China's Internet Users Get The Buzz

Buzz Technologies, Inc. (PINKSHEETS: BZTG) (www.12buzz.com) is pleased to announce that the company has successfully launched Web, News and Video search linked to Buzz Marketing ad network in China and Thailand.

Web Site Traffic Rankings from Alexa have gone from 90,000 to now 7,700 (www.alexa.com), making Buzz one of the world's most popular web sites only 1 month after the official launch. Traffic has increased most dramatically in Thailand and China; in Thailand, Buzz is now one of the top 500 web sites, and in China, it has rocketed from 200,000 to 15,000 in a few weeks.

Traffic is coming most noticeably to Search and Buzz Marketing; Buzz has their sights firmly set on becoming Thailand's number 1 online ad supplier this year. Google predicted Thailand would see an explosion of spending on online and search-related advertising that would be worth an estimated $250 million (7.88 billion baht), according to Google's regional managing director for Australia, NZ, Korea and Southeast Asia, Richard Kimber.

Buzz also expects to be in the top 3 across Asia within the next 3 months competing directly with Yahoo, Google, MSN and Baidu. Buzz has seen a rapid uptake and use of the English Beta of the Buzz Search Engine. The Search Engine offers Keyword enabled 120 x 60 banner ads as well as relevant Text ads in the search results.

Online Ads and Search ads are available for Buzz Advertisers on the Bangkok Post (www.bangkokpost.com) and many Thai sites, as well as being on 1000s of PCs in internet cafes in Thailand and over 20,000 in China and growing daily.

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Microsoft Spends To Undermine Google's Pay-Per-Click Gold Mine

Google executives reportedly met in the U.K. this week to discuss how to respond if Microsoft decided to revive its bid for Yahoo. Had they known that Microsoft on Wednesday would start offering cash rebates to searchers who buy products found using Microsoft's Live Search, they'd have been able to discuss a more pressing threat than the possible purchase of Yahoo.

Last year, Microsoft bough Jellyfish.com, a company that made its name by sharing the wealth of Internet advertising. Jellyfish.com was able to offer those using its e-commerce search engine very competitive prices because it gave half of the ad dollars paid by its e-commerce partners back to online customers.

This is a form of cost-per-action advertising -- the advertiser pays for a specific action, such as a sale, rather than for a click. Cost-per-action ads are generally less profitable that cost-per-click ads for search engines like Google and for publishing partners.

One reason is that not all advertisers want to buy cost-per-action ads. Another reason is that cost-per-action ads don't pay when an online shopper is just looking, which happens quite a bit.

In the model Microsoft has just rolled out, the cashback rebate, set by the merchant, goes directly to the consumer.

The fact that Google hasn't said much about its cost-per-action beta test since June 2007 suggests that the testing isn't going all that well. "[Cost-per-