep2008/tc2008093_489920.htm?chan=technology_technology+index+page_top+stories">Read Full Article</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6741022890756193435?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-71513056203290919232008-09-03T00:33:00.000-07:002008-09-03T00:35:03.020-07:00<span><p><strong>Avoiding marketing mistakes</strong> isn’t easy in today’s business marketplace; which is at times a terrifying jungle where your competitors are hungry predators and your customers are the food source that’s a challenge to catch. To survive you can’t afford to make many <strong>marketing mistakes</strong>. So here are some <strong>common marketing mistakes</strong> you should look out for. </p> <p><strong>1. Poor positioning</strong><br />Firstly your food source or your customer—how well do you really know them? Most businesses today believe that their target market is anyone and everyone, which is fine if you have the marketing budget of Coca-Cola. Most soft drink companies define their core demographic (a little jargon meaning your ‘most probable customers’) as 14-to-18 year olds, which is why their advertising campaigns target teenagers with a theme of fun and first love. So mistake number one is not defining your core customer. Research your customers and see who is more likely to buy from you, then define them by sex, age and even status, eg. working mother, business owner etc.</p><p><strong>2. A bland brand</strong><br />Your brand is the backbone of your business and your logo is the pivot point that all your marketing will hang from. Mistake number two is having a poor, unmemorable brand.<br />You’ve heard the saying ‘a picture says a thousand words’ so what is your logo saying to your customers about your business? A logo should be colourful yet simple so it is easily recognised and able to be replicated across different mediums. It should say what you do and it should create the right first impression for your business. For example, if your business is a young, funky hair salon then the logo should be bright, modern and incorporate creative shapes with sharp angles instead of subtle pastel colours with an illustration of a head or pair of scissors.</p><p><strong>3. A website instead of an online business</strong><br />The latest statistics show a total of 1,407,724,920 people across the globe using the internet with just over 19 million (or 57 percent of the population) of those in Australia/Oceania (<a href="http://www.internetworldstats.com/">www.internetworldstats.com</a>). Now realistically not all of these people are going to be searching for your business or looking at your website, but it does demonstrate the depth and potential of the internet. Mistake number three is not having an effective online presence to promote your business and attract customers. Instead of a website that is little more than an online brochure, you should build an online business portal – just like opening another shop or office but with the street address replaced by a website address (URL). Companies like DesignShop can help you create a self-managed online business with all the functionality you need, like e-newsletters, product information, e-catalogue or e-commerce, forums and so on.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.dynamicbusiness.com/articles/articles-sales-and-marketing/10-common-marketing-mistakes-to-3.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7151305620329091923?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-30851629459301459292008-09-01T21:17:00.000-07:002008-09-01T21:19:00.878-07:00<p>By definition, the practice of public relations involves maintaining communication with an entity's publics. This typically includes primary audiences like investors, consumers, and employees. As companies explore additional communication forums, public relation teams have added the likes of bloggers, video aggregator visitors, and social networking users to the list of people to talk to. Video content, in particular, affords PR professionals the ability to make a lasting impression on their publics. Online video is also easily syndicated and repackaged so messages will have a broad reach and present a united front.</p> <p><b>Segmenting and Viral Content</b></p> <p>Incorporating public relations into an online video strategy will help clients formulate how to target messages to their various audiences. Taking into account that investors care about different information than consumers, and employees require an entirely separate communications strategy, PR efforts can help guide overall marketing plans to ensure the right messages reach the right audiences.</p> <p>Video -- more than most formats -- has the potential to evolve into a viral campaign. Knowing that users can pass along your video should hold marketers to a higher standard. Campaigns need to be well thought out and ultimately reflect favorably back on your brand. Extra steps can include linking out to appropriate pages to drive traffic and increase brand awareness. It can also translate into taking care during the production phase to ensure that messaging is appropriate so it resonates with different audience segments.</p> <p><b>Monitoring</b></p> <p>Tracking is important in any campaign. In public relations, it can be the difference between a setback and a crisis. By monitoring how users react to a video while it's being circulated, public relations professionals can try to head off negative reactions. Nothing seems to travel faster than people spreading bad publicity. Look beyond the analytics dashboard to keep an on the success or failure of a video campaign, and that includes visiting the sites where videos are posted to get a better sense of how they are being received. PR teams will then be in a better place to deal with any backlash.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.clickz.com/showPage.html?page=3630704">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3085162945930145929?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-82753531604524813782008-08-29T00:54:00.000-07:002008-08-29T01:05:30.866-07:00<p class="intro"><strong>ONE side of the internet equation is the capacity to reach unprecedented numbers of potential customers, whether across the street or across the world. The other side is the huge number of potential competitors, with everyone searching for those who want to buy.</strong></p> <p>"The answer to winning attention in such a crowded marketplace lies in integration of advertising media, with a focus on the keywords which will lead customers to your website," says Charles Ryder of White Chalk Road, a Perth-based firm specialising in net-based marketing and search engine technology. </p> <p>"With search engines becoming the main driver of the internet, the focus is moving towards an approach blending organic and paid searches under specialist management." </p> <p>Paid search is mainly pay-per-click advertising -- that is, the sponsored ads that appear down the right side or top of the page when a Google search is performed -- which is driven by keywords applicable to the company, usually the result of specialised research. </p> <p>"But you still have to get people interested in doing a search in the first place," Ryder says. </p> <p>"The best method is to tie online marketing to advertising in other media, such as print and television. Traditional ads should cite the website address, but they should also feature the search keywords. Potential customers are far more likely to remember a few words about a place or product than a website address. </p> <p>"If you are about to start running ads in a newspaper, or if you know there is going to be a mention of your company on a television program, then it might be a good time to increase your spend on ad-words. </p> <p>"Research in the US shows that exposure through more than one channel relates very strongly to increased sales." </p> <p>Google is by far the most popular search engine in Australia, attracting about 90 per cent of searches. </p> <p>Ryder notes that in the US, Google offers a service for the online management of radio advertising, underlining the way in which one media can leverage another.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.theaustralian.news.com.au/story/0,25197,24207727-5010941,00.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8275353160452481378?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-432285702429476482008-08-28T07:37:00.000-07:002008-08-28T07:41:51.517-07:00Earlier this week we reported on <a class="show" href="http://www.bigmouthmedia.com/live/articles/google-suggest-finally-goes-live.asp/5090/">Google Suggest</a>, the latest search feature from the leading <dfn title="Website with a searchable database - usually presumed to be a database of other web resource sites"><a href="http://www.bigmouthmedia.com/products_services/search_engine_optimisation/">search engine</a></dfn>. How will it affect what people search for and what sites they find?<br /><br /><a class="show" href="http://www.bigmouthmedia.com/live/articles/google-suggest-finally-goes-live.asp/5090/">Google Suggest</a> provides a user with suggestions while they type into the search box. This sort of functionality has been available on other <dfn title="Websites with searchable databases - usually presumed to be databases of other web resource sites"><a href="http://www.bigmouthmedia.com/search_engine_information/target_search_engines/">search engines</a></dfn> for some time and has been available to some extent on <dfn title="An important spider-based search property"><a href="http://www.bigmouthmedia.com/live/articles/about_google.asp">Google</a></dfn> as well. From this week however, it will be switched on as the default on all <dfn title="An important spider-based search property"><a href="http://www.bigmouthmedia.com/live/articles/about_google.asp">Google</a></dfn> searches and will affect both the way people search and what keywords they use. This will have big implications for Search Engine Optimisation (SEO) and <dfn title="Marketing websites using website listings"><a href="http://www.bigmouthmedia.com/products_services/search-engine-marketing/">Search Engine Marketing</a></dfn> (SEM) campaigns.<br /><br />Suggesting keywords will probably result in fewer search terms being used. This will likely adversely affect longer terms (long tail keywords) and shorter, 1-2 word terms, focusing instead on a smaller number of "suggested" terms. This will mean the number of competitive terms, where large amounts of <dfn title="Users arriving at a web-site"><a href="http://www.bigmouthmedia.com/products_services/web_traffic_analysis/">traffic</a></dfn> can be sourced, will drop.<br /><br />This decrease in the number of high volume keywords may affect both brand terms and non-brand terms. As previously mentioned, long tail terms (4 or more words) will likely produce less <dfn title="Users arriving at a web-site"><a href="http://www.bigmouthmedia.com/products_services/web_traffic_analysis/">traffic</a></dfn> than before - and for some sites, this could make piggybacking on other company's brand terms a more attractive proposition.<br /><br />Naturally, this focus on certain keywords will have an effect on Pay Per Click (PPC) campaigns. As <dfn title="Pay-Per-Click or Paid Listings"><a href="http://www.bigmouthmedia.com/products_services/pay_per_click_management/">PPC</a></dfn> campaign managers start to bid on suggested keywords, volumes will increase and push the cost of these keywords up. However, <dfn title="An important spider-based search property"><a href="http://www.bigmouthmedia.com/live/articles/about_google.asp">Google</a></dfn> didn't get where it is today by trying to keep prices down. By having customers competing on a smaller number of keywords, the prices for those keywords will inevitably increase. This will most likely affect advertisers with smaller budgets or profit margins.<br /><br /><a href="http://www.bigmouthmedia.com/live/articles/how-google-suggest-will-affect-search.asp/5094/"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-43228570242947648?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-12297840746674524822008-08-26T23:31:00.000-07:002008-08-26T23:40:01.906-07:00<strong>Yahoo! has unveiled the new and improved version of Yahoo! Site Explorer. Site Explorer is an invaluable tool, "providing site owners with better visibility into how we -Yahoo!- index their websites and what data we use in our search service". As Priyank Garg from Yahoo! Search explains in the release post:</strong><br /><br /><table width="340" align="center" cellpadding="0" cellspacing="0"><tbody><tr><td><img src="http://images.ientrymail.com/searchnewz/sn-08262008.jpg" alt="Tool Faceoff" title="Tool Faceoff" width="340" border="0" height="155" /></td></tr><tr><td style="padding: 4px;" align="right"><i>Search Engine Tool Faceoff</i></td></tr></tbody></table><br /><br /><blockquote style="font-style: italic; color: rgb(102, 102, 102);">"We launched a new look and feel for Site Explorer http://siteexplorer.search.yahoo.com/new) that provides a more dynamic interface to accommodate future feature roll-outs. The new interface also includes a new Site Summary page to provide statistics for authenticated sites. On top of this, we're also increasing the number of rules for Dynamic URL Rewriting that you can enter from 3 to 10".</blockquote>Google has a similar service for webmasters, known as Google Webmaster Tools. We've encouraged all our readers to embrace the Google Webmaster tools for as long as they've been available, as they provide great insights for people concerned with their Google organic listing.<br /><br />Which set of webmaster tools provides the greatest value to site owners? In reality, both services are valuable additions to your SEO efforts. Here's a quick run-down on the information each set of webmaster tools offers:<br /><br />With <a href="http://siteexplorer.search.yahoo.com/new/">Yahoo! Site Explorer</a> you can:<br /><ul><li>Find out which of your site's web pages are indexed by Yahoo!. </li><li>Discover and track what websites link to your site.</li><li>Know what subdomains from your site are known to Yahoo!.</li><li>Monitor and manage the feeds you have submitted for that site. </li><li>See when the data was last refreshed by our crawlers. </li><li>Resubmit the feed to let us know that it has been updated. </li></ul><a href="http://www.searchnewz.com/topstory/news/sn-2-20080826SearchEngineToolFaceoff.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1229784074667452482?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-53629524890780151392008-08-22T01:35:00.000-07:002008-08-22T01:40:38.739-07:00<p><strong>If you're wary of Google knowing everything about your business and your web site, then Google Analytics is not for you. But for most, it's a useful ally in a challenging business climate.</strong></p> <p>Formerly known as Urchin from Google, <a href="http://www.google.com/analytics/" target="new">Google Analytics</a> is now a leading, and free, tool to help businesses and individuals use performance data to improve their online marketing campaigns and web sites. As well as delivering critical information such as unique visitors, page views, visitor location and time spent on site, Google Analytics allows marketers to determine what keywords attract the most visitors to their site and which email campaigns create more customers. </p> <p>Google Analytics gives online marketers and publishers access to powerful web analytics to help them better understand what their customers or readers want. Although its features are pretty standard (you can pretty much get the same results using <a href="http://www.onestat.com/" target="new">OneStat</a> or <a href="http://www.sitetracker.com/" target="new">SiteTracker</a>), Google Analytics is astraightforward to use and is totally free. The only downside is that — as with all Google software — Google Analytics doesn't have the prettiest of interfaces.</p> <div class="aligncenter"> <img src="http://www.zdnet.com.au/story_media/339291469/googleanalytics.jpg" width="432" height="470" /> <p>Google Analytics provides a useful (and free) toolset for analysing traffic to your web site, but it's interface is typically workmanlike.</p> </div> <p>To get the software working on your web site you simply need to place unique tracking code immediately before the tag of each page you're planning to track. Life is a lot simpler if your site uses a main template, as you can simply insert the code once to cover your whole site. If your site is database-driven, you'll have to insert the tracking code on your index.php page or equivalent (default.php, index.cfm, for example).</p> <p>You should also note that a web page containing frames will generate multiple page views — one for the framing page (containing either a FRAMESET or IFRAME tag within its HTML code) and one for each page shown in a frame. As a result, page views may be somewhat inflated. Even if a page on your site only appears as a frame for another page, you should still tag it with the entire tracking code. If a visitor reaches the page through a search engine or a direct link from another site and the page does not contain the tracking code, the referral, keyword and/or campaign information from the source will be lost.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.zdnet.com.au/reviews/software/internet/soa/Google-Analytics/0,139023437,339291469,00.htm">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><br /><a href="http://www.addthis.com/bookmark.php" onclick="window.open('http://www.addthis.com/bookmark.php?wt=nw&amp;pub=dackzui&amp;url='+encodeURIComponent(location.href)+'&amp;title='+encodeURIComponent(document.title), 'addthis', 'scrollbars=yes,menubar=no,width=620,height=520,resizable=yes,toolbar=no,location=no,status=no,screenX=200,screenY=100,left=200,top=100'); return false;" title="Bookmark and Share" target="_blank"><img src="http://s9.addthis.com/button1-bm.gif" alt="Bookmark and Share" width="125" border="0" height="16" /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5362952489078015139?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-88035656245873164802008-08-20T21:27:00.000-07:002008-08-20T21:35:54.667-07:00Discover how search engines rely on link analysis as an important component for rank web pages. Learn also how to increase traffic to your site by building quality links in an appropriate manner.<br /><br />Moderator:<br />· Kevin Ryan, VP, Global Content Director, Search Engine Strategies &amp; Search Engine Watch<br /><br />Speakers:<br />· Michael Gray, President, Atlas Web Service<br />· Jeff Quipp, President &amp; CEO, Search Engine People<br />· PJ Fusco, Natural Search Director, Netconcepts<br />· Jody Farmer, VP, Strategic Marketing, CreditCards.com<br /><br /><br />Kevin Ryan: I see some new faces here and also some very old faces. This is a session that many years ago a guy names Mike Gray decided that links were going to be the next generation. Many of the people on this panel are experts on the topic. So I would like to thank Mike Gray for this and let him take it from there.<br /><br />Mike: Thank you. What we used to do back in the Alta Vista days was keyword stuffing. And it got to the point that when you have thousands of keywords on a page, how do you know which is going to be the most authoritative? So back in 1998 a computer scientist John Kleinberg did a search for Alta Vista and was stunned that it didn't come up in the results! He realized after doing research that it's not what is in your page but rather what it is that other people say about you. And then the guys over at Google took that, and developed Page Rank, and that's when link building became very important.<br /><br />And with that, let me introduce PJ Fusco.<br /><br />PJ: I'm with Net Concepts with offices in Madison Wisconsin and New Zealand. I used to be the in-house SEO for Jupiter Media. And now I have the gig for writing for ClickZ. Today we are going to talk about the strategies of link building.<br /><br />Quick tour of link popularity – true popularity comes from acts of kindness, which can correlate to "you attract more flies with honey".<br /><br />What is link building? It's an activity – an ongoing activity (not set and forget) of increasing high-quality inbound links to a document. Not web page, but a document. And obviously it's all about relevancy.<br /><br />There are 3 things you should have in mind when starting a campaign:<br /><br />Set some goals – increased search-referred traffic always assumes that more is better than less – and with links, it's more about quality than quantity.<br />Improve your search engine visibility for targeted terms – assumes your stuff should rank better than other people's stuff.<br />Improve relevancy signals to the search engines – presumes your stuff is relevant for specific search queries.<br />Getting started – this looks like a monumental task – so we will walk through some free webmaster tools and understand that PR is not the only thing that matters. We will also look at free and not-free link analysis tools. The caveat of course is that tools are tools, you have to be smarter than the tools, know where the data comes from. Webmaster toolsets have come a long way in the past few years and months. Yahoo Site Explorer is still one of the best free ways for scoping out backlinks to your site and to competitors sites. Google, with its webmaster tool, has recently expanded on what they are showing. MSN, relatively new – we used to be able to count on them until advanced queries were blocked. Now they have a filter option, and the results are limited, but we can expect to see some expansion on this soon.<br /><br />Other basic free tools - and there are many:<br /><br />- Robots.txt<br />- SEO for Firefox – goes way beyond back link analysis, had a lot of other features<br />- Marketleap popularity checker – good for determining which competitor links you want to raid<br /><br />Net Concepts is a player because we developed a plugin for Wordpress so we are getting links just from that.<br /><br />If you are a more visual person use the more visual tools. Quintura and Kartoo are good visual search engines, and of course Google Visual Search.<br /><br />Hubfinder is a good free link analysis tool.<br /><br />There are a series of subscription-based tools: Advanced Link Manager is great for anchor text insight and backlink diversity data. iBusiness Promoter is another one.<br /><br /><a href="http://www.seroundtable.com/archives/018047.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8803565624587316480?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-54890993308312640512008-08-19T21:35:00.000-07:002008-08-19T22:57:39.885-07:00If you have dealt with these frustrations, you've come to the right place. Pay Per Click is one method of driving traffic which is practically guaranteed. For a brief introduction to Pay Per Click, simply set up an account with Google, write your ad, select your search terms, bid on your click price, and go. Then your ad will appear on the right-hand side of the search engine results page whenever someone searches for the terms you've selected. When somebody clicks on your ad and goes through to your site, then you will be charged for that click based on your bid price. One of the best features of Pay Per Click is that you are all but guaranteed to get traffic in to your website. Because it does cost money, though, it is important to create a website that will draw your visitor to come back again and again.<br /><br />You can also get your website ranked in the search engines in order to get visitors to your site. The process of achieving this is commonly called Search Engine Optimization, or SEO. This is often tough for new site owners because it can be rather complicated, and competitive. If you think you are up for the challenge of optimizing your site, amp; upholstery cleaning inc quick online search for SEO, and you will find piles of information to help you get started. If you succeed in getting top search engine ranking, you will very quickly begin receiving completely free targeted traffic from peoples' web searches.<br /><br />Another method of getting traffic is reciprocal links. This can be a little controversial these days, because of changes in the way search engines view reciprocal links. It used to be that Google and friends counted any links in to your website as backlinks,which enhance your site's ranking. They've now caught on to the fact that many website owners are trading links with each other to try and improve their search engine ranking. Reciprocal links may not help your site's ranking any more, but they still can be a valuable way to drive targeted traffic to your site. Imagine this: you're cleaning upholstery at the net looking for information on how to fix your vehicle.<br /><br /><a href="http://www.corsavoo.com/traffic-generation/0,2577,382452,00.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5489099330831264051?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com1tag:blogger.com,1999:blog-8008895276605084303.post-935104682873481242008-08-14T00:44:00.000-07:002008-08-14T00:46:22.908-07:00<p>Barry Welford considers himself lucky. The weekend he decided one of his blogs, <a href="http://www.staygolinks.com/">Staygolinks.com</a>, needed a cleanup was the same time a hacker chose to splatter the site with a host of unwanted pages.</p><p>"I was doing something I don't normally do: changing the theme of the blog. But it turned out that it was just after the hacker had got in," says Welford.</p><p>As he went through the software that drives his Wordpress-based blog, he found a block of code he didn't recognise. Its job was to subvert the engine that drives Wordpress and generate page after page of links to sites that purport to sell prescription drugs.</p><p>"It really was clever programming," he says. "He or she was creating a web-page factory within my website that probably, within about 24 hours, created a few thousand pages. Every time a search engine came in, it would build a new link."</p><p><strong>Bad medicine</strong></p><p>As an internet marketing consultant, Welford is one of a growing number who finds that blogging makes a site more visible to the search engines. But that in turn attracts criminals who want to hijack the traffic that comes with having a high page rank with Google and other search sites.</p><p>"It was amazing. I had the site fixed within 48 hours. But, even a week or two after that, if you did a search for some of these things, my website came up as number one, two, three."</p><p>Hackers do not just redirect surfers to Viagra vendors. They will inject code into blog pages that then try to dump password sniffers and other malware on to visitors' computers. Graham Cluley, senior technology consultant at Sophos, says: "We are seeing more and more websites becoming infected. We count 16,000 new malicious web pages every day. It's one every five seconds. And 90% of them are on legitimate sites that have been hacked."</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.guardian.co.uk/technology/2008/aug/14/blogging.hacking">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-style: italic; font-weight: bold;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-93510468287348124?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-68846470663108233122008-08-12T23:53:00.000-07:002008-08-13T00:06:18.183-07:00<p> <b>Google was a pioneer in the search world for ranking websites based on incoming links as well as content. But which other measures could the search giant use to evaluate relevance?</b> </p><p>Apart from the top level 'links' and 'content', which we know affect placement, online marketers use experience and testing to work out the other things Google looks at when ascertaining the relevancy of web pages for search terms.</p> <p> <i>What other top level techniques could Google potentially use (if it isn't already) to determine web page relevancy?</i> </p><p> <b>1. Video Content – Listening for brand mentions in video.</b> </p><p>With Google owning YouTube, it is in a prime position to build technology which can analyse words used within user generated videos.</p><p>The technology could recognise the use of brand and product names, and rank the websites of regularly mentioned brands higher.</p><p>On another level, the technology could be intelligent enough to recognise brand logos in videos. One might argue it's a step too far, and gives an unfair advantage to established brands, but then again, aren't established brands the most likely to be talked about anyway?</p><p> <b>2. Gmail – Rating websites by their mentions in email.</b> </p><p>If any of these techniques happen already it's got to be this one.</p><p>We all trust our family, friends, colleagues and associates (the people who email us), so if we assume they would only send us relevant and resourceful links, wouldn't this be an invaluable measure of a web page's quality?</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.e-consultancy.com/news-blog/366141/how-else-can-google-ascertain-relevancy.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6884647066310823312?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-2671841635498094272008-08-11T03:43:00.000-07:002008-08-11T03:45:59.773-07:00SAN FRANCISCO — Type “buttermilk pancakes” into <a href="http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org" title="More information about Google Inc">Google</a>, and among the top three or four search results you will find a link to a detailed recipe complete with a photo of a scrumptious stack from a site called Knol, which is owned by Google.<br /><br /><p>Google envisions Knol as a place where experts can share their knowledge on a variety of topics. It hopes to create a sort of online encyclopedia built from the contributions of scores of individuals. But while <a href="http://topics.nytimes.com/top/news/business/companies/wikipedia/index.html?inline=nyt-org" title="More articles about Wikipedia.">Wikipedia</a> is collectively edited and ad-free, Knol contributors sign their articles and retain editing control over the content. They can choose to place ads, sold by Google, on their pages. </p><p>While Knol is only three weeks old and still relatively obscure, it has already rekindled fears among some media companies that Google is increasingly becoming a competitor. They foresee Google’s becoming a powerful rival that not only owns a growing number of content properties, including <a href="http://topics.nytimes.com/top/news/business/companies/youtube/index.html?inline=nyt-org" title="More articles about YouTube.">YouTube</a>, the top online video site, and Blogger, a leading blogging service, but also holds the keys to directing users around the Web.</p><p>“If in fact a Google property is taking money away from Google’s partners, that is a real problem,” said Wenda Harris Millard, the co-chief executive of <a href="http://topics.nytimes.com/top/news/business/companies/martha-stewart-living-omnimedia-inc/index.html?inline=nyt-org" title="More information about Martha Stewart Living Omnimedia Incorporated">Martha Stewart Living Omnimedia</a>. </p><p>Money, of course, is very much at issue. The lower a site ranks in search results, the less traffic it receives from search engines. With a smaller audience, the site earns less money from advertising. </p><p>Although <a href="http://topics.nytimes.com/top/reference/timestopics/people/s/martha_stewart/index.html?inline=nyt-per" title="More articles about Martha Stewart.">Martha Stewart</a>’s buttermilk pancake recipe appears lower than the Knol recipe in Google’s rankings, Ms. Millard does not believe that Google unfairly favors pages from Knol. But she said that Google’s dual role as search engine and content site raises an issue of perception. “The question in people’s minds is how unbiased can Google be as it grows and grows and grows,” Ms. Millard said.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.nytimes.com/2008/08/11/technology/11google.html?ref=business">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-267184163549809427?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-52310840660920814252008-08-07T00:05:00.000-07:002008-08-07T00:11:08.569-07:00<div class="image"> <img src="http://static.guim.co.uk/sys-images/Media/Pix/pictures/2007/10/30/Google460.jpg" alt="Google" width="460" height="276" /> </div> <p>Google's new Knol system has come under fire for making itself open to spammers seeking to push their products up the search engine's rankings - in effect with the blessing of the company, which has previously sought to exclude them from its listings.</p><p>Knol, which was announced in December but only opened for wider use last month, is already being targeted by people who have realised that its characteristics are a godsend to spammers.</p><p>Knol is meant to be a competitor of sorts to Wikipedia, the "encyclopaedia anyone can edit". The difference is that rather than having a single page with multiple (sometimes competing) authors for each topic, Knol in effect encourages people to compete to write articles on the same topics to see which one gets the most authority, and so comes highest in search results. Anyone can write a Knol page - which does not need to be checked.</p><p>"There are a large number of issues with the [Knol] service ranging from accountability, authenticity to credibility and general SEO concerns. What they all stem from is that Google has in essence created a toolset that's ripe for abuse, and given those with no scruples financial incentive to abuse it," noted the <a href="http://www.mashable.com/2008/08/04/teen-sex-lively">Mashable blog</a>, which added that its design is "so optimistic as to the potential depravity of human behavior that it borders on ignorance. </p><p>"On the Internet, you must imagine all the negative possible uses for your product when you design it for mass consumption."</p><p>Writers of a Knol can earn money from clickthroughs of Google Adsense ads on their pages. That has attracted those seeking to encourage readers and clickthrough. </p><p>Jonathan Bailey, editor of the <a href="http://www.plagiarismtoday.com/2008/07/30/google-knol-the-future-of-spam/">Plagiarism Today blog</a>, notes that a <a href="http://www.youtube.com/swf/l.swf?video_id=L1eylPHsLu4&amp;rel=1&amp;eurl=&amp;iurl=http%3A//i1.ytimg.com/vi/L1eylPHsLu4/default.jpg&amp;t=OEgsToPDskLoyXkjbmWqU3NYttQMOQQa&amp;fs=1&amp;hl=en">YouTube video</a> already explains to other spammers how to use Knol to push their results up Google's rankings. Google has already come under fire for the sheer amount of spam hosted on its free Blogspot blogs - and now that may be repeated on Knol. </p><p>Google has taken some precautions: outgoing links from Knol pages have "nofollow" links, meaning they will not count towards its ranking; and people can leave comments and reviews on pages.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.guardian.co.uk/technology/2008/aug/07/searchengines.spam">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5231084066092081425?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-66529484987089234602008-08-04T05:03:00.000-07:002008-08-04T05:18:26.667-07:00It wasn't what anyone expected to see while perusing a news article.<p>But there, in the final paragraph of an online story about the call girl involved in the Eliot Spitzer scandal, Yahoo's automated system was inviting readers to browse through photos of underage girls.</p><p>Yahoo Shortcuts, which more frequently offers to help readers search for news and Web sites on topics like "California" or "President Bush," had in this case highlighted the words "underage girls." Readers who passed their mouse over the phrase in The Associated Press story were shown a pop-up window filled with images from Flickr, Yahoo's photo-sharing Web site.</p><p>Some of the pictures showed nothing untoward, while several captions claimed that attached photos showed underage drinking. Clicking on the pop-up window yielded more-disturbing results: hundreds of images, including some of a girl or woman in pigtails, knee socks and lingerie. One photo showed a faceless female body, naked.</p><p>The misstep, which happened in early July, was noted on a technology blog. Editors at the AP contacted Yahoo Inc., where a spokeswoman said the company quickly removed the link. Several of the more provocative photos were apparently taken off of Flickr.</p><p>The phrase "underage girls," now added to a list of thousands of previously blocked terms, will never again generate a Yahoo Shortcut, the company said. But the incident highlights how difficult it can be for publishers to keep a tight rein on their sites in this age of user-generated content.</p><p>Internet publishers are increasingly relying on automated systems to tag phrases of interest and, in some cases, to provide links to other sites. With legions of YouTube users, Flickr photographers and anonymous bloggers posting floods of their own, largely unsupervised material, it's impossible for publishers using automation to exercise total control.</p><p style="font-weight: bold; font-style: italic;"><a href="http://ap.google.com/article/ALeqM5ibeXKqM9jflRUrOCiarI2yWUpDtwD92B4CDG0">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6652948498708923460?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-13317413667107164282008-07-31T20:36:00.000-07:002008-07-31T20:37:12.125-07:00<span style="font-size: 10pt;">The hunt for information on the <a id="KonaLink0" target="_new" class="kLink" style="text-decoration: underline ! important; position: static;" href="http://economictimes.indiatimes.com/Infotech/New_search_engine_Cuil_plans_to_break_Google_monopoly/articleshow/3312481.cms#"><span style="color: blue ! important; font-family: Arial,Helvetica,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;color:blue;" ><span class="kLink" style="color: blue ! important; font-family: Arial,Helvetica,sans-serif; font-weight: 400; font-size: 13.3333px; position: static;">internet</span></span></a> has been synonymous with Google. The <layer id="google-toolbar-hilite-0" style="background-color: Yellow; color: black;">search</layer> <layer id="google-toolbar-hilite-18" style="background-color: Cyan; color: black;"><layer id="google-toolbar-hilite-5" style="background-color: Cyan; color: black;">engine</layer></layer> has maintained a clear lead over Yahoo and Microsoft, the number two and three players, respectively, in web <layer id="google-toolbar-hilite-1" style="background-color: Yellow; color: black;">search</layer>. While earlier attempts by Microsoft Corp and Yahoo Inc to join forces against Google failed, a team of former Google engineers and others who worked at eBay, IBM and AltaVista have come up with an alternative called Cuil (pronounced cool). </span><br /><br /><span style="font-size: 10pt;"> Cuil plans to not only break the monopoly of Google, but also change the surfing culture among users. ET decided to experience the new web <layer id="google-toolbar-hilite-2" style="background-color: Yellow; color: black;">search</layer> <layer id="google-toolbar-hilite-19" style="background-color: Cyan; color: black;"><layer id="google-toolbar-hilite-6" style="background-color: Cyan; color: black;">engine</layer></layer> cuil.com. </span><br /><br /><span style="font-size: 10pt;"> Cuil, which precisely means knowledge in Irish, is a start-up by led by husband-wife team Tom Costello (CEO of Cuil) and Anna Patterson, president, along with former colleagues Russell Power, vice-president of engineering, and Louis Monier, vice-president of products. Cuil has got venture funding of about $30 million from Tugboat Ventures, Greylock Partners and Madrone Capital Partners. </span><br /><br /><span style="font-size: 10pt;"> At Cuil, <layer id="google-toolbar-hilite-3" style="background-color: Yellow; color: black;">search</layer> index spans over 120 billion web pages, which is much larger than any existing <layer id="google-toolbar-hilite-4" style="background-color: Yellow; color: black;">search</layer> <layer id="google-toolbar-hilite-20" style="background-color: Cyan; color: black;"><layer id="google-toolbar-hilite-7" style="background-color: Cyan; color: black;">engine</layer></layer> including Google (almost thrice its index span). The results are based on content and relevance. Popularity and audience traffic take a backseat. <br /><br /><a href="http://economictimes.indiatimes.com/Infotech/New_search_engine_Cuil_plans_to_break_Google_monopoly/articleshow/3312481.cms"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1331741366710716428?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-62026283690758541612008-07-30T19:14:00.000-07:002008-07-30T19:16:01.088-07:00<p>Google continues to dominate the European market, with over 85% of the search marketing budgets going to Google in the UK, and over 95% in the rest of Europe, according to the ‘UK Search Engine Performance Report: Q2 2008’ from Efficient Frontier.</p><p>As well as holding its position in the UK in pure search, Google has further strengthened its position through a number of improvements to its content network, which has led to a modest increase in market share from 3.9% to 4.3%. </p><p>Also making modest gains in market share, Microsoft now captures 4% of search budgets in the UK. Both Google’s and Microsoft Live Search gains come at the expense of Yahoo.</p><p>The ROI available to advertisers on Microsoft Live Search is still higher than the other two engines.</p><p>This is due to the high quality of users of Microsoft Live Search and a less competitive marketplace. Correspondingly, Google and Yahoo both offer similar ROI, but Google outperforms Yahoo! due to the high traffic volume - 8.5 times the volume on Yahoo.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.utalkmarketing.com/pages/Article.aspx?ArticleID=11246&amp;Title=Google_continues_to_dominate_European_search_spend">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6202628369075854161?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-16342344043987661332008-07-28T19:42:00.000-07:002008-07-28T19:58:26.205-07:00In her two years at <a href="http://topics.nytimes.com/top/news/business/companies/google_inc/index.html?inline=nyt-org" title="More information about Google Inc">Google</a>, Anna Patterson helped design and build some of the pillars of the company’s search engine, including its large index of Web pages and some of the formulas it uses for ranking search results. <a href="http://www.nytimes.com/2008/07/28/technology/28cool.html?_r=1&amp;oref=slogin#secondParagraph" class="jumpLink">Skip to next paragraph</a> <div class="image"> <img src="http://graphics8.nytimes.com/images/2008/07/28/business/28cool.190.jpg" alt="" width="190" border="0" height="253" /> <p class="caption"> <span style="font-size:85%;"><span style="font-style: italic;">The makers of the Cuil search engine say it should provide better results and show them in a more attractive manner. </span></span></p><p>Now, along with her husband, Tom Costello, and a few other Google alumni, she is trying to upstage her former employer.</p><p> On Monday, their company, <a href="http://cuil.com/">Cuil</a>, is unveiling a search engine that they promise will be more comprehensive than Google’s and that they hope will give its users more relevant results. </p><p>“I think it will be better,” Mr. Costello said in an interview. “But there is no question that the public has to decide.”</p><p>Cuil, pronounced “cool,” is only the latest in a long string of start-up companies that have been founded and financed with the goal of competing with Google, as well as <a href="http://topics.nytimes.com/top/news/business/companies/yahoo_inc/index.html?inline=nyt-org" title="More information about Yahoo Inc">Yahoo</a> and <a href="http://topics.nytimes.com/top/news/business/companies/microsoft_corporation/index.html?inline=nyt-org" title="More information about Microsoft Corp">Microsoft</a>. (In June, Google accounted for 61.5 percent of search queries in the United States, while Yahoo held 20.9 percent and Microsoft had 9.2 percent, according to <a href="http://topics.nytimes.com/top/news/business/companies/comscore-inc/index.html?inline=nyt-org" title="More information about comScore, Inc">comScore</a>.) Some of the most prominent include Powerset, which Microsoft recently bought, and Wikia, which was founded by <a href="http://topics.nytimes.com/top/reference/timestopics/people/w/jimmy_wales/index.html?inline=nyt-per" title="More articles about Jimmy Wales.">Jimmy Wales</a>, one of the creators of <a href="http://topics.nytimes.com/top/news/business/companies/wikipedia/index.html?inline=nyt-org" title="More articles about Wikipedia.">Wikipedia</a>. So far, none have managed to make a dent in the search market. </p><p>But some analysts say Cuil has potential, in part because of the pedigree of its founders. </p><p>“This is the most promising thing I’ve seen in a while,” said Danny Sullivan, who has followed the online search business for more than a decade and is the editor of <a href="http://searchengineland.com/">Search Engine Land</a>. “Whether they are going to threaten Microsoft, much less Google, that’s another story.”</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.nytimes.com/2008/07/28/technology/28cool.html?_r=1&amp;oref=slogin">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><p class="caption"><br /></p> </div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1634234404398766133?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-77441084629099613072008-07-28T02:06:00.000-07:002008-07-28T02:13:20.592-07:00<p>It’s Christmas in July, and what better way to celebrate the somewhat bizarre festive season than with these little gems, which will ensure that your website stands out from the crowd in the congested search engine wilderness. Without too much of an introduction then, let’s jump right in.</p> <p><strong>Keyword research</strong><br />Probably the most important aspect of building a strong web presence is ensuring that your website is targeting the correct key phrases. Here, there are three things to consider. Firstly, that the key phrase is a popular and searched for term ie: it wouldn’t be sensible to focus your accommodation website around the term “luxury Wynberg villa” if there is no demand for it. </p> <p>Secondly, that the key phrases are related to what your website is offering ie: “cape town accommodation” may be a highly searched for term, but it wouldn’t be applicable to your Garden Route tour operator website. </p> <p>And lastly, to weigh it up against the competition ie: “Cape Town guest house” may be a great term, but there are eight million competing pages on Google. </p> <p>There are some great keyword research tools out there, including Keyword Discovery, WordTracker as well as the Google Adword Tool. These programmes will give you an indication of historical search trends, as well as helping you come up with alternative phrases you may not have thought of, so go through these carefully and come up with as comprehensive a list as you can. The best way to do this is probably to whip out the old Excel spreadsheet and list all the phrases in consideration, with columns for the various programmes you are making use of. Once you have a long list of terms, go through your selection and carefully select your main keywords, secondary keywords etc.</p> <p><strong>Implementing these keywords</strong><br />Once you have these keywords, it then comes down to implementing them within your site. Remember, each one of your website pages is a potential entry point for a user. In a perfect world, someone searching for “red widgets” on Google would arrive at the “red widget” page on your website, rather than the “blue widget” page, so these all need to be optimised accordingly. </p> <p>Generally, pages should be optimised for one to two main key phrases; anything more than that and you should probably look at creating an additional page focusing on those extra terms. In terms of implementing the keywords, the title tag is probably the most important area to look at. As an example, let’s say you had a page focused on the phrases “online florist” and “cape town flower seller”, you could then have a title tag of “Online Florist Cape Town Flower Seller”. The meta description and meta keyword tags have little to no effect on proceedings. The meta description tag will be what is displayed below your link on Google however, so just ensure that it’s concise, clear and easy to understand.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.techleader.co.za/shaunoakes/2008/07/25/the-very-basic-building-blocks-of-a-strong-online-presence/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7744108462909961307?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-70108711746592108922008-07-24T23:59:00.000-07:002008-07-25T00:01:46.807-07:00When shopping for a one-stop-shop solution in building a social platform, small businesses should consider various elements, including original content, aggregate content and user interaction, notes Yann Motte, cofounder and CEO of Webjam.<br /><br />The world of online business communication has introduced two industry-changing elements for small business: more customers and more competitors. Circa 1999, you were ahead of the competition by simply having a Web site to preview your service or products. By 2004, Web transactions were the norm, and convenience was the king. <span name="intelliTxt" id="intelliTxt"><p>Now both those previous core competencies have become expected norms, with social interaction, immediate consumer feedback, and a live and evolving social network and Web presence the new differentiators for cutting-edge online small business best practices.</p> <p>Advantages of an active social presence include increased user interaction, higher market penetration, optimized <span id="nointelliTXT">advertising</span> revenue, and multiplied audience visibility, to name a few opportunities. Unfortunately, for most small businesses, the options for developing online visibility are diverse and intimidating: How do we design a Web site? Do we need a blog? What is RSS (really simple syndication)? How do we keep users informed with RSS? What if we want to add widgets? How do we protect the privacy of our users?</p><p><span name="intelliTxt" id="intelliTxt"><a href="http://www.facebook.com/" onclick="window.open('http://www.facebook.com'); return false;">Facebook</a> and <a href="http://www.myspace.com/" onclick="window.open('http://www.myspace.com/'); return false;">MySpace</a> are the first two names that jump out, given their mass-market appeal and reputation, but they are poorly designed for business needs. There are alternative, less known companies who are developing social publishing platforms and are more specifically addressing the needs of organization and businesses looking for simple, low-maintenance and integrated solutions.<br /></span></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.ecommercetimes.com/story/smb/63880.html"><span name="intelliTxt" id="intelliTxt">Read Full News</span></a></p><p style="font-style: italic;"><span name="intelliTxt" id="intelliTxt">Resources for</span></p><p><span name="intelliTxt" id="intelliTxt"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7010871174659210892?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-7930984914035232192008-07-21T00:58:00.000-07:002008-07-21T01:00:11.942-07:00<p>Over tea and toast on my last visit to London, Edward Roussel, head of digital for the Telegraph, said he had pondered the question posed by the title of the book I'm writing - What Would Google Do? - and answered with a striking vision for newspapers: what if they handed over much of their work to Google? Roussel reasoned that Google already is the best distributor online; it's hard to imagine a newspaper creating better technology than Google. And the service is proving to be brilliant at ad sales - so why not outsource those departments to Google so a paper can concentrate on its real job - journalism? </p><p>Roussel was actually asking and answering what business a newspaper is really in. The next day at the Guardian, in one of its Future of Journalism seminars, I suggested that it, too, must make that critical decision. AOL thought it was in the content business, but it was actually in the community business before anyone else - AOL should have been Facebook. Yahoo, too, thought it was about content -instead, it was in the ad business long before Google. Yahoo should have been Google. </p><p>Newspapers are in the wrong businesses. They should no longer be in manufacturing and distribution, which have become cost-heavy yokes. And they should no longer try to be in the technology business - because they're bad at it. When I said this on my blog, Bob Wyman, a technology entrepreneur now at Google, commented that technology infrastructure "is a cost of doing business. It is not a thing of value." So I asked him whether Google should fulfil Roussel's vision as a paper's new pressroom.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.guardian.co.uk/media/2008/jul/21/digitalmedia.pressandpublishing">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-793098491403523219?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-81011161044599129092008-07-17T03:20:00.000-07:002008-07-17T03:22:49.786-07:00<p>According to Google, they have been developing “a new algorithm for indexing textual content in Flash files of all kinds, from Flash menus, buttons and banners, to self-contained Flash websites. Recently, we’ve improved the performance of this Flash indexing algorithm by integrating Adobe’s Flash Player technology.”</p> <p>They explain further: “We’ve developed an algorithm that explores Flash files in the same way that a person would, by clicking buttons, entering input, and so on. Our algorithm remembers all of the text that it encounters along the way and that content is then available to be indexed. We can’t tell you all of the proprietary details, but we can tell you that the algorithm’s effectiveness was improved by utilising Adobe’s new Searchable SWF library.”</p> <p>However, no matter what they say, I’ve yet to see Flash sites or SWF content of any kind being indexed in my many searches I do through Google on a daily basis. So, for now, I’m not getting excited about this announcement until I see it working for myself, de facto. I would be interested if anyone reading this has had SWF content indexed in any of their Google searches …</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.techleader.co.za/alexmaughan/2008/07/16/google-learns-to-crawl-flash/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8101116104459912909?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-10964326984072308962008-07-15T02:14:00.000-07:002008-07-15T02:16:46.344-07:00<p>The ability to access almost any search engine right from your browser is awesome:</p> <ul><li>you have all engines in one place;</li><li>you can switch from engine to engine with one mouse click;</li><li>you save time and space: easy-to-use drop down menu to choose the engine you need;</li><li>you can enjoy quick and easy installation (besides, most of these search plugins work for both FireFox and Internet Explorer);</li><li>you get plenty of search options without making your browser work slower (unlike with many of extensions).</li></ul> <p><strong>FireFox search plugins for SEOs</strong>:</p> <p>1.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/yahoo.jpg" title="yahoo search plugin" alt="yahoo search plugin" width="232" height="26" /> Google and Yahoo (if you don’t have their dedicated toolbars installed);</p> <p>2.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/urban-dictionary.jpg" title="urban dictionary" alt="urban dictionary" width="233" height="31" /> <a href="http://www.urbandictionary.com/" target="_blank">Urban dictionary</a> - to search for your keyword slang and urban synonyms and definitions.</p> <p>3.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/thefreedictionary.jpg" title="thefreedictionary" alt="thefreedictionary" width="231" height="26" /> <a href="http://www.thefreedictionary.com/" target="_blank">The Free Dictionary</a> - to research your keyword related terms, definitions and synonyms.</p> <p>4.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/whois.jpg" title="whois" alt="whois" width="232" height="25" /> <a href="http://whois.domaintools.com/" target="_blank">Whois Look-up</a> - to quickly find a domain registrant’s details.</p> <p>5.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/summize.jpg" title="summize" alt="summize" width="232" height="26" /> <a href="http://summize.com/" target="_blank">Summize</a> - to get instant access to Twitter live conversation search.<br /><span id="more-7297"></span><br />6.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/facebook.jpg" title="facebook" alt="facebook" width="232" height="26" /> <a href="http://www.facebook.com/" target="_blank">Facebook</a> search - to find people and build connections.</p> <p>7.<img src="http://www.searchenginejournal.com/wp-content/uploads/2008/07/google-unpersonalized.jpg" title="Disable personalized search" alt="Disable personalized search" width="232" height="26" /> <a href="http://yoast.com/seo-tools/disable-personalized-search-plugin/" target="_blank">Google unpersonalized search</a> - to turn off personalized search in Google.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.searchenginejournal.com/20-must-have-firefox-search-plugins-for-seos/7297/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1096432698407230896?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-85751006985750100942008-07-14T04:25:00.000-07:002008-07-14T04:29:02.280-07:00Many web site owners are getting their Google Adsense account terminated when they have done nothing wrong to deserve the punishment. Considering the money that they are getting from Adsense, they would certainly want to get back into it, and no wonder as the money that can be made over time is huge <p>It is that same consideration why the Google Adsense click fraud is thought of and why many people are getting into it.</p><p>Click fraud is the act of clicking on ads for the purpose of costing the advertiser money. It is simply the same as paying out cash for false leads. Many people website owners are aware of this fraud and are sharing the same sentiment that this is the one big problem that Adsense is facing.</p><p>How do you prevent being involved in this fraud?</p><p>Majority of web hosts are offering access logs. Once this is offered to you, it is necessary that you hand it over to Google as well. This allows them to look for any suspicious activity on your site. Problems like this are very serious and giving it to them is saying that you would want to help them in any way you can in solving the problem.</p><p>It can also help if you have a click monitoring software. If you do not have one yet, you should try and get one. There is absolutely no major factor preventing you from having one because most of this software is free. </p><p>As usual, all the information you have received should be turned over to Google. This is showing Google that you too are fighting against click frauds and that you are not a part of it. </p><p>Study your server logs and watch for any activity that seems suspicious. Report anything that you may find odd, may it big or small thing. </p><p>You may want to consider disabling ads for your own IP address and local geographic area. This will certainly prevent accidents and will not make Google mistake another user as you. You can do through a hackers file. This will avoid Google mistaking as clicking on your own ads and be kicked out because of it.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.pr-usa.net/index.php?option=com_content&amp;task=view&amp;id=119018&amp;Itemid=30">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8575100698575010094?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-13675684353359312512008-07-08T01:09:00.000-07:002008-07-08T01:11:14.530-07:00<a href="http://finance.aol.com/quotes/google-inc-cl-a/goog/nas">Google, Inc.</a> (NASDAQ: <a href="http://finance.aol.com/quotes/google-inc-cl-a/goog/nas">GOOG</a>) may be a company based on reality after all. In addition to the company's search market share and increasing brand awareness worldwide, its lavish employee perks and working conditions have earned it an enviable position among IT and software workers. Free bus rides to work, free food and drink and other nice perks are part of working for the internet giant. Just don't ask about its daycare facilities.<br /><br />Google announced last week that it would be <a href="http://www.nytimes.com/2008/07/05/business/05nocera.html?_r=2&amp;th&amp;emc=th&amp;oref=slogin&amp;oref=slogin">raising the prices of its infant care services</a> by almost 75%. This after bringing in employees to tell them of the change in advance and gauge their collective feedback. Although many parents were left in awe (as in, <em>how could Google do this!</em>), the company decided to implement the plan gradually over five quarters and reduce the price increase. The annual daycare costs for two kids would have risen from $33,000 per year to $57,000 per year (it's not clear how much the increase was reduced). Is Google <a href="http://en.wikipedia.org/wiki/Don%27t_be_evil">doing evil</a> here? Nope -- just joining reality.<br /><br /><a href="http://www.bloggingstocks.com/2008/07/07/google-is-human-after-all/"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1367568435335931251?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-39682340146670284392008-07-07T00:40:00.000-07:002008-07-07T00:42:14.424-07:00<p> Yahoo! spent the July 4 bank holiday weekend in discussions with its lead adviser, Goldman Sachs, and potential bid partners including Time Warner to defend itself from a break-up by Microsoft. </p><p> The online search engine is seeking to re-heat talks with the cable company about a possible merger with AOL, its internet arm, in a deal that could be worth as much as $10 billion (£5 billion). </p><p> Yahoo! is trying to secure some kind of deal before its shareholders meet to vote on whether to re-elect their board on August 1. </p><p> The company has sought to re-open talks after it emerged last week that Microsoft is also in talks with companies such as Time Warner to try to launch a break up bid of Yahoo!.<br /></p><p> The software giant wants to control Yahoo!'s internet search engine so that it can compete more aggressively with Google and seize a bigger slice of the online advertising market estimated to be worth about $40 billion and set to double by 2010. </p><p> Insiders at Yahoo! insist that an offer which sought to break up the company would not work because of the difficulty in valuing its non-search business. </p><p> Jerry Yang, co-founder and chief executive of Yahoo! is threatened on two fronts in the short term.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://business.timesonline.co.uk/tol/business/industry_sectors/technology/article4281977.ece">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3968234014667028439?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-23301512026814519422008-07-03T02:20:00.000-07:002008-07-03T02:22:05.046-07:00<p> Ten years ago this September, two Stanford University doctoral students launched a business that would revolutionize how millions of people use the Internet. </p> <p> Yes, Google is getting older, at least in tech years. </p> <p> But don’t expect the world’s dominant search engine company to remain content with the enormous success it has achieved so far. </p> <p>Google is rolling out innovative features that will allow users to search the Web more efficiently. It is also looking to expand its advertising reach, focusing on the folks who do their queries via mobile phones and car-based systems. Google has been increasing its spending on research and development, which totaled $2.1 billion last year alone. </p> <p>The company has come a long way since Sergey Brin and Larry Page started Google in a garage in Menlo Park, Calif. One of the most feared and respected technology giants in the world, Google earned $4.2 billion in profits last year and employs nearly 17,000 workers. </p> <p>With more than half of its user traffic coming from outside the United States, Google has evolved into a global company. It operates 60 offices in 20 countries. </p> <p>It’s no surprise that the company is extremely secretive about its product plans. To get some hints about what may be in store for users of Google’s search engine and its AdWords advertising program, the Detroit Free Press recently talked to two top Google executives. </p> <p>“We’re constantly looking at the user experience - what they want, what they need,” said Marissa Mayer, Google’s vice president of search products and user experience. </p> <p>Google regularly makes improvements to its search engine, which now contains billions of Web pages compared with only 30 million in 1998. </p> <p>However, it took a major leap last year by introducing what it calls “universal search.” This is a more comprehensive search engine that includes video, images, maps, news and other data. Previously, you had to visit several Google search products to get different types of information.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.popmatters.com/pm/article/60462/google-tries-its-hand-in-traditional-ads/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2330151202681451942?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-71561216675108044002008-07-02T03:10:00.000-07:002008-07-02T03:15:49.556-07:00Bill Gates Isn't The Only One Whose Old Messages Have Proved Perilous<br /><br /><p>THIS ANTITRUST THING,'' <a title="Microsoft Corporation" href="http://www.newsweek.com/related.aspx?subject=Microsoft+Corporation" class="related">Microsoft</a> chairman <a title="Bill Gates" href="http://www.newsweek.com/related.aspx?subject=Bill+Gates" class="related">Bill Gates</a> allegedly told executives from <a title="Intel Corporation" href="http://www.newsweek.com/related.aspx?subject=Intel+Corporation" class="related">Intel</a> at a meeting in 1995, ""will blow over.'' Microsoft wasn't changing its business practices at all as a result of the government investigation, Gates continued, according to handwritten notes by an Intel executive--except that it might revise its policy on keeping records of corporate e-mail. That may have been meant as a joke. As of last week the company has never had an e-mail policy, according to a Microsoft spokesman. Thus in its protracted investigation the government was able to get its hands on an estimated 3.3 million Microsoft documents, including mega-bytes of e-mail messages dating from the early 1990s--and is now using them to contradict Gates's own videotaped testimony in the most significant antitrust case of the decade.</p> <p>From the glass towers of midtown Manhattan to the glass shoe boxes of Silicon Valley rose a muffled murmur of clicks last week, the sound of cubicle dwellers hitting DELETE as they scrolled through years of accumulated electronic correspondence, in search of business plans that smacked of brilliance, as well as illegality; projections of how much the company could save by laying off everyone over 55; dirty jokes; mash notes, and comments about the CEO's bald spot. Those who didn't think of this on their own were encouraged to do so by cybersavvy employers, like Amazon.com, the online book merchant, which this fall instructed workers that all nonessential documents ""should be destroyed when they are no longer current or useful,'' according to a company spokesman. Until now, says Los Angeles attorney Michael Overly, an expert on electronic communications, only around a third of all businesses have had formal policies on the content, handling and archiving of e-mail, and only about a third of those have been actively enforced. But he predicts these numbers will climb sharply, propelled not just by the Microsoft trial but also by Chevron's $2.2 million settlement in 1995 with a group of female employees who took offense at e-mail postings such as the one headed ""25 reasons why beer is better than women.'' For many companies, he says, ""the honeymoon with e-mail is coming to an end.''</p> <p>Surprisingly, indiscreet e-mail can be even more dangerous than written records and memos. An unfiled note gets deleted in the next day's trash, but in a typical office network almost all e-mail is recorded on the system server (graphic). Messages sent years ago may live on in taped storage, far beyond the reach of a delete key, although not of a subpoena. Lack of space is rarely a problem; Randy Kolb, information services director for the city of Eugene, Ore., estimates that one employee has 180 megabytes of e-mail stored up, equivalent to roughly 180,000 typed sheets of paper. But it would be the work of minutes for a computer to sort it all for lawyers in search of a single incriminating phrase.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.newsweek.com/id/93925">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7156121667510804400?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-78953164635609767422008-06-30T19:59:00.000-07:002008-06-30T20:01:01.111-07:00<span class="article_page"><p>If your Web strategy focuses on driving traffic, you end up with anonymous clicks and page after page of site traffic reports with limited value.<br /> <br />Rather than driving traffic, focus on getting motivated prospects and valuable customers to visit your sites and convert them into qualified sales leads. By re-framing your objectives, you may end up reallocating some of your online marketing investments. </p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>Take keyword ads on general search engines. While these are important parts of an online marketing strategy, your ads may not be reaching the audience you are interested in targeting. You can end up paying for a glut of unqualified traffic — even if you have the right keywords. </p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>Business-to-business advertisers can avoid attracting unqualified traffic from the vast ocean of consumers visiting mass market search engines. One way is being more focused with your keywords. Instead of using "pumps," consider using "turbine pumps," a keyword geared toward a specific audience. Using long tail SEO keyword practices will attract people with the same specific and targeted interests.</p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>Another strategy delivering motivated prospects – not just clicks – is displaying ads only to targeted audiences. You can't always do this on general search engines. But you can with some B-to-B oriented destination sites – vertical search engines – where your filtered, targeted audiences are aggregated for you. </p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>Other strategies helping drive qualified prospects and not just traffic to your site include having a presence in relevant online directories, advertising in appropriate e-newsletters and showcasing your capabilities with banner ads on targeted sites. </p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>A robust, visible presence — not just a link to your Web site — in online directories provides branding and messaging capabilities to motivate qualified prospects to visit you. Look for directories that are geared exclusively toward your B-to-B audience. They offer multiple options for showcasing your company and products. </p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>Purchasing ads in e-newsletters can also change the focus from traffic to qualified leads. When determining an e-newsletter ad strategy, consider both the size of the audience and the mix of readers. Ask the publisher for both the number of subscribers and a subscriber profile, preferably by industry and job function. Review the subscriber profile and you'll know if you're targeting the right audience.</p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>Finally, don't forget online banner ads that appear on targeted Web sites. Seek out a partner that offers a banner ad network allowing you to reach targeted audiences across multiple sites with a single buy, helping to save media research, program management and tracking time. </p><!--end paragraph--> <!--startclickprintexclude--><!--endclickprintexclude--><!--begin paragraph--><p>These strategies drive prospects to your site, usually to a specific landing page deep within your site containing relevant content. Now the other half of the equation comes into play: You need to convert these visitors into qualified leads.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://multichannelmerchant.com/crosschannel/lists/website_leads_0630/">Read Full Article</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7895316463560976742?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-32621831437255219002008-06-29T23:05:00.000-07:002008-06-29T23:12:20.623-07:00<p>City-based digital marketing consultancy, Fireloop Creative has help to launch a new website for the 24th Birmingham International Jazz Festival.</p> <p>The ten-day event - which features world jazz artists from the US, Spain, France, Hungary, Australia, Sweden and Holland – wanted to use its site to engage with new audiences with the use of online social networking and by encouraging community participation.</p> <p>It is the second year that Fireloop has worked on the festival’s marketing.</p> <p>Festival director Jim Simpson said: “Fireloop’s combination of considered branding and online technology has helped rejuvenate the festival and ensure its longevity. </p> <p>“The Internet has changed the music industry and we need to embrace the technologies of tomorrow to encourage more visitors to events like the Birmingham Jazz Festival.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.birminghampost.net/birmingham-business/birmingham-business-news/media-marketing-news/2008/06/30/how-internet-marketing-helps-promote-city-s-music-65233-21170439/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3262183143725521900?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-22703845109252221782008-06-26T02:21:00.000-07:002008-06-26T02:27:21.525-07:00Ten years ago this coming September, two Stanford University doctoral students -- one of them a Michigan native -- launched a business that would revolutionize how millions of people use the Internet.<br /><br />Yes, Google is getting older, at least in tech years.<p>But don't expect the world's dominant search engine company to remain content with the enormous success it has achieved so far.</p><p>Google is rolling out innovative features that will allow users to search the Web more efficiently. It is also looking to expand its advertising reach, focusing on the folks who do their queries via mobile phones and car-based systems. Google has been increasing its spending on research and development, which totaled $2.1 billion last year alone.</p><p>The company has come a long way since Sergey Brin and Michigan native Larry Page started Google in a garage in Menlo Park, Calif. One of the most feared and respected technology giants in the world, Google earned $4.2 billion in profits last year and employs nearly 17,000 workers, including more than 262 at ad sales and support offices in Ann Arbor and Birmingham.</p><p>With more than half of its user traffic coming from outside the United States, Google has evolved into a global company. It operates 60 offices in 20 countries.</p><p>It's no surprise that the company is extremely secretive about its product plans. To get some hints about what may be in store for users of Google's search engine and its AdWords advertising program, the Free Press recently talked to two top Google executives.</p><h3>Google search engine</h3> <p>"We're constantly looking at the user experience -- what they want, what they need," said Marissa Mayer, Google's vice president of search products and user experience.</p><p>Google regularly makes improvements to its search engine, which now contains billions of Web pages compared with only 30 million in 1998.</p><p>However, it took a major leap last year by introducing what it calls "universal search." This is a more comprehensive search engine that includes video, images, maps, news and other data. Previously, you had to visit several Google search products to get different types of information.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.freep.com/apps/pbcs.dll/article?AID=/20080626/NEWS09/806260355">Read Full Article</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2270384510925222178?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-64933370124770284682008-06-25T02:19:00.000-07:002008-06-25T02:20:14.462-07:00<p class="times">As soon as Tuesday, <a class="times rolloverQuote" href="http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=goog" onmouseover="" onmouseout="">Google</a> plans to unveil a new service that measures Internet use, according to advertising executives who have been briefed on it. The tool is intended to help advertisers identify the best places to buy online ads by telling them which Web sites their target audiences visit.</p> <p class="times">Google s approach, aimed at bolstering its ad-sales business, could pose a major threat to the Web measurement services that are available now, ad executives say. The two main players in the business <a class="times rolloverQuote" href="http://online.wsj.com/quotes/main.html?type=djn&amp;symbol=SCOR" onmouseover="" onmouseout="">comScore</a> and Nielsen Online -- gather data on Internet use largely by tracking what panels of people do online or by conducting surveys, and their results can be inconsistent and incomplete. Google's new offering will be based mostly on data from Web servers, allowing for a deeper and broader view of Internet use. And unlike the services from comScore and Nielsen, Google's will be offered to marketers free, according to ad executives.</p><p class="times">But with Google already controlling a growing swath of advertising real estate both online and off, some ad executives are leery about placing even more power in the company's hands. "For an advertiser, the last thing you want to do is to have your adviser be the same person you are spending your money with," says Sarah Fay, chief executive of Aegis North America, the media-buying giant owned by Aegis Group of the U.K.</p><p style="font-weight: bold; font-style: italic;" class="times"><a href="http://online.wsj.com/article/SB121425232721997689.html?mod=wsjcrmain">Read Full News</a></p><p style="font-style: italic;" class="times">Resources for</p><p class="times"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6493337012477028468?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-30638469870408821602008-06-22T23:58:00.000-07:002008-06-23T00:02:06.371-07:00<p>KickApps is an 80-person social-networking startup with its head office in a loftlike space just off Fifth Avenue in New York. In less than two years it has created the underlying structure for more than 20,000 social-networking sites--"mini-Facebooks" with an aggregate of 300 million page views per month. You've probably never heard of it.</p> <p>KickApps gets a fraction of the press coverage of a giant like Facebook, but its growth has been sufficiently impressive that venture firms like Spark Capital and Prism VentureWorks have backed it with $18 million in startup financing, hoping for the payoff of a monster IPO. Its software allows companies to quickly roll out social networks with many of the features of Facebook or MySpace. Its clients--which include local radio stations and newspapers, national networks like NPR and ABC, and brands like AutoByTel, Harley-Davidson, and Kraft--want to offer fans a place to gather and share their love of a team, a product, or anything else. </p> <p>KickApps' CEO is Alex Blum, formerly of JumpTV, an online television service specializing in sports. "We have 35 programmers working in this office," says Blum, leading a reporter through a sea of desks and flat-screen monitors, "and we only have two marketing people. We don't really have to sell our product." </p> <p>Like most of the social-networking sites enjoying huge growth, KickApps is giving its product away, expecting that the communities built around it will generate ad revenues. It's a model that stirs memories of the first Internet bubble: build the user base and hope the money comes--from an IPO, a buyout, or ads. At this point, KickApps does not reveal revenue figures, or even what kind of a cut it is taking from the ads. That, too, brings back memories: staying mum about revenue was always a sign that there wasn't much to talk about. </p> <p><strong>Many Users, Few Dollars</strong><br />Social networking is the fastest-growing activity on Web 2.0--the shorthand term for the new user-centered Internet, where everyone publicly modifies everyone else's work, whether it's an encyclopedia entry or a photo album. The growth of social networking is astonishing, and it has spread to sites of all sizes, which are increasingly intertwined as platforms open <em>(see "<a href="http://www.technologyreview.com/Biztech/20920/" target="_blank">Who Owns Your Friends?</a>")</em>. Even small players are soaring. </p> <p>Ning, for example, is similar to KickApps but caters to individuals. Founded in 2004 by Netscape's Marc Andreessen and former Goldman Sachs analyst Gina Bianchini, it has been backed with $104 million in venture capital by a variety of firms, including Legg Mason. "We've got 267,787 sites," boasted Bianchini in May. "And we're adding 1,500 to 2,000 a day." ComScore, a firm that measures Internet usage, reports that the Ning domain, on which all the sites reside, sees three million unique visitors a month.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.technologyreview.com/Biztech/20978/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3063846987040882160?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-90198300696763873602008-06-19T07:35:00.000-07:002008-06-19T07:40:55.753-07:00<b>Internal linking is an important and often overlooked element of SEO and, unlike external links, the site owner has complete control over this, so it's crucial to make the most of it.<br /><br /></b><p> <b>Link within your content</b> </p><p>Scott advises webmasters to go through their site's content and work out where it would make sense to link to other pages which you want to rank better. </p><p>Make sure that the anchor text matches the keywords and phrases that you want the pages to rank well for. Scott also advises that these target keywords should appear on the destination page, as this will make the linking more effective. </p><p> <b>Link from stronger pages</b> </p><p>Some webpages may be more popular in the search rankings and receive more links than the rest of your website. You can strengthen these weaker pages by including some contextual links to them from the stronger pages.<br /></p><p>Some additional tips from E-consultancy's SEO Guide...</p><p> <b>Links from footers</b> </p><p>This approach can also help with usability, as it is effectively a mini site map on every page. It also allows you to include some lengthy to be included. </p><p>For example, E-consultancy ranks well in Google for keyphrases such as <a href="http://www.google.co.uk/search?sourceid=navclient&amp;hl=en-GB&amp;ie=UTF-8&amp;rlz=1T4GGIH_en-GBGB277GB277&amp;q=Web+Project+Management+" target="_self">'web project management'</a> and <a href="http://www.google.co.uk/search?sourceid=navclient&amp;hl=en-GB&amp;ie=UTF-8&amp;rlz=1T4GGIH_en-GBGB277GB277&amp;q=Online+Surveys+%26+Research" target="_self">'online surveys &amp; research'</a>, both of which are included in the footer.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.e-consultancy.com/news-blog/365806/tips-on-internal-linking-strategy.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-9019830069676387360?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-14293289636791250502008-06-16T19:39:00.000-07:002008-06-16T20:34:08.259-07:00Additions to the Developer Central Portal include advice on responding to requests for proposals, marketing tips, redesigned APIs, and online payment training materials.<br /><br /><span id="articleBody"> PayPal on Monday introduced a redesign of its <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=portal&amp;x=&amp;y=">portal</a> for helping developers integrate the company's online payment services into Web sites. <p> PayPal, owned by auction site eBay, unveiled the latest version of the Developer Central Portal at the eBay Developers Conference in Chicago. The redesigned site, scheduled to launch in July, will offer business and technical kits to help developers market their services, identify customer leads, and complete integration projects faster. In addition, the portal will include forums for developers to share knowledge.<br /></p><p><span id="articleBody"> New additions to the site include a marketing library with prepackaged sales presentations and case studies to help developers sell PayPal integration projects. In addition, there's best-practice advice on responding to requests for proposals and tips on marketing. On the technical side, there's a new <a href="http://www.techweb.com/encyclopedia/defineterm.jhtml?term=library&amp;x=&amp;y=">library</a> with sample code and training and education materials about online payments. <p> The portal offers 25 application programming interfaces that enable online retailers to send and receive money online, refund transactions, manage subscriptions, and check transaction histories. New APIs in the redesigned portal offer more options for subscription billing and for conducting transactions with repeat customers. In addition, the site offers a directory of PayPal-certified developers.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.informationweek.com/news/internet/ebusiness/showArticle.jhtml?articleID=208404319">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></span></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1429328963679125050?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-64341373890426672422008-06-16T03:56:00.000-07:002008-06-16T04:00:13.703-07:00<span id="main1"> Close encounters with one of the world's deadliest predators led to a drastic career change for David Edwards. <br /><br />A trip to South Africa to work with fearsome great white sharks inspired the Cheddleton-based web designer to set up his own company.<br /><br />The 23-year-old, pictured, formed Creative Resolve after working for a firm specialising in cage diving expeditions for intrepid tourists.<br /><br /> </span> <!-- DIV added for task NFT00001396 --> <a name="continueNews" style="color: rgb(0, 0, 0); text-decoration: none;"> <span id="main2"> When he returned from his trip last year, Mr Edwards decided to strike out on his own after leaving online fancy dress retailer Sureshots.<br /><br />Now he is preparing to return to South Africa to build a website for an organisation dedicated to the conservation of the great white.<br /><br />And Mr Edwards's experiences mean Creative Resolve will be targeting small businesses and not-for profit organisations, such as wildlife preservation charities and schools rather than the more lucrative corporate sector.<br /><br />Mr Edwards said: "My job last year was to be on the boat and help the guests out. I absolutely loved it and that was what inspired me to set up my own business.<br /><br />"I've approached a lot of small companies, particularly start-ups, because I feel they need the service the most.<br /><br />"But what I want to focus on long-term is education establishments and non-profit organisations, particularly those involved in wildlife preservation.<br /><br />"When you go on websites for big companies like Virgin, for example, they've got fantastic-looking sites, but the guys doing more morally profound work don't have the same amount of money to spend, so their websites don't necessarily get the time and attention they deserve.<br /><br />"They've got some really important information but the problem is getting it across to people and making it accessible.<br /><br />"I don't like it when you go on a website and it's got this amazing corporate design, but it's very clinical and sterile. I'm interested in doing things with more character and personality."<br /><br /></span></a><a href="http://www.thisisthesentinel.co.uk/displayNode.jsp?nodeId=158315&amp;command=displayContent&amp;sourceNode=192156&amp;contentPK=20874695&amp;folderPk=87655&amp;pNodeId=192189"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-style: italic; font-weight: bold;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6434137389042667242?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-69261260522055534292008-06-12T21:50:00.000-07:002008-06-12T21:58:06.769-07:00Email is a "highly effective, targeted marketing channel" for small and medium enterprises, according to an online marketing agency.<br /><br />Tink Taylor, business development director at dotMailer, and member of the Internet Advertising Bureau's e-communications council, said that email is a key component of an integrated marketing strategy.<br /><br />He continued: "To make the most of this highly effective, targeted marketing channel, brands need to get to grips with the basics."<br /><br />"Getting a specialist who understands how to properly code an email that renders correctly in every client is vital."<br /><br /><a href="http://www.ihotdesk.com/article/18636751/%60Email%20effective%20marketing%20tool%60"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><a href="http://www.mywebdesignsource.com/"><br /><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6926126052205553429?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-47118338031992329852008-06-11T20:45:00.001-07:002008-06-11T20:53:12.883-07:00Today at the New York Mobile Marketing Forum, JumpTap - the leading mobile search and advertising solutions provider - announced results from a new study commissioned from Research and Analysis of Media (RAM), on the effectiveness of mobile advertising. <p> The research conclusively revealed the increased effectiveness of mobile advertising with regards to brand recognition, recall and purchase rates. The findings are especially valuable to advertisers looking for confirmation that mobile devices are becoming the dominant marketer-consumer touch point. JumpTap is offering new customers this unique service for ongoing brand research insight when they sign up for mobile advertising campaigns. </p> <p> RAM conducted its research with a sample group of 300 Swedish Telia SurfPort users to measure advertiser recall, purchase intent and ad quality on mobile. Respondents were shown ads from EMI, Eurobate, Plutolife (Mobilove) and Discovery Channel Sweden. Although approximately one third of respondents had no familiarity with the advertisers beforehand, the campaigns yielded compelling results: </p> <ul><li class="bwlistitemmarginbottom"> JumpTap ads had on average a <b>20%</b> greater recall rate than other compared ads </li><li class="bwlistitemmarginbottom"> Users are much <b>more</b> <b>likely</b> to seek further information after seeing a JumpTap advertisement, with between <b>10%</b> of 16-24 year-olds and <b>28%</b> of 45-79 year-olds stating they would seek out information. This compared to 0% of the 16-24 age group and only 13% of the 45-79 age group who would look for more information after seeing other advertisements. </li><li class="bwlistitemmarginbottom"> Users are more likely to purchase from JumpTap ads than from others<span id="bwanpa2">—</span>especially women, who were <b>twice as likely</b> (at 15%) to make a purchase. Again, the impact on the 16-24 age groups was significant with 9% responding that they would likely make a purchase versus 0% others. </li></ul> <p> <span id="bwanpa3">“</span>RAM<span id="bwanpa4">’</span>s research supports the effect mobile ads can have on consumers due to the personal and interactive relationship they have with their mobile devices,<span id="bwanpa5">”</span> said Paran Johar, CMO of JumpTap. <span id="bwanpa6">“</span>With mobile advertising slated to reach $2.7B in 2008<sup id="bwanpa13">1</sup> and $19B by 2012<sup id="bwanpa14">2</sup>, now is the opportune time for advertisers to integrate mobile in their media buying mix.<span id="bwanpa7">”</span></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.businesswire.com/portal/site/google/?ndmViewId=news_view&amp;newsId=20080611005411&amp;newsLang=en"><span id="bwanpa7">Read Full News</span></a></p><p style="font-style: italic;"><span id="bwanpa7">Resources for</span></p><p><span id="bwanpa7"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span> </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4711833803199232985?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-59419989415914050522008-06-10T19:04:00.000-07:002008-06-10T19:07:06.150-07:00<div><b>Search giant markets map product using the one medium it has never sold</b><br /><span style="line-height: 8px;"><br /></span></div> <div style="line-height: 8px;"><br /></div> <span class="bb_byline">By <a href="http://www.btobonline.com/apps/pbcs.dll/personalia?ID=&amp;category=contact">Abbey Klaassen</a><br /><br /></span>Google has built the most powerful brand in the world with nary a bit of brand advertising. But as ads for Google Maps crop up on buses in San Francisco and trains in Chicago, it's clear the company is willing to shell out ad dollars to grow a product that's key to both local and mobile search.<br /><br />The branding push promotes the service's transit features and comes at a time when Google is courting brand advertisers to buy online display ads, TV and radio. Incidentally, its own campaign focuses on the one medium Google hasn't dabbled in selling: outdoor.<br /><br />A quick search on Flickr (sorry, Google Image Search) reveals about a half dozen Google ads uncovered around the country in the past six months, including bus ads and train wraps in the Bay Area, a wrapped El train in the Windy City and street teams in both cities that demonstrate the product for passersby. There was also an ad in San Francisco's AT&amp;T Park.<br /><br />Federated Media's John Battelle spotted that last one and posted it to his blog. “You might call it a non-[cost-per-click] banner display ad in the middle of the Web site that is AT&amp;T Park,” he said, noting that only a year ago, Google VP-Marketing David Lawee told <i>BusinessWeek</i> that Google does a lot of direct marketing but “not brand marketing.”<br /><br />But Battelle said brand marketing is inevitable for Google (even if you have the best product in the world, you have to tell people about it), and he's not alone in that line of thinking.<br /><br /><a href="http://www.btobonline.com/apps/pbcs.dll/article?AID=/20080609/FREE/704228260/1109/FREE"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5941998941591405052?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-2170290861106656972008-06-10T01:43:00.000-07:002008-06-10T01:45:53.969-07:00Webmasters should not underestimate the power of search engine optimisation (SEO) to make the public aware of their sites.<br /><br />This is according to the <a href="http://www.guardian.co.uk/media/2008/jun/09/searchengines.internet" target="_blank">Guardian</a>, which states that as most consumers make use of search engines and are likely to only look at the first results page every time they perform a query, publishers should ensure they know how to keep their site near the top by incorporating SEO into their <a href="http://www.bluhalo.com/what_we_do/digital_business_planning" target="_self">online strategy</a>.<br /><br />One key way in which website owners can improve SEO is through producing content that contains important keywords and ensuring that the website gets indexed by the major search engines, the newspaper states.<br /><br /><a href="http://www.bluhalo.com/news/view/434/seo-importance-cannot-be-overestimated"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><a href="http://www.mywebdesignsource.com/"><br /><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-217029086110665697?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-10000719417816914372008-06-04T22:56:00.000-07:002008-06-04T22:58:21.080-07:00<p><em>Do you use Google Analytics?</em> Well, <a id="r05l" title="a recent study shows" href="http://www.centernetworks.com/my-life-without-google" target="_blank">a recent study shows</a> that you’re not alone, roughly one third of the Alexa top 500 websites traffic wise use it. That surprised me a little. Anyways, I use <strong>Google Analytics</strong> myself and noticed before that some <strong>numbers are inaccurate or downright wrong</strong>. In May I discovered <em>how wrong</em>, completely wrong.</p> <p><img src="http://www.seoptimise.com/images/google-analytics-bug.gif" alt="Google Analytics Bug" /></p> <p>The numbers of search engine referers, more specifically, are wrong. I’ve noticed that before but wasn’t panicking as no statistic tool is perfectly accurate, you always should use at least 2 of them and compare the numbers. Now this time I checked my stats over at <a href="http://seo2.0.onreact.com/" target="_blank">SEO 2.0</a> I was unable to ignore it anymore.</p> <p>SEO 2.0 is mostly about social media and blogging SEO and it relies on traffic from other sources than Google. I only get insignificant numbers of visitors from Google on my blog, mostly due to very specific “long tail” queries. The only really important <span class="misspell">keyphrase</span> is “SEO 2.0″ itself. Now looking at my May stats I was very surprised that one of better performing keywords was “<a id="uzbn" title="site seo vs blog seo" href="http://www.google.com/search?q=site+seo+vs+blog+seo" target="_blank">site <span class="misspell">seo</span> vs blog <span class="misspell">seo</span></a>” without quotes.</p> <blockquote><p>I looked deeper into that just to discover that all 60 visitors looking for this keyword is one person from Bucharest, Romania. Google Analytics counted her or him several times a day for more than 2 weeks.</p></blockquote> <p>Now I sometimes create returning visits just by launching my FireFox with my saved tabs but how can a person search for the same query every day several times and then click the search result each time? This one riddles me. I’ve seen that kind of behaviour with Google Analytics in the past but always thought it was due to myself or several developers from my client working on the same site.</p><p style="font-weight: bold; font-style: italic;"><a href="http://blog.seoptimise.com/2008/06/is-google-analytics-cheating-you-use-alternatives.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1000071941781691437?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-15650952503871073642008-06-04T01:16:00.000-07:002008-06-04T01:31:18.626-07:00<p>Firms that fail to separate text within images could be missing out on some "extremely useful" <a href="http://www.businessfeet.com/search-engine-optimisation.html" target="_self">search engine optimisation</a> (<a href="http://www.businessfeet.com/search-engine-optimisation.html" target="_self">SEO</a>) material, one expert has claimed.</p><p>According to Loren Baker, editor of the Search Engine Journal, text hidden within images is likely to be missed by the search engines and will therefore not be as beneficial to <a href="http://www.businessfeet.com/search-engine-optimisation.html" target="_self">SEO</a> as it could.</p><p>He also suggested that it was important to ensure keywords are targeted in the web design of the homepage as much as in the other content pages to maximise <a href="http://www.businessfeet.com/search-engine-optimisation.html" target="_self">SEO</a>.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.businessfeet.com/seo-news/items/web-designers-urged-to-separate-seo-content-from-images-12124933.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1565095250387107364?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-30202093934256707802008-06-01T22:03:00.000-07:002008-06-01T22:08:07.241-07:00<p>When people realized the potential of email marketing, they thought that this is the future of internet marketing. Then came in Search Engine Marketing (SEM) with more liberal approach. As the social media evolved with Web 2.0, we are steadily seeing the shift of visitors from popular internet services like search engines and free email services to the newborn Online Social Media. We are seeing that the present of Internet Marketing is changing rapidly. So, why not the future?</p> <p>The changes in the internet marketing will evolve around the technology. And marketers have to go where all the people are heading. To give a bit of hint, I’ve compiled some of my prophecies that are based on future of internet marketing.</p> <p><strong>Prophecy #1: Onsite Search Engine Optimization (SEO) will be History</strong></p> <p>Sorry for starting it this way. As an internet marketer, I am happy to promote the keyword Search Engine Optimization (SEO), as most of the people somehow got used to this term. But it’s a wrong word anyway. We the marketers don’t optimize search engines. Rather engineers in Google, Yahoo, and Microsoft does the exact thing.</p> <p>As the search engines acquire more revenue, their pool of professionals is also drained with best brains. And it will just take some time to identify ways to evaluate each site irrespective of web development language used. But, they will eventually get rid of the need to optimize your site for the Search Engines.</p> <p>Search Engines might also go for Visual Algorithm Update that will use snapshot image of the page to manipulate information like visible text, animation, and visible keyword density. With artificial intelligence using OCR technology to extract the texts, can eliminate a lot of tasks that are currently done for optimizing a site for search engines.</p> <p><strong>Prophecy #2: Searching will become more User-friendly</strong></p> <p>As the speed of internet rises, search engines will show more visible results. I would be happy to see Mouseover Zoom-up search results, for quick peek of the site I wish to open. It’s much like the Snapshot pop-in that Wordpress is using. That will make people go beyond the first Search Engine Result Page (SERP).</p> <p>Moreover, the Search-As-You-Type will also be introduced with search suggestions. The search suggestion will also affect multilingual users, as they will be suggested English keywords for the same multilingual phrase. Well, that might be good for businesses for English speaking countries.</p> <p>It may happen that searching will not be required at all in case of purchase. You just provide the query to Google, Yahoo, Live or any Search Engines; have a cup of coffee and you’ll have custom reports with prices on products you are seeking with background research highlighting positive and negative comments about the product.</p> <p><strong>Prophecy #3: More Personalized &amp; Localized Results will Influence SEM</strong></p> <p>We are already experiencing localized search. However, the personal search has not yet been that very personal. Personalized search will provide more reputation for websites which can influence search engine performance based on more quality visits with low bounce rate. Websites will figure out new offline ways to create more personal affiliation with the site to influence personalized search.</p> <p>Localized search will provide marketers with the ability to influence people on the move to purchase. That way, the localized search may also change if a consumer changes location.</p> <p><strong>Prophecy #4: Natural Language Reputation Algorithm will be a Great Factor</strong></p> <p>Misspelled keyword marketing has already started to vanish. Moreover, to fight duplicate content, spammers will use twisted garbage texts of the same content that have no meaning but with correct spelling. Search Engines will embed several artificial intelligence to identify natural language.</p> <p>Sites with less grammatical errors and misspellings will get more Natural Language Reputation Rank. This in turn can add as another task for Search Engine Optimization (SEO).</p> <p><strong>Prophecy #5: Copying Themes will be punished by Near Duplicate Content Filter</strong></p> <p>Google has recently updated Duplicate Content Filter that punishes the use of duplicate contents in the internet. But, Search Engines will try it’s best to struggle with the remedies taken by webmasters or web marketers through their Near Duplicate Content Filter.</p> <p>Varied contents with same theme will also be identified and punished by hidden results which you can see only by clicking “See more pages like this” beside the original theme. The explanation from search engine is, if two pages are saying the same thing, then why keep them all over the SERPs.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.marketingpilgrim.com/2008/05/13-prophecies-of-internet-marketing.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3020209393425670780?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com1tag:blogger.com,1999:blog-8008895276605084303.post-55727017590486767952008-05-29T18:01:00.000-07:002008-05-29T18:05:18.826-07:00<p>The QUESTION:</p> <p>For the duration of 5 year web marketing career I have been asked the same question. How do I get my website ranked higher? How do I get more traffic? Or sometimes, almost incredulously, how do you get websites ranked higher? In the modern day of ultra-sophisticated borderline artificially intelligent search engine algorithms (formulas Google and the other the other search engines use to rank websites) this question could be considered along the lines of “what is the meaning of life”….anybody who understands search engine holistically knows there is no one right answer for marketing a website.</p> <p>So maybe you belong to the growing market of web marketing newbies and rather not spend hours learning and researching search marketing. When starting out, how can you determine the best plan of action is for marketing a website? Well barring all extraneous circumstances or outliers the answer simply lies in fundamental economics (and you thought you were \done with high school/college economics…..)</p> <p>The ANSWER in ONE SENTENCE.</p> <p>Lets clean up the chalkboards and mute out the noise. Here is a simple formula you can apply to web marketing visibility.</p> <p>Demand (Money + Time) = On line Visibility</p> <p>Yes thats right. This simple algebraic equation is a baseline approach you must consider when promoting a website. Let me explain the variables to this formula.<br />MONEY</p> <p>Welcome to the NOW generation. Most businesses are impatient and will quickly turn to only paid advertising for quick traffic and sales. This includes spending on paid advertising, paid linking, press releases, anything that costs money to get visibility on line. It could take months to rank for “New Balance running shoes” where it takes only 15 minutes to setup a Google Adwords campaign and start getting traffic immediately. However you must be willing to pay anywhere from $0.01 to over $50 a click for this traffic. Once your out of money, tough luck.</p> <p>There is nothing wrong with spending money on paid advertising as long as your business is producing a positive ROI. Also considering this primary way search engine generate revenue (in fact Google makes 99% of its revenue through ad words) it’s unlikely the paid advertising will ever go obsolete. Our suggestion is to make sure you are carefully managing your paid accounts…or find a professional to manage them for you. Many people are clueless when it comes to setting up and managing ppc campaigns. Similar to hiring an accountant to save money on taxes, hire a legitimate search engine marketing professional to save money on pay per click and/or other forms of on line advertising</p> <p>TIME:</p> <p>It’s possible to generate on line visibility without spending a dime on paid advertising. This is usually accomplished through search engine optimization, blogging, social networking, etc. This is often more common with hobbyists/part timers who are under less pressure to generate on line revenue. The problem it may take several months to learn how to naturally promote a website and much longer to actually apply these tactics. Worse yet beginners may succumb to taking bad advice and end up wasting time and effort on learning search engine optimization. Plus it isn’t just about SEO anymore, there are new marketing options such as blogging, video promotion and social marketing.</p> <p>Spending you own time promoting a website/blog can be very rewarding if you are diligent in your work. However remember the old cliché “time is money”. Do you really have extra time to devote to your project? If “yes” great, if no find someone to do it for you (unless you want to become a SEO professional).</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.marketingpilgrim.com/2008/05/the-online-visiblity-forumula-the-one-sentence-answer-to-the-meaning-of-life-at-least-for-online-marketers.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5572701759048676795?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-54544661642623480322008-05-28T22:42:00.000-07:002008-05-28T22:47:30.832-07:00<p><br /></p><p>You should consider many factors when getting involved in Social Media Marketing, such as the <a href="http://www.brentcsutoras.com/2008/03/02/quality-social-content-link-building/"> quality of your content</a>, <a href="http://searchengineland.com/080219-130735.php">your domain name</a>, and who is submitting your content. But there is almost always one thing I find myself looking at before any of the above conversations even begin: <b>the design</b>.</p> <p>You need to make sure your site is designed and performs in a way that is suitable for social media.</p> <p>Most social communities are not filled with web novices or beginners. They are filled with internet savvy individuals, who know what a site should look like, and more importantly, which sites are legit and which sites are just spammers trying to look legit. </p> <p>Below are some tips and suggestions that you can apply to your site, to make it social media friendly.</p><ol><li><strong>Be Modern.</strong> It has never been easier to upgrade your site with a modern design. Web design templates are for sale everywhere, sites like <a href="http://99designs.com/">99designs.com</a> offer contests to get designs, and there are a ton of templates and designs that you can use for free.<br /><br />Your website is your store or place of business online. Just like in the real world, no one wants to step into a messy, old, dirty, and broken down office when considering whether to do business with you and your company. </li><li><strong>Be Hospitable. </strong>Make it easy for people to see your content and read it without interruption.<br /><br />Don’t force people to view more than one page in order to finish your article and avoid any sort of pop-ups or distractions.</li><li><strong>Downplay ads. </strong>There is a time and a place for having advertisements on a web page and that time is almost never during a social media campaign.<br /><br /><br /> A social media campaign normally lasts up to 24 hours. During that time, you are likely to see around 100 to 300 unique visits to your site. Doesn’t seem like much compared to the 10,000 to 100,000 thousand you will get once your campaign is successful, does it? So why potentially risk having someone associate your site as spam, resulting in them casting a negative vote on your submission?<br /><br />Leave ads off your site until your social media campaign has succeeded or failed. This way you take no risk at someone associating your site or content with a marketing ploy to make money.<br /><br />If you must leave ads on your site, limit them or position them in a way that does not interfere with the content and annoy a potential voter.</li><li><strong>Give Visitors a Button to Push.</strong> It is important to include social media buttons so that your visitors are able to help vote for your content. Social Media is about getting votes so make sure your regular readers have an opportunity to vote on your content. </li><li><strong>Serve Visitors Quickly. </strong>Always make sure your page loads the content as quickly as possible. Try coding your site in a way that loads any components that could potentially delay the content from being rendered. You can use CSS or other popular coding options to accomplish this.<br /><br />Social media users have hundreds of sites and articles they want to read each day. They don’t have the time and won’t sit around long waiting for your content to load. They might even get frustrated enough to vote negatively on your submission, so make sure your content loads quickly.</li></ol><a href="http://searchengineland.com/080528-183909.php"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /><ol><br /></ol><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5454466164262348032?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-85482938406654664952008-05-27T23:57:00.000-07:002008-05-28T00:24:29.099-07:00by: Ann Smarty<br /><br /><p>I for one do backlink research almost daily. Why is that so essential in SEO to know how to properly analyze backlinks?</p> <ul><li><strong>It educates. </strong>The established sites in your niche set an example to follow and give you an idea of how link building is done.</li><li><strong>It inspires.</strong> The more you know about pages linking to your <a href="http://www.searchenginejournal.com/make-the-most-of-seo-competitive-research-evaluating-the-competiton/6386/" target="_blank">competitor</a>, the more ideas you get for link building for your own website. That shouldn’t be <em>copying</em> the competitor’s strategies - but this analysis gives you an idea in which direction to move forward.</li><li><strong>It keeps you up-to-date</strong>. Who’s my friend? (Learn who your partners are and do them a favor in return.) Where am I discussed? (Reputation management: participate in threads discussing you site.) And plenty of more important questions the analysis will be able to answer.</li></ul><a href="http://www.searchenginejournal.com/advanced-link-operator-to-explore-your-competitors-backlinks/6966/"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8548293840665466495?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-42619094752697529432008-05-26T20:44:00.000-07:002008-05-26T21:03:41.483-07:00It used to be that all you had to do to get noticed and drive potential clients to your door was to advertise in the local newspaper, community magazine or on a city billboard. Year after year, you would place what was often a costly print ad, and then wait for new clients to call or come knocking on your door - assuming, of course, the ad was actually viewed or found by potential clients in the first place. <p>Today, the Internet has changed everything.</p> <p>That’s because today the Internet is the medium of choice for consumers seeking out products and services they can buy in their local, geographic region. And let’s face it, as a local real estate professional, you service certain areas and neighborhoods and want to attract most of your new clients from that region. One of the best ways to do this is through “local search,” which allows you to target potential clients in a desired area or region.</p> <p>For clients searching online for a real estate professional who is an expert in a particular area, they get highly relevant search results - specific to their search inquiry - and not a lot of irrelevant listings from outside that area. According to global Internet information provider, comScore, Inc., 47 percent of local searchers contacted or visited a local merchant as a result of their online search.</p> <p><strong>Connecting with Potential Clients</strong></p> <p>Although real estate is among the top 5 topics consumers search for on the Internet every single day, the trick to connecting with these potential clients involves a successful online marketing strategy that helps improve your chances of being found online. Using local search, you can target your message using the right keywords and search phrases to pull potential clients to your website. With local search, it’s also about relevancy - that is - delivering highly relevant search results to the client. In other words, local search can deliver consumers who are looking right now to purchase or rent in a particular area directly to your website.</p><p>For the Local Search provider, facilitating local search involves providing efficient search algorithms and solid local web indexing technologies that can help “connect” the searching customer to the right company that can meet that customer’s needs. <strong>Here’s how it all breaks down:</strong></p> <p><strong>1) </strong>Determine who your target client is and what type of property they are looking for.</p> <p><strong>2)</strong> Determine the key words these potential clients use when trying to find a real estate professional in their area. Add these keywords to your website and make them part of your core marketing blueprint.</p><p style="font-weight: bold; font-style: italic;"><a href="http://rismedia.com/wp/2008-05-26/driving-new-clients-to-your-door-using-local-search-marketing/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4261909475269752943?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-53147418194280083852008-05-23T00:24:00.000-07:002008-05-23T00:26:37.284-07:00Buzz Technologies, Inc. (<exchange name="PINKSHEETS">PINKSHEETS</exchange>: <a href="http://www.marketwire.com/mw/stock.jsp?Ticker=BZTG">BZTG</a>) (<a href="http://www.12buzz.com/">www.12buzz.com</a>) is pleased to announce that the company has successfully launched Web, News and Video search linked to Buzz Marketing ad network in China and Thailand. <p> Web Site Traffic Rankings from Alexa have gone from 90,000 to now 7,700 (<a href="http://www.alexa.com/">www.alexa.com</a>), making Buzz one of the world's most popular web sites only 1 month after the official launch. Traffic has increased most dramatically in Thailand and China; in Thailand, Buzz is now one of the top 500 web sites, and in China, it has rocketed from 200,000 to 15,000 in a few weeks. </p><p> Traffic is coming most noticeably to Search and Buzz Marketing; Buzz has their sights firmly set on becoming Thailand's number 1 online ad supplier this year. Google predicted Thailand would see an explosion of spending on online and search-related advertising that would be worth an estimated $250 million (7.88 billion baht), according to Google's regional managing director for Australia, NZ, Korea and Southeast Asia, Richard Kimber. </p><p> Buzz also expects to be in the top 3 across Asia within the next 3 months competing directly with Yahoo, Google, MSN and Baidu. Buzz has seen a rapid uptake and use of the English Beta of the Buzz Search Engine. The Search Engine offers Keyword enabled 120 x 60 banner ads as well as relevant Text ads in the search results. </p><p> Online Ads and Search ads are available for Buzz Advertisers on the Bangkok Post (<a href="http://www.bangkokpost.com/">www.bangkokpost.com</a>) and many Thai sites, as well as being on 1000s of PCs in internet cafes in Thailand and over 20,000 in China and growing daily.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.marketwire.com/mw/release.do?id=860127">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5314741819428008385?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com1tag:blogger.com,1999:blog-8008895276605084303.post-48688085931264834472008-05-22T00:52:00.001-07:002008-05-22T00:56:31.436-07:00<h1 style="background: rgb(255, 255, 255) none repeat scroll 0% 50%; -moz-background-clip: -moz-initial; -moz-background-origin: -moz-initial; -moz-background-inline-policy: -moz-initial; letter-spacing: 0pt; line-height: 24px; text-transform: none; padding-left: 0pt;"><span style="font-size:100%;">Microsoft Spends To Undermine Google's Pay-Per-Click Gold Mine</span></h1><span id="articleBody"><p>Google executives reportedly met in the U.K. this week to discuss how to respond if Microsoft decided to revive its bid for Yahoo. Had they known that Microsoft on Wednesday would start offering <span id="articleBody"> cash rebates to searchers</span> who buy products found using Microsoft's Live Search, they'd have been able to discuss a more pressing threat than the possible purchase of Yahoo.<br /></p> <p>Last year, Microsoft bough Jellyfish.com, a company that made its name by sharing the wealth of Internet advertising. Jellyfish.com was able to offer those using its e-commerce search engine very competitive prices because it gave half of the ad dollars paid by its e-commerce partners back to online customers. </p> <p>This is a form of cost-per-action advertising -- the advertiser pays for a specific action, such as a sale, rather than for a click. Cost-per-action ads are generally less profitable that cost-per-click ads for search engines like Google and for publishing partners.</p> <p>One reason is that not all advertisers want to buy cost-per-action ads. Another reason is that cost-per-action ads don't pay when an online shopper is just looking, which happens quite a bit.</p> <p>In the model Microsoft has just rolled out, the cashback rebate, set by the merchant, goes directly to the consumer.</p> <p>The fact that Google hasn't said much about its cost-per-action beta test since June 2007 suggests that the testing isn't going all that well. "[Cost-per-action advertising] does not appear to have been eagerly embraced by publishers, in part because the process is cumbersome and not automated as with AdSense," said Internet marketing consultant Mark J. Welch in the Google Groups AdWords Help Forum last November.</p> <p>If cost-per-action ads did generate more revenue that cost-per-click ads, you can be sure Google would have rolled them out years ago.</p> <p>Regardless, now is the time for Google to redouble its effort to make pay-per-action ads work and to come up with incentives to match those offered by Microsoft. If Microsoft's Live Search cashback scheme goes unchallenged, Google risks losing a lot of e-commerce business. After all, as a company selling goods online, why would one pay for clicks, which may or may not lead to a sale, when one could buy guaranteed sales?</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.informationweek.com/blog/main/archives/2008/05/microsoft_spend.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4868808593126483447?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com1tag:blogger.com,1999:blog-8008895276605084303.post-76857110874794733932008-05-22T00:52:00.000-07:002008-05-22T00:53:07.876-07:00<div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7685711087479473393?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-83631848674045208232008-05-21T01:55:00.000-07:002008-05-21T03:12:14.145-07:00<h1><span style="font-size:100%;">Search Engine Optimization - Get Your Brand New Site to the Top of Google in Weeks</span></h1>If you are trying to get a brand new site to the top of Google and Yahoo it is going to take a lot more than just submitting the URL to a few search directories, however here is a simple step by step system that will get you listed within a just few weeks.<br /><br /><strong>First you should select 3-4 keywords</strong> for your new site. These keywords should be long tail keywords which have 3 or more words to the keyword.<br /><br /><strong>Long-Tail keywords</strong> are a lot less competitive than the shorter 1 and 2 word keywords and they are also more specific. This is why you should target these at first to try and get some targeted traffic from these keywords. Once you have mastered these then you can move onto the shorter keywords. This works for me on all my sites.<br /><br />So for example if my new site was selling dog food it would be better to target long-tail keywords such as "cheap pedigree dog food" and "cheap food for dogs". The reason for this is because you will get ranked higher for these keywords as they are less competitive. Once you start to generate some traffic through these long tail keywords then you can move on to targeting the more competitive keywords such as "dog food".<br /><br /><strong>On page search engine optimization</strong> plays a big part in search engine optimization (SEO) and this is what you should use to boost your rank, target your long-tail keywords and integrate them more efficiently into your web pages.<br /><br /><strong>The title of your page</strong>/site is the first place to start the optimization process. Let’s do an example to make it easier. We have now found our 3-4 keywords for our new site as mentioned above. Your page title should contain ONLY those keywords.<br /><br />Your page title should not look like this:<br />“Welcome to our website”.<br /><br />It should contain all your top 3 or 4 keywords. However a page title such as the one below would still not be good enough:<br />“Cheap pedigree dog food and cheap food for dogs and discount dog food".<br /><br />It contained all our top 3 keywords however it needs to contain ONLY our top 3 keywords. The title below would be a perfect example:<br />“Cheap pedigree dog food | Cheap food for dogs | Discount dog food”<br /><br />Once we have our page title then the next step is to <strong>optimize our headings</strong> on the page.<br />Our heading 1, in the 'H1' tags of our page should contain our most important long tail keyword for example, 'Cheap pedigree dog food'. The heading 1 should be as far to the top left of the page as possible.<br /><br />Our heading 2, in the 'H2' tags of our page should contain our second most important long tail keyword for example, 'Cheap food for dogs'. The heading 2 should be a subheading of heading 1 and should come after heading 1.<br /><br /><a href="http://www.promotionworld.com/se/articles/article/080521searchengineoptimization.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8363184867404520823?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-26178021264246686322008-05-20T03:24:00.000-07:002008-05-20T03:29:30.923-07:00<h1 style="font-weight: bold;"><span style="font-size:100%;"> Google Opens AdSense To Third-Party Ads</span></h1><br /><p> <span class="yshortcuts" id="lw_1211258204_0">Google</span> on Monday said it is now accepting third-party ads on the Google content network in North America. <!-- SpaceID=0 timeout (ads1) --> </p><p> "This will empower advertisers to work with approved third parties to serve and track display ads, including <span class="yshortcuts" id="lw_1211258204_1">rich media ads</span>, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a <a href="http://us.rd.yahoo.com/dailynews/cmp/tc_cmp/storytext/207801120/27553019/SIG=12ifvdvv8/*http://googleblog.blogspot.com/2008/05/opening-our-content-network-to-third.html"><span class="yshortcuts" id="lw_1211258204_2">blog post</span></a>. </p> <p> The change comes because Google now has a process to review third-party ads to make sure they comply with the company's <a href="http://us.rd.yahoo.com/dailynews/cmp/tc_cmp/storytext/207801120/27553019/SIG=12otm5jna/*http://adwords.google.com/support/bin/static.py?page=guidelines.cs&amp;topic=9274&amp;view=all"><span class="yshortcuts" id="lw_1211258204_3">format and content policies</span></a>. </p> <p> For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://news.yahoo.com/s/cmp/20080520/tc_cmp/207801120">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2617802126424668632?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-30115647180033398572008-05-19T04:54:00.000-07:002008-05-19T04:58:07.448-07:00<h1 class="h1"><span style="font-size:100%;">Most Search Engine Optimized (SEO) Press Release Ever: Tips for Building the Perfect SEO Press Release</span></h1><br /><i>Summaries for Search Engine Optimized (SEO) press releases should include keywords early and Search Engine Optimized press releases should repeat their most important keywords.<br /><br /></i>o create the most Searched Engine Optimized press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency, recommends using your most important keywords in the first sentence of the press release.<br /><br /> "In creating the <a href="http://www.webbedmarketing.com/mostsearchengineoptimizedpressreleaseever.html" onclick="linkClick( this.href );" target="_blank" title="most Search Engine Optimized press release ever">most Search Engine Optimized press release ever</a>, we focused on creating a release with our most important keyword phrase-- "most Search Engine Optimized press release ever" into the copy. We also make use of related phrases, like "tips for creating SEO news releases" and "how to write a Search Engine Optimized media release." <p>Balderaz explained that he also included photos of his dogs, chickens and children in the release. "Uploading pictures greatly increases pickups of Search Engine Optimized press releases," added Balderaz. Cute kids and animals are some of the best pictures to include, he said. </p> <p> "In addition to focusing on the content and photos, we released the most Search Engine Optimized press release ever on PRWeb, although we have also used Webwire," he said. He also mentioned ClickPress, 24-7 PressRelease.com, and PRLeap, in case there is anything to the concept of latent semantic association. He mentioned that all of the above online newswires were useful in getting Search Engine Optimized press releases indexed in Google News and Yahoo! News. </p> <p> Search Engine Optimized press releases are things that should be written in the passive voice," Balderaz added. </p> <p> He explained that a well search engine optimized press release must be found by your online influencers, consumers and the media. "No one goes to Google News and searches on 'Webbed Marketing' and not many bloggers have a Google alert set up for the term 'Webbed Marketing.' But influencers, bloggers and the media do search newswires for news on "Search Engine Optimization" and "SEO". Over time, this release will also be indexed in the main search engine indexes. As people search for "Most Search Engine Optimized press release ever", this press release should rank well.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.prweb.com/releases/webbedmarketing/seopressrelease/prweb950144.htm">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3011564718003339857?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-50388389145719552822008-05-16T03:38:00.000-07:002008-05-16T03:41:18.368-07:00<h1 style="font-weight: bold;"><span style="font-size:100%;">Role of Meta Title Tag in SEO</span></h1><br /><span style="font-size:85%;"><strong>Do you want to secure a top ranking in search engine result pages(SERP)?<br /><br /></strong></span><p>I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.</p> <p>Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.</p> <p>In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.</p><p><strong>What is the significance of Meta Title Tag</strong></p> <p>Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.</p> <p>This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.promotionworld.com/se/articles/article/080507roleofmeta.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5038838914571955282?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-53681287703077999512008-05-15T00:11:00.000-07:002008-05-15T00:29:56.496-07:00<span style="font-weight: bold;" class="Article_Title">New Google Widgets Socialize the Web<br /><br /></span><span class="Article_Date"><span class="Article_Date"><span class="txt"><p>Following key data portability announcements from MySpace and Facebook, Google May 12 introduced a service that helps Web site owners add social features for their visitors without having to do any programming.</p> <p>Google Friend Connect lets site operators add a snippet of code to their Web sites to add user registration, invitations, member galleries, message posting and reviews, features that are increasingly becoming the norm rather than the exception online.</p><p><span class="Article_Date"><span class="Article_Date"><span class="txt"><p>The news comes as industry experts claim that socialization tools will drive more traffic to Web sites, keeping visitors to consumer sites engaged and sticking to the site longer than they would normally. Increased user stickiness boosts the probability that those users will click on ads, adding more pennies to the piggy bank for Google, Yahoo, Microsoft or whoever a site's chosen ad partner is. </p> <p>Sites leveraging Friend Connect will let users see who is online and invite them. Moreover—and here is Google's data portability entrée—site owners will be able to use secure APIs to create a bridge between their sites and other social networks, including Facebook, Google Talk, hi5, orkut and Plaxo.</p> <p>Google provided an example of how this works in statement. Independent musician Ingrid Michaelson has added music features from iLike with Google Friend Connect to run the iLike OpenSocial application on her official Web site.</p> <p>Michaelson fans who visit her site will be able to see comments by friends from their social networks, add music to their profiles, or even see who is attending concerts, ostensibly making her Web site a mini walled garden for creating communities of Michaelson fans.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.eweek.com/c/a/Messaging-and-Collaboration/New-Google-Widgets-Socialize-The-Web/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></span></span></span></p></span></span></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5368128770307799951?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-74956427312177285292008-05-14T06:51:00.000-07:002008-05-14T06:55:38.121-07:00<h1><span style="font-size:100%;">Top Online Marketing Techniques</span></h1><br /><p>I've been involved with Internet marketing for over ten years and have seen <span class="kLink" style="text-decoration: underline ! important; position: static;"><span style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;color:blue;" ><span class="kLink" style="border-bottom: 1px solid blue; color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static; padding-bottom: 1px; background-color: transparent;">marketing </span><span class="kLink" style="border-bottom: 1px solid blue; color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static; padding-bottom: 1px; background-color: transparent;">techniques</span></span></span> come and go. Some are still around and some are new and innovative. Below you will find what I believe to be the best and most effective online marketing techniques.</p> <p><strong>Article Marketing</strong> - Article marketing was and is one of the most powerful online <span class="kLink" style="text-decoration: underline ! important; position: static;"><span style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;color:blue;" ><span class="kLink" style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;">marketing </span><span class="kLink" style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;">methods</span></span></span> available. Not only does it do wonders for you and your business, it's also free! Article <span class="kLink" style="text-decoration: underline ! important; position: static;"><span style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;color:blue;" ><span class="kLink" style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;">marketing</span></span></span> consists of writing helpful, informative, easy-to-understand articles that actually help your readers, instead of trying to sell them something. You then submit your articles to article banks, directories and ezine publishers. When your article runs in a popular ezine, it can make a major difference to your business. Contrary to what you might think, it's not that hard to get started.</p><p>Here are some things to keep in mind:</p> <ul><li> <p>Don't worry about your ability to write. People are looking for help, not big words.</p> </li><li><p>Advertise in your resource box, not your article.</p></li><li> <p>Provide real, helpful information and resources, not hype!</p> </li><li>Write from the heart! Let your personality shine through in your articles. </li></ul><br /><p><strong>Blogging</strong> - Blogging is a newer form of online marketing that became popular in the late 1990's. Blog is short for <span class="kLink" style="text-decoration: underline ! important; position: static;"><span style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;color:blue;" ><span class="kLink" style="border-bottom: 1px solid blue; color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static; padding-bottom: 1px; background-color: transparent;">weblog</span></span></span> and is an online publication in the form of a log or journal. Blogs can increase your customer base, your traffic and your <span class="kLink" style="text-decoration: underline ! important; position: static;"><span style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;color:blue;" ><span class="kLink" style="border-bottom: 1px solid blue; color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static; padding-bottom: 1px; background-color: transparent;">search </span><span class="kLink" style="border-bottom: 1px solid blue; color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static; padding-bottom: 1px; background-color: transparent;">engine </span><span class="kLink" style="border-bottom: 1px solid blue; color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static; padding-bottom: 1px; background-color: transparent;">ranking</span></span></span>, thus increasing your sales.</p> <p>Blogging can be done for free through such sites as:</p> <ul><li><p>blogger.com</p> </li><li> <p>wordpress.com and</p> </li><li>livejournal.com</li></ul>Be sure and update your blog regularly; every day would be best as people like fresh content, ideas and information. <p><strong>Ezine Publishing</strong> - Ezine <span class="kLink" style="text-decoration: underline ! important; position: static;"><span style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;color:blue;" ><span class="kLink" style="color: blue ! important; font-family: Verdana,Arial,Helvetica,sans-serif; font-weight: 400; font-size: 11px; position: static;">publishing</span></span></span> has been around much longer than blogging and is far more effective, in my opinion. Your ezine needs to contain helpful resources and information, not just sales pitches. It's important to develop a relationship with your readers. Let them know they can trust you and rely on you when they need your help.</p> <p>Things to remember when putting together your ezine:</p> <ul><li><p>Keep it clean and easy to read.</p></li><li><p>Limit your advertising and be selective.</p></li><li><p>Always provide quality content and information.</p></li><li> <p>Add your personality into your writing. This helps readers to get a feeling for you as a person.</p> </li><li> <p>Always provide contact information and be accessible.</p> </li><li><p>Be consistent; send your ezine regularly as scheduled.</p></li><li>Be sure and proofread your copy before sending it out.</li></ul><a href="http://www.htmlgoodies.com/beyond/webmaster/article.php/3746671"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /><p> </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7495642731217728529?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-54095186325127989622008-05-12T23:01:00.000-07:002008-05-12T23:09:43.649-07:00<span style="font-weight: bold;font-size:100%;" >Google FriendConnect enters social web fray with FaceBook’s Connect and Data Availability by Myspace<br /><br /></span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://media3.washingtonpost.com/wp-dyn/content/photo/2008/05/12/PH2008051201415.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 280px; height: 217px;" src="http://media3.washingtonpost.com/wp-dyn/content/photo/2008/05/12/PH2008051201415.jpg" alt="" border="0" /></a><br />Not one to be left out of a good thing, Google has been developing its own version of the social web over the last few months. One part data portability and one part DIY social network API, Google’s FriendConnect should go live after their big Campfire One meeting at the Google complex in Silicon Valley. <p>Google unveiled a limited edition preview a few hours before the meeting, creating the typical buzz that comes from Google API announcements. One question people are asking is whether it is a direct response to the recent data portability release from MySpace called Data Availability or the recent open web release from FaceBook, FaceBook Connect.</p> <p>Since Google was one of the first to sign on to the Data Portability movement, and has been actively working on Open Social for months, the answer to that question is obvious: no. Add in the fact that applications take months to develop and it is reinforced that this is Google’s answer to a growing social media movement, separate from the trends of other sites.</p> <p>What FriendConnect is supposed to do for the web is make the vast percentage of it that isn’t social into a social network you port with you using technology found in OpenID, OAuth and Open Social. If Google succeeds in making the first successful, DIY, completely portable social network, we could be done with the heinous assault of the glitter graphics of MySpace forever by being able to interact with those friends on other sites.</p><p style="font-weight: bold; font-style: italic;"><a href="http://tech.blorge.com/Structure:%20/2008/05/12/google-friendconnect-enters-social-web-fray-with-facebooks-connect-and-data-availability-by-myspace/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><p style="font-weight: bold;" class="MsoNormal"></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5409518632512798962?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-17401476493553559832008-05-12T21:13:00.000-07:002008-05-12T21:32:43.713-07:00<span style="font-weight: bold;font-size:100%;" >Google brings Friend Connect to the masses</span><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i.i.com.com/cnwk.1d/i/bto/20080511/FC2_540x368.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 484px; height: 383px;" src="http://i.i.com.com/cnwk.1d/i/bto/20080511/FC2_540x368.jpg" alt="" border="0" /></a><p>As expected, Google has unveiled a preview of Friend Connect, a way to add social features to a Web site without programming. </p> <p>David Glazer, director of engineering at Google, described Friend Connect, whose <span class="external-link">site</span> is inaccessible Monday morning, as plumbing for the rest of the Web. </p><p> "The Web is getting better by getting more social. We've baked social features into the infrastructure of the Web, and it is not tied to any particular site," Glazer said. "Users can interact with any of their friends anywhere they go on Web, and with any app."</p> <p> I asked Glazer if Friend Connect is a response to <span style="text-decoration: underline;">Facebook connect</span> and MySpace.com's Data Availability. "People will speculate a lot in that direction. We didn't create this code in the three days (since Facebook and MySpace made their announcements)." </p> <p>Unlike Facebook and MySpace, Google lacks a dominant, centralized social-networking hub. Friend Connect works the edges of the Internet, applying an open and distributed approach, and bringing a social dimension to the 99-plus percent of sites that aren't socially enabled.</p><p><br /></p><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://i.i.com.com/cnwk.1d/i/bto/20080511/friendconnect_540x408.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 429px; height: 324px;" src="http://i.i.com.com/cnwk.1d/i/bto/20080511/friendconnect_540x408.jpg" alt="" border="0" /></a><br /><div style="text-align: center;"><span style="font-style: italic;font-size:85%;" >Guacamole is a sample site created by Google for demonstrating Friend Connect features.<br /><br /></span><div style="text-align: left;"><p> "The distributed model has worked well for the Web. That is what the Web does--many points of light loosely coupled and massively distributed, allowing users to connect to pages of information," Glazer told me. "Now it is working to connect people to other people." </p> <p> Friend Connect-compliant sites will be able to view, invite, and interact with newfound friends, or with existing friends, from established social-networking sites, including Facebook, Google Talk, Hi5, Orkut, and Plaxo via secure authorization application-programming interfaces. </p> <p>Currently only a few sample sites, including Google's Guacamole site, are available to end users. "We are looking to get feedback from Web site owners about what kinds of sites and apps they want," Glazer said. <span class="external-link">Ingrid Michaelson</span>, an independent musician, integrates iLike's OpenSocial application with Friend Connect to connect friends without having to leave the site.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.news.com/8301-13953_3-9941411-80.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></div></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1740147649355355983?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-23933194563350071272008-05-12T03:43:00.000-07:002008-05-12T03:46:49.586-07:00<p style="font-weight: bold;" class="MsoNormal">How Branding Will Replace SEO</p><br />After yesterday’s firestorm, I feel the need to clarify a few things and then explain what I mean by branding. <p>1) Was I linkbaiting? No. Telling the truth as I see it even when it is unpopular is not necessarily linkbaiting. I do have a small gift for provocative titles though.</p> <p>2) Do I really believe what I said? Yes, every word. Some people seem to find it stunning that I would actually believe what I wrote. Trust me when I say I do believe it.</p> <p>3) Do I know what I am talking about? You can be the judge of that. I have been pretty successful selling online for ten years though.</p> <p>4) Can a small company actually brand themselves? Yes, and if you keep reading, I will tell you how.</p> <p>If you are a store that sells other brands and are currently depending on SEO, you are probably in deep trouble. I don’t care how spider-friendly and organized your site is or how many metatags you add, articles you write, or inbound links you barter for. Products come and go, and while in the past, you could achieve SEO for new products quickly, those days are almost gone. My guess is that most companies with this business model have seen decreased sales and profits over the past three years.</p> <p>I know this to be true because I have watched what has happened to that part of our business, and I have talked to numerous other companies in the same boat. In the past, watching for other brands to become popular and then capitalizing on their success worked. Today, it still works but not nearly as well, and the trend is getting worse every year.</p> <p>If, on the other hand, you spend time branding your company, or if possible, your actual products, you are going to be immune to this trend. Is it more difficult to do? Yes. Is the initial cashflow as good? Of course not. But if you change your focus from SEO to branding, within a few years, when all the SEO-dependent stores are out of business, you are going to be in much better shape.</p> <p>Three years ago, when I recognized the trend, I made a decision to use the great cashflow we had from SEO-driven business to start building the Vitabase brand. Over the past three years, I have watched the SEO-driven business shrink and our business built on our brand grow exponentially.</p> <p>Branding is normally associated with expensive media campaigns that try to get a brand drilled into the consumers’ heads. That approach is out of reach for most small companies and is not the way we brand either. </p> <p>Here is a 3-step branding process for a small business:</p> <p>1) Develop a USP (unique selling position). I know–this is advice that you have heard before. However, I cannot tell you how difficult it is to have a USP in internet retail–very few internet retailers have one. We have struggled with this issue for years and are constantly refining what our USP is. “Great customer service” and such things are not USPs.<br />2) Improve every part of our business to the point at which customers are loyal and refer others to you. We like to call every way a customer interacts with us a touchpoint. Phone calls, emails, packaging, products, and such are all touchpoints that need to be in a constant state of improvement.<br />3) Incentivize customers to talk about you and your USP. You can call this viral marketing or word of mouth marketing or any number of things. </p><p style="font-weight: bold; font-style: italic;" class="MsoNormal"><a href="http://www.marketingpilgrim.com/2008/05/how-branding-will-replace-seo.html">Read Full News</a></p><p style="font-weight: bold; font-style: italic;" class="MsoNormal"><span style="font-weight: normal;">Resources for</span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-weight: normal;"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span></p><p style="font-weight: bold;" class="MsoNormal"><span style="font-weight: normal;"></span><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2393319456335007127?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-677689005807142692008-05-08T09:53:00.000-07:002008-05-08T09:55:48.642-07:00<h3>Is SEO a dying industry?</h3><br /><p>According to Shoemoney, <span style="font-weight: bold;">SEO has no future.</span> I do not always agree with him, but in this case, he is dead right. Let me pull on my flame retardant suit before I explain why.</p> <p>First, understand that the only reason SEO has ever worked is because search engines were not advanced enough to always show relevant information. I remember when I started selling online. At the time, I had only a few competitors in my industry and it was easy to beat them in the SEO game. It took only a few metatags and such, and within weeks, I was dominant. </p> <p>That went on for years. Back in those days, a monkey could have dominated search engines rankings. We moved from metatags to inbound links with the right anchor text and continued our domination. How easy was it? I basically knew during that period how many inbound links we needed to achieve top three rankings, and the results were uncannily consistent.</p> <p>Eventually, the search engines got smarter, and ended the concept of guaranteed SEO dominance. Some people are still in denial. I still have SEO snake oil salesmen calling me trying to sell me link trading services.</p> <p>Here is why SEO as we know it is going to continue its death spiral. Search engines are too smart and they have a different agenda. They do not want to reward crummy companies that play SEO games–they want to give the top listings to the best companies. And they are quickly gaining access to the information they need to do exactly that. They will use traffic and buying stats to figure out who the top companies are.</p> <p>Take my industry of health supplements. Do you think Google wants to reward the SEO contortions of unknown companies and affiliates with lots of free business? Of course not–they want to send their visitors to the top supplement sites in the industry.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.marketingpilgrim.com/2008/05/is-seo-a-dying-industry.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-67768900580714269?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-59555216978996757612008-05-07T02:27:00.000-07:002008-05-07T02:30:22.747-07:00<h1 class="articleheading"><span style="font-size:100%;">PasswordSafe.com – Is it safe to store passwords online?</span></h1><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.thetechherald.com/media/images/200819/passwordlock.jpg"><img style="margin: 0px auto 10px; display: block; text-align: center; cursor: pointer; width: 320px;" src="http://www.thetechherald.com/media/images/200819/passwordlock.jpg" alt="" border="0" /></a><br /><span name="intelliTxt" id="intelliTxt"><p> The concept is not unique, but the marketing on the site certainly is. Passwordsafe.com offers to secure memos and passwords over a SSL encryption on your desktop or online. The problem is that the security of the service is questionable, and even the marketing team agrees. So if you want to store your ever growing list of passwords, what should you do? </p> <p>“PasswordSafe.com has been your secure personal assistant username / password manager since 1998. All connections are encrypted, all data is stored encrypted and backed up every 4 hours,” the website states.</p> <p>The statement is innocent, and something you would expect to see on a website of this nature, but the aspect of the site that stands out is the non-SSL login area on the main page. In fact trying https://www.passwordsafe.com on the browser forwards you to the non secured portal. Reading the source code for the form, you can see direction to https://www.passwordsafe.com/secure. Some testing with Wireshark confirmed that you are encrypted the moment you submit the form, no clear text was located in any of the capture tests.</p> <p>Can you trust this site? “As we mentioned, pretty much every function is automated, no-one here ever sees your information as it's all taken care of by the programs and encrypted into the database. Again, we'll remind you, we do not recommend you store sensitive information at PasswordSafe. In house, we've used this service for many sites, banner programs, affiliate programs, free email services and much more,” the PasswordSafe FAQ reads.</p> <p>Therefore, if you want to store non-essential passwords, can you use this service? Sure. However, you are left with a need to store essential passwords; this means two options of storage right? So how can you store both online?</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.thetechherald.com/article.php/200819/902/PasswordSafe-com-%E2%80%93-Is-it-safe-to-store-passwords-online">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5955521697899675761?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-79876693117361460172008-05-05T12:55:00.000-07:002008-05-05T13:02:47.606-07:00<h1><span style="font-size:100%;">The Rules of Reciprocal Linking</span></h1>In most SEO-related articles, one finds a mention of reciprocal linking. The concept itself is simple: Site A adds a link to Site B, Site B adds a link to Site A. Both sites are noticed by Google, and proceed to benefit from the so-called "reciprocal" link. It's not quite that simple though -- there are a couple of rules that one should know before constructing an SEO strategy around reciprocal links.<br /><br />First, you need to set a goal. It's not realistic to shoot for twenty links a day: unless you're a really good salesman (or you're bribing your link partners), that's just not gonna happen. Instead, you should set a goal that you can comfortably meet. For new sites, this might be as little as one reciprocal link per week; for more established sites, a couple links per week might be possible. Once you've set a goal, stick to it! E-mail other webmasters and ask for link exchanges, look on related boards for link partners, etc. It's not hard to get links, but you've got to actually try in order to do so.<br /><br />Choose your link partners wisely. Link only to sites that are relevant to your target topics. Reciprocal links have little to no SEO value unless they're between two sites with related content. Google (and others) are pretty lenient about this (I've gotten PageRank value from sites that only shared a couple keywords), but it's best to link with the most relevant sites possible.<br /><br />Don't submit your link to "free-for-alls", or poorly-categorized directories. Since about 2002, Google's been smart about link-farms; any page with more than a couple dozen links on it will carry little to no SEO value, and may even hurt the scores of pages linked from it. In order to avoid this problem, don't submit your site to free-for-all directories, or directories with more than a few links per page (i.e. poorly-categorized ones.) If you must submit to directories, be sure to submit your site to the most refined sub-category you can. Doing so will yield more refined traffic and will give your link more SEO power.<br /><br /><a href="http://www.informativepost.com/2008/05/05/The-Rules-of-Reciprocal-Linking-693.htm"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span><br /></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7987669311736146017?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-59353506347658531262008-05-03T07:03:00.000-07:002008-05-03T07:05:18.140-07:00<strong><span class="tz">Online Advertising in Rapid City<br /></span></strong><span class="xsz"><strong><br />Take the Budget Challenge</strong></span><p> </p><p> </p><div style="margin: 0in 0in 0pt;"><span style="font-size:85%;">Online advertising in Rapid City has many faces. So how do you pick which method, which firm, who's brother-in-law to assist you? How do you decide how much to spend? What rate of return can you calculate?<br /><br />If you have already built a website, chances are, you might have learned that just because you built it, doesn't mean 'they will come'. You also need to plan a method to drive traffic to your site. Once you get the people to the site, you then need an attactive website to keep them there.</span></div> <div style="margin: 0in 0in 0pt;"><span style="font-size:85%;"> </span></div> <div style="margin: 0in 0in 0pt;"><span style="font-size:85%;">How old is your internet site? Websites have a shelf life of about 30 months or less. After that, most are in need of remodel or a tear-down to accommodate new technologies. Like a house, a site can either be remodeled or completely rebuilt from the ground up. It all depends on how outdated your current site has become, how skillfully it was built in the first place, and how well it has been maintained over time.</span></div> <div style="margin: 0in 0in 0pt;"><span style="font-size:85%;"> </span></div> <div style="margin: 0in 0in 0pt;"><strong><span style="font-size:85%;">Website Goals</span></strong></div> <div style="margin: 0in 0in 0pt;"><span style="font-size:85%;">With all the web designers vying for your business, free hosting offers, search engine optimization offers, and other online advertising bling, how do you begin determining where to start and how much to budget? You can begin finding these answers by doing an economic impact estimate, to determine your goals for the Web site.<br /><br /><a href="http://blackhillsportal.com/npps/story.cfm?id=2602"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span></div><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-5935350634765853126?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-68531001783939154052008-05-01T15:33:00.000-07:002008-05-01T15:36:05.312-07:00<h1><span style="font-size:100%;"> Is it worth submitting your site to web directories?</span></h1><br /><p> <b>Submitting your site to free web directories is often a key recommendation for link building efforts, but can be very time-consuming.</b> </p><p>So is it worth the effort or is it better to pay for 'higher quality' links from sites like Yahoo Directory? </p><p> <i>We asked a number of SEO experts for their opinions...</i></p><p> <b>What is the SEO value of submitting your blog / website to free directories?</b> </p><p> <i> <b>Usman Patel, SEO Manager at <a href="http://www.thesearchworks.com/" target="_self">The Search Works</a>:</b> </i>A listing in a free web directory increases the number of links to your site, and therefore improves your link popularity; an important factor in SEO. </p><p>Submitting to a directory also means a permanent text link to your website with specific anchor text, which, if you can define, can help your search engine visibility. </p><p>Search engines will find your website through these links so that your site is indexed more often. </p><p>Another SEO benefit of web directories is that they can be an ideal place to find potential link partners. </p><p>For example, the Yahoo! Web Directory has a detailed directory listing categories and sub-categories that allow you to quickly find websites that are related to your site/industry.</p><p align="center">-----------------------------------</p><p> <i> <b>Nilhan Jayasinghe, VP of Natural Search at <a href="http://www.icrossing.co.uk/" target="_self">iCrossing</a></b> <b>:</b> </i>In the past, human-edited directories have been an important element of SEO, as search engines viewed them as an important indicator of quality content. </p><p>However, this situation changed as directories became popular on all types of websites, driving down the quality and making it increasingly difficult to distinguish between the higher quality human-edited directories and less trustworthy listings.<br /><br />Today, the value and benefit of a high-quality directory has changed. A brand mention in a key directory is unlikely to rank on its own, but it can help to drive specific search terms and provide longevity.<br /><br />Furthermore, the importance of directories should not be underestimated for the user, helping to locate useful information and answer specific queries.</p><p align="center">-----------------------------------</p><p> <i> <b>Andrew Girdwood, Head of Search, <a href="http://www.bigmouthmedia.com/" target="_self">bigmouthmedia</a>:</b> </i>It is often worth submitting your blog or website to a directory that has a barrier to entry. That barrier may be a payment, or it may be strict editorial guidelines. </p><p>We've seen the Google engineer Matt Cutts echo this sentiment on his blog. A very valid SEO technique is to recognise those directories which are currently free to submit which show both the promise and potential to grow, and which will become harder to submit to. </p><p>It is also possible to harm your SEO rankings by submitting to too many poor quality web directories. Annoyingly, some directories also sell links via known text link brokers and lose significance in search engines as a result. </p><p>Bigmouthmedia spends a significant amount of time evaluating web directories, rating the appropriateness and if/when a client URL should be submitted. </p><p align="center">-----------------------------------</p><p align="left"> <b>Are the paid directories, such as the Yahoo Directory, worth the expense?</b> </p><p> <i> <b>UP:</b> </i>A listing in a paid directory has many benefits. As well as delivering traffic to your site, you gain a link from a quality paid directory with some authority, which benefits you. In some cases when you pay for a listing you will get the benefit of the link located at the top of the page, drawing the web user’s attention and thus increasing traffic/sales to your site.</p><p>The Yahoo! Directory is, for most businesses, certainly worth the expense because a review of your site is included (which, if you submit for free, is not guaranteed). </p><p>These reviews help the directory to ensure that the sites it includes are of good quality, and you benefit from the authority and trust that the directory has already gained from the search engines.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.e-consultancy.com/news-blog/365540/is-it-worth-submitting-your-site-to-web-directories.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><p> </p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-6853100178393915405?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-89817309293368852412008-04-29T19:20:00.000-07:002008-04-29T19:22:52.911-07:00<span style="font-weight: bold;" class="cmsttnews">eDrugstore.MD Announces Incredible New SEO Software<br /><br /></span>eDrugstore.MD is one of the leading online pharmacies in the world. It offers customers safe and secure online pharmacy transactions, with over half a million orders filled since 2002. From its inception until 2006, eDrugstore.MD was the market leader for online pharmacies.<br /><br />eDrugstore.MD has just developed new software that may just return it to the top of the online pharmacies market. This special software automates the development of websites based on keywords. It generates content-based text based on the number of searches of those keywords and the number of pages competing for the keywords. This software aims to have a major impact the search engine organization (SEO) strategies of online pharmacies as well as other online industries. SEO makes the content of any web page more relevant and attractive, but it also ensures that sure more search engines index your page, which results in more viewers to your page. Word of this software has leaked to the gaming industry, which is anxiously trying to acquire it because it does pledge such great SEO results.<br /><br /><a href="http://www.prminds.com/pressrelease.php?id=5924"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8981730929336885241?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-77323032592102558142008-04-28T20:07:00.000-07:002008-04-28T20:12:04.051-07:00<h1 class="headline"><span style="font-size:100%;">Business briefing, April 29</span></h1><br /><span style="font-size:85%;"><strong>American becomes latest carrier to tack on baggage surcharge<br /></strong></span><br />American Airlines on Monday became the latest carrier to announce that it would require passengers to pack light, or pay up. <p>The nation's biggest airline said it will charge passengers $25 for checking a second bag to help offset rising fuel costs. </p> <p>This year, American, United Airlines, the nation's No. 2 carrier, Continental Airlines, Northwest Airlines, Alaska Airlines and JetBlue Airways have all announced charges for something that has been free since commercial airlines began flying.</p><p><span style="font-size:85%;"><strong>KERKORIAN MAKES FORD OFFER</strong></span></p><p><strong></strong>Billionaire Kirk Kerkorian made yet another foray into the troubled automotive industry on Monday with an offer to expand his stake in Ford Motor Co. to 5.6 percent. </p><p>Kerkorian's investment company, Tracinda Corp., said in a news release that it sees signs the automaker's turnaround plan is working, and it plans to offer $8.50 per share in cash for up to 20 million additional shares.</p> <p>* Ford reached a tentative three-year labor agreement with the Canadian Auto Workers more than four months early that would keep wages the same and give an Ontario plant an extra year, the union said. </p> <p>The tentative three-year accord, which faces a ratification vote by CAW members at the automaker, also calls for workers to give up one week of vacation and doesn't allow Ford to reduce pay for new hires, the Toronto-based union said.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.rockymountainnews.com/news/2008/apr/28/business-briefing-april-29/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.rockymountainnews.com/news/2008/apr/28/business-briefing-april-29/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7732303259210255814?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-84804008265198175422008-04-27T19:02:00.000-07:002008-04-27T19:06:15.799-07:00<p style="font-weight: bold;" class="MsoNormal"><span style="font-size:100%;">Web 2.0, RIAs &amp; SOA - Exclusive Q&amp;A with Gordon Van Huizen</span></p><span style="font-size:85%;"><span style="font-weight: bold;"><br />Web 2.0 and RIAs Will Drive the Growth of SOA Middleware Says VP of Products, Progress Software<br /><br /></span></span><span style="font-style: italic;">"When we speak of enterprise mash-ups, composite applications and software as a service (SaaS), it’s easy to forget that you actually need infrastructure behind the user experience to make it happen," says Gordon Van Huizen (pictured) in this exclusive Q&amp;A with SYS-CON Media's </span><span style="font-style: italic;"><em><strong>SOAWorld Magazine</strong></em></span><span style="font-style: italic;">. SOA middleware is among the fastest growing segments of the software industry, Van Huizen notes, adding: "I believe that the increased interest in Web 2.0 and Rich Internet Applications will drive the growth of middleware faster than EAI did."<br /><br /></span><b><em>OAWorld Magazine:</em> What are the current most intractable barriers to SOA adoption, in your view – are they technical, or related to the nature of the industry?</b><div> </div><div><span style="font-weight: bold;">Gordon Van Huizen:</span> The largest barrier to successful SOA adoption that we see has to do with internal staff training and time. SOA is not simply another development technique—it requires a more holistic organizational approach in order to be successful. This translates into additional need for skills development, clearly defined goals and objectives, as well as managerial understanding and buy-in.<br /><br /><b><div style="color: rgb(153, 51, 0);"><b><em>SOAWorld Magazine:</em></b> Will enterprise IT infrastructures ever be homogenized? Do they <u>need</u> to be?</div></b><div> </div><div><span style="font-weight: bold;">Van Huizen: </span>There’s a significant distinction to be drawn between homogenization and normalization. IT infrastructure clearly needs to be normalized. Customers—whether internal or external—need be able to see and interact with IT infrastructure in a unified way, even though it may in fact be highly heterogeneous. For example, they need to be able to make a single request and have it take action across a number of otherwise diverse systems. And they need to be able to govern across the infrastructure as if it was a unified whole.<br /><br />We see our clients today adopting enterprise service bus (ESB) and SOA management technologies to normalize their interactions with backend systems, as well as manage and govern them in a unified way. So homogenization itself doesn’t need to occur in order to obtain the benefits of unification. This is largely what SOA is about.<br /><br /><a href="http://silverlight.sys-con.com/read/541387.htm"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></div></div><p style="font-weight: bold;" class="MsoNormal"><span style="font-size:85%;"><br /></span></p><br /><p style="font-weight: bold;" class="MsoNormal"><br /></p><p style="font-weight: bold;" class="MsoNormal"><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8480400826519817542?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-71540984946681300292008-04-26T11:07:00.000-07:002008-04-26T11:12:24.440-07:00<h1><span style="font-size: 12pt;">Hostile bid for Yahoo could chan</span><span style="font-size: 12pt;">ge future of the web</span></h1><br />The future of the web may lie in whether Microsoft Corp.'s bid to acquire Yahoo Inc. turns hostile, which could happen as soon as this weekend. <p>For the average internet user, at stake is how the web will evolve over the next few years. In an initiative called "momentous" by industry observers, Yahoo fully embraced the Web 2.0 movement Thursday by throwing open all of its platforms to outside developers. The company is, </p><h1><a onblur="try {parent.deselectBloggerImageGracefully();} catch(e) {}" href="http://www.cbc.ca/gfx/images/news/photos/2008/04/24/yahooms-cp-4694305.jpg"><img style="margin: 0pt 10px 10px 0pt; float: left; cursor: pointer; width: 320px;" src="http://www.cbc.ca/gfx/images/news/photos/2008/04/24/yahooms-cp-4694305.jpg" alt="" border="0" /></a></h1> <p>in effect, going to let the public shape its various offerings, including e-mail, instant messaging and other online services.</p> <p>"It's been a long time since I've been able to bring Yahoo together with the word 'exciting,'" said Karsten Weide, an analyst for research firm IDC in California. "This might be a sea change for the internet. It could be the end of the web as we know it."</p> <p>The strategy essentially emulates Facebook's recipe for success. The social-networking site has enjoyed explosive growth by allowing the public to design new applications for it, which has drawn a constant stream of new users, traffic and advertising. The difference with Yahoo, however, is that it operates on a much bigger scale and is more important to the overall web than Facebook, Weide said.</p> <h2>Profound effects on the web</h2> <p>Yahoo itself touted the move as a major shift in philosophy that could have profound effects on the web as a whole.</p> <p>"It is rewiring Yahoo from the inside out, across all of our properties, to fundamentally open up those web services and provide a consistent development model, a consistent deployment and consumer experience as well," said Ari Balogh, the company's chief technology officer, during a keynote at the Web 2.0 Expo in San Francisco on Thursday.</p> <p>Yahoo's move may be too little, too late, however. Executives of the Sunnyvale, Calif.-based company have so far rebuked Microsoft's offer, currently valued at $44.6-billion U.S., prompting that company to signal that its bid may turn hostile. Redmond, Wash.-based Microsoft has indicated it may try to oust Yahoo's board and appeal directly to the company's shareholders as early as this weekend.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.cbc.ca/technology/story/2008/04/24/tech-yahoo.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7154098494668130029?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-42927299053164851852008-04-24T03:40:00.000-07:002008-04-24T03:43:23.314-07:00<h1 style="font-weight: bold;" id="ctl00_ctl00_cphAllPageContent_cphMainContent_ucArticleView_articleTitle" class="articleTitle"><span style="font-size:100%;">Microsoft unveils on-demand CRM</span></h1><br /><p>Microsoft launched its first on-demand enterprise application on Tuesday — just days behind the announcement of a Salesforce/Google partnership and the release of Zoho's own enterprise-level SaaS.</p> <p>Dynamics CRM Online offers full marketing, sales and service capabilities on an Internet-based model. Desktop tools can also be integrated into the system. </p> <p>“CRM is a big program within Microsoft,” Brad Wilson, general manager of Microsoft Dynamics CRM, said of the launch. “We're investing more than a billion dollars a year to build out data centers for on-demand delivery of applications. We have a very fast-growing CRM business and a very big focus in on delivering applications over the Internet, so it's a natural thing for us to come out with product of this type.”</p> <p>A combination of digital and other forms of marketing will be deployed to generate demand for Dynamics CRM Online; Wilson said Microsoft tends to use a lot of direct marketing, including e-mail, direct mail and direct response vehicles, created internally and with agencies. The on-demand service will initially be marketed to small and midsize businesses and departments within larger organizations, but no one particular industry will be targeted.</p> <p>In a competitive move, Microsoft has priced Dynamics CRM Online at $59 per user per month for its Professional Edition Plus — slightly less than Salesforce's $65 full-featured application.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.dmnews.com/Microsoft-unveils-on-demand-CRM/article/109342/">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4292729905316485185?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-24037271851122338272008-04-22T04:49:00.000-07:002008-04-22T04:52:00.134-07:00<strong style="font-weight: bold;"><span style="font-size: 12pt; line-height: 115%; font-family: &quot;Calibri&quot;,&quot;sans-serif&quot;; font-weight: normal;"><span style="font-family: times new roman; font-weight: bold;">40 British companies understand more about internet marketing after I-COM’s first free seminar</span><br /><br /></span></strong>Whilst many British companies remain in the dark about Internet Marketing and particularly about Search Engine Marketing, 40 representatives from companies in the Manchester area understand more about Internet Marketing today than they did yesterday; thanks to the first free Internet Marketing seminar held by I-COM.<br /><br />Comments on the seminar from the attendees included “very inspirational, very informative”, “very useful and for once it was all delivered in layman’s terms” and “inspiring, knowledgeable and passionate people”.<br /><br />The seminar attracted delegates from large and small companies in market sectors as diverse as corporate finance, recruitment, online games and e-commerce retailers. Delegates gave very positive feedback on what they had learned at the free half-day seminar.<br /><br />A representative of commercial property company Bruntwood gave this feedback “Well done on a great session, very informative, very helpful and delivered by knowledgeable and passionate people”.<br /><br />Another delegate from networking events company Rejuvenate Online described I-COM’s staff as “very inspirational and knowledgeable speakers”.<br /><br />Using easy to understand layman’s terms throughout the seminar, the training session helped delegates to get a much better understanding of how to develop an effective website, and how to promote their websites through search engine optimisation and pay per click advertising.<br /><br />Expert advice was provided on the best ways to manage Google Pay per Click advertising campaigns, and how to implement crucial Search Engine Optimisation (SEO) criteria into their websites. Also covered were some of the technical issues associated with developing a search engine friendly website, and proven Internet Marketing strategies that help to convert internet surfers into customers.<br /><br /><a href="http://www.e-consultancy.com/news-blog/365482/40-british-companies-understand-more-about-internet-marketing-after-i--com-s-first-free-seminar.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2403727185112233827?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-47113127554905681452008-04-21T00:38:00.000-07:002008-04-21T00:43:42.416-07:00<h1><span style="font-size:100%;"> A Web Shift in the Way Advertisers Seek Clicks</span></h1> <br /><p>Tyler Townsend, a digital media manager who plans online advertising for travel clients at Ypartnership, an agency in Orlando, had $150,000 to spend on behalf of a Caribbean island’s visitors bureau. And this client did not care about branding — it wanted action.</p> <p> So Mr. Townsend, who once might have made a simple buy on a site like Yahoo, created a complex campaign, which ran in March. He bought ads on Budget Travel, and he bought out Lonely Planet’s home page for a week. He used custom ad networks that included travel-themed sites, and another that would put the ads only on high-end sites. </p><p>Last year, Mr. Townsend said, many clients were happy to spend money just to raise awareness. Since January, however, “everyone’s retail-oriented. They want as many clicks for the dollar as possible,” he said. </p><p>So far, the threat of a recession has not slowed the migration of ad dollars to the Internet — as Google’s strong results showed on Thursday, when it reported a 30 percent jump in net income for its first quarter. But as Mr. Townsend’s campaign suggests, the slowing economy might be changing where those ad dollars are being spent. </p><p>Increasingly, marketers are looking to ad networks, which sell display advertising across groups of Web sites. Some networks offer targeted advertising; others, called vertical ad networks, include sites that focus on one subject, like travel or sports.</p><p>Their growth could mean a lower share of advertising for portals like AOL and particularly for Yahoo, which is particularly strong in traditional display advertising. (Yahoo will report its quarterly earnings on Tuesday.)</p><p>In 2007, United States revenue growth slowed at three of the four major portals (Yahoo, AOL and Google) according to an analysis by eMarketer. The fourth is MSN. Any downturn could also be bad news for media sites that attract a lot of display advertising, like CNN.com or nytimes.com, at premium rates.</p><p style="font-weight: bold; font-style: italic;"><a href="http://www.nytimes.com/2008/04/21/business/media/21online.html">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a> <br /></p><span style="font-size: 11pt; line-height: 115%; font-family: &quot;Times New Roman&quot;,&quot;serif&quot;;"><div><script type="'text/javascript'">addthis_url='<data:post.url/>'; addthis_title='<data:post.title/>'; addthis_pub='mywebdesign';</script><script src="'http://s7.addthis.com/js/addthis_widget.php?v="12'" type="'text/javascript'"></script></div></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4711312755490568145?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-29163315123007018882008-04-19T00:59:00.000-07:002008-04-19T01:02:46.463-07:00Richard Mullins, director at Acceleration, looks at how companies can make sure that online marketing technology integration projects deliver on their promise.<!--blurb0--> <p><!--par1--><!--par0--></p> <p><!--par1--> <!--par0--></p> <p><!--par1-->The benefits of integrating online marketing systems seem obvious: better insight into prospect and customer data, more granular segmentation and improved targeting, along with more meaningful measurement and better results.<!--par0--> </p> <p><!--par1--> <!--par0--></p> <p><!--par1-->Integration of online marketing systems also helps put the user back in control of the process, so that campaigns can be quickly and easily adjusted in line with business goals. And for many marketers, the promise of being able to automate and run marketing programs across various communication channels is a compelling one.<!--par0--> </p> <p><!--par1--> <!--par0--></p> <p><!--par1-->Perhaps the most important promise of integration is unleashing the true power of the many technology tools marketers have at their disposal: sophisticated e-mail, ad serving, Web analytics and search marketing platforms. These systems are technically sound, yet often fail to live up to expectations, because users have often not been trained to use them to full effect together with their other business systems and processes.<!--par0--> </p> <p><!--par1--> <!--par0--></p> <p><!--par1-->However, integrating marketing technology systems creates a whole new set of challenges that marketers need to be aware of if they are to avoid disappointment.<!--par0--> </p> <p><!--par1--> <!--par0--></p> <p><!--par1-->The first of these is data overload. Marketers can be overwhelmed by the volume of information available. They may struggle with inconsistent reporting data that brings into question the usefulness of the new system. For example, data from a legacy system might provide the basis for management reports, while the new system provides data that cannot be correlated with the management reports. Which set of data is accurate? Which set can be trusted?<!--par0--> </p> <p><!--par1--> <!--par0--></p> <p><!--par1-->Managing these disparate systems is a key challenge: ways need to be found to understand the delta between the data coming from legacy systems and that of the new technology.<!--par0--> </p> <p><!--par1--> <!--par0--></p> <!--par1-->Equally challenging is driving internal adoption of the new system. The effect of people’s natural resistance to change cannot be underestimated, especially with the teething problems usually associated with a new system.<br /><br /><a href="http://www.computingsa.co.za/article.aspx?id=751580"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-2916331512300701888?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-41617959219215192512008-04-17T04:23:00.000-07:002008-04-17T04:35:35.183-07:00<span id="lbDeck">The argument is over, says one expert: what your current and potential customers don't know can, and will, hurt you.<br /><br /></span><span id="lbArticleDate">May 1, 2008</span> -- <span id="lbContentBody">According to analyst firm IDC, the online advertising segment grew 27% in 2007, and yet when considering if and when to invest in online marketing efforts, many manufacturers go through a litany of excuses. Search engine optimizers like Andy Komack, president of Komarketing Associates, have heard all of the excuses, such as:<br /><br /></span><ul><li><span id="lbContentBody">"We know all of the potential customers in our space and we are in contact with them in some form already."</span></li><li><span id="lbContentBody">"Our Web site serves its purpose as a capabilities overview, and attracting more visitors is not a high priority."</span></li><li><span id="lbContentBody">"We have a limited budget and we are not convinced of the payoff from online marketing."</span></li><li><span id="lbContentBody">"We just have not explored the opportunities, and we have limited technical resources in house."</span></li></ul><a href="http://www.industryweek.com/ReadArticle.aspx?ArticleID=16159&amp;SectionID=2"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-4161795921921519251?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-1689151126306622472008-04-16T00:41:00.000-07:002008-04-16T01:07:37.858-07:00<span class="articleteaser">They range from technology exploits to social engineering attacks, and all can compromise corporate data, reputation and the ability to conduct business effectively.</span><br /> <!-- <br/>--> <span class="content"> There are lots of ways business networks can be compromised, and more are developing all the time.<br /> <br />They range from technology exploits to social engineering attacks, and all can compromise corporate data, reputation and the ability to conduct business effectively.<br /> <br /> Here are 10 such threats and some suggestions on what to do about them. <br /> <br /> 1. Virtual host security<br /> <br />Virtualization can help make more efficient use of hardware, but it also creates new security problems. In particular, it allows different virtual hosts to reside in the same physical machine where the traffic between them is difficult to monitor and screen. The problem is compounded if virtual hosts replicate to other physical machines to meet increased demand for the services they provide. Rules for accessing these machines must accompany them, and this is complex, says Rob Whiteley, an analyst with Forrester Research.<br /> <br />"When you deploy virtualization at scale, it becomes a burden to manage the virtual machines," Whiteley says. Access control is still important in virtual environments, but tools for replicating it are scarce.<br /> <br />This can cause problems in regulated environments such the Payment Card Industry (PCI), which has standards for handling sensitive customer data. PCI standards specify what types of machines are not allowed to talk to each other.<br /> <br />There are three ways to deal with the problem. First, all traffic can be routed out of the physical hardware that contains virtual machines, scanned and then passed back into the hardware to reach another virtual machine. "That is a huge tax on the I/O system," Whiteley says.<br /> <br />Second, businesses can deploy existing software firewalls such as Check Point"'s on each virtual machine, but deploying, licensing and managing them is difficult because they were designed for real-world firewalling, not virtual world firewalling. "It"'s an operational nightmare," Whiteley says.<br /> <br />Third, businesses can turn to purpose-built products that are designed specifically for virtual environments such as those from Altor Networks, Reflex Security and Stonesoft, he says.<br /> <br />Features to look for: whether the products scale well; whether the license structure is affordable; whether policies follow new images of virtual machines.<br /> <br />Another way to address the problem is involving network staff in server virtualization projects. This insures that traditional security measures that would be considered if physical servers were being added for virtual machines.<br /><br /><a href="http://www.misweb.com/magarticle.asp?doc_id=26398&amp;rgid=5&amp;listed_months=0"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></span><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-168915112630662247?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-14733276138381224912008-04-15T08:17:00.000-07:002008-04-15T08:21:22.356-07:00<h1><span style="font-size: 11pt; font-weight: normal;">Offers Marketers Insight to Gain Competitive Advantage in 2008</span></h1> SAN FRANCISCO, CA -- 04/15/08 -- Today, the eMetrics Marketing Optimization Summit announced the results of a survey of web analytics and marketing professionals. Conducted over the course of three weeks in Q1 2008, the informal survey provides unique insights into the tools and online marketing channels that have an impact on business. <p> The goal of the survey was to determine the tools that marketing and analytics professionals currently use, and perhaps more importantly, the marketing channels they are optimizing to meet and surpass business goals. Not surprisingly, the survey results found that the most measured marketing channels are search, 82 percent, email, 79 percent, and online advertising, 78 percent. </p> <p> Nearly 75 percent of survey respondents indicated that they are optimizing conversion rates and landing page effectiveness, while customer satisfaction was the least optimized. This signifies that customer satisfaction is a largely overlooked metric that could offer a significant competitive advantage to those who embrace it. </p> <p> When asked how marketers and analysts are integrating data across online channels, 84 percent of survey respondents indicated they are using one or more of the three manual methods for integrating data, Excel spreadsheets, PowerPoint and Sneaker Net. The 27 percent of survey respondents who are using fully integrated data streams represent the small but growing number of analytics professionals who understand the importance of getting a big-picture view of how online and offline channels work together to achieve business goals.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.earthtimes.org/articles/show/emetrics-marketing-optimization-summit-survey,352297.shtml">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><p><br /></p><br /><br /> <p class="MsoNormal"><o:p> </o:p></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-1473327613838122491?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-78681457966961771112008-04-10T20:56:00.000-07:002008-04-10T20:59:30.651-07:00The best websites on the internet can be judged in terms of the standard of their content, it has been claimed.<br /><br />Sites which represent the best in online marketing are currently being called to compete for the Web Marketing Association's industry awards.<br /><br />Applications are being welcomed from sectors such as technology and law, with the quality of such websites' content a key area for assessment.<br /><br />Within the seven criteria for consideration are copy writing, content, design and ease of use.<br /><br />Meanwhile, interactivity, technology and innovation complete the list of characteristics to be taken into account when determining the winning sites.<br /><br />William Rice, president of the Web Marketing Association, says: "The WebAwards is different from other website award programmes because we're not just a beauty pageant focused on name recognition and design."<br /><br /><a href="http://www.directnews.co.uk/news/online-marketing/news-sharing/copy-and-content-key-quality--$1218192.htm"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-7868145796696177111?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-85278075141180255382008-04-09T22:57:00.000-07:002008-04-09T22:59:24.383-07:00News Corp.'s one-year-old international ad network, .Fox Networks, has acquired a majority stake of utarget, a European ad network that specializes in pop-under online video ads. <p>In announcing the deal, .Fox Networks -- a unit of Fox International Channels -- said the purchase will give extra opportunity for video advertising to News Corp.-owned sites, third-party publishers, and advertisers. Hernan Lopez, president of .Fox Networks and COO of Fox International Channels, wouldn't reveal the terms of the deal other than to say "it's a low-eight figure number." </p><p>Utarget, Lopez said, is a leader in the use of pop-under video for online advertising. "Pop-unders are the most effective online ad format, bar none," he said. "Utarget pioneered the technology of putting a video player on a sub-site. The advantage that brings to a Web site publisher is that it allows them to capitalize on the growth of online video ads without having to invest in online video content." </p><p>Phil Cooper, utarget's founder and CEO, will remain in charge of the company that will now be called utarget.Fox. The new entity will work with the Fox Interactive Media Audience Network to "pursue network advertising relationships with News Corp sites and other third parties, further bolstering News Corporation's efforts in the online advertising space," explained the acquisition announcement.<br /></p><p style="font-weight: bold; font-style: italic;"><a href="http://www.clickz.com/showPage.html?page=3629055">Read Full News</a></p><p style="font-style: italic;">Resources for</p><p><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design Source</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8527807514118025538?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-88004766080231321692008-04-08T18:52:00.001-07:002008-04-08T19:03:05.600-07:00Online advertising spending looks set to overtake spending on television in the UK by the end of 2009, according to a recent report.<br /><br />Web ads became the third-largest market in 2007 from being the smallest in 2003.<p class="textBodyBlack"><span id="byLine"></span>In the UK advertising market, the Internet was the biggest driver of growth, according to a study by the Internet Advertising Bureau (IAB) -- the UK online advertising trade body -- in conjunction with PricewaterhouseCoopers and the World Advertising Research Centre.</p><p class="textBodyBlack">"It doesn't surprise me that online advertising will overtake TV," Frederic Joseph, global CEO of Zed Digital told CNBC.com. "In media consumption, people spend 20 percent of their time on the Internet and although there is a gap between time spent online and advertising spend, it is likely to lessen."</p><p class="textBodyBlack">"To grow 38 percent from 2 billion pounds to 2.8 billion pounds is a very powerful performance," IAB chief executive Guy Phillipson said in the report. "The UK is head and shoulders above all other major world markets."</p><p class="textBodyBlack"><span id="byLine"></span>Internet advertising spending in 2007 outpaced that of national and regional press classified ads as the UK online audience grew to 32.5 million people.</p><p class="textBodyBlack"><span id="byLine"></span>The UK Internet advertising market is accelerating nine times faster than the entire advertising sector, the study found. Comparable spending grew 38 percent from the year before to $5.5 billion and market share gained 3.9 percent from the previous year.</p><p style="font-weight: bold; font-style: italic;" class="textBodyBlack"><a href="http://www.cnbc.com/id/24010104?__source=RSS*tag*&amp;par=RSS">Read Full News</a></p><p style="font-style: italic;" class="textBodyBlack">Resources for</p><p class="textBodyBlack"><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">My Web Design News</span></a><br /></p><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-8800476608023132169?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0tag:blogger.com,1999:blog-8008895276605084303.post-36993499479128933792008-04-07T23:58:00.000-07:002008-04-08T00:06:51.495-07:00<p class="MsoNormal"><span class="t2">Company Adds European Based Nutritional Foods Manufacturer to Customer Roster, Including Application Development for Multiple Integrated Web Sites Featuring Content Management Systems (CMS), Customer Relationship Management (CRM) and Social Networking</span><span style="line-height: 115%;"><o:p></o:p></span></p> NEWPORT BEACH, CA--(MARKET WIRE)--Apr 7, 2008 -- Caneum, Inc. (Other OTC:<a href="http://finance.yahoo.com/q?s=canm.pk">CANM.PK</a> - <a href="http://finance.yahoo.com/q/h?s=canm.pk">News</a>), a global provider of business process and information technology outsourcing services, today announced that it has been awarded a new contract for coding, theming and templating multiple integrated web sites for European based Hero España S.A., a nutritional foods manufacturer. The application development contract includes a single integrated code base featuring Content Management Systems (CMS), Customer Relationship Management (CRM) and Social Networking, in addition to numerous open source technologies.<br /><br /><a href="http://biz.yahoo.com/iw/080407/0384012.html"><span style="font-weight: bold; font-style: italic;">Read Full News</span></a><br /><br /><span style="font-style: italic;">Resources for</span><br /><br /><a href="http://www.mywebdesignsource.com/"><span style="font-weight: bold; font-style: italic;">MyWebDesignSource</span></a><div class="blogger-post-footer"><img width='1' height='1' src='https://blogger.googleusercontent.com/tracker/8008895276605084303-3699349947912893379?l=mywebdesignsource01.blogspot.com' alt='' /></div>My Web Design Sourcehttp://www.blogger.com/profile/01836686852016892151noreply@blogger.com0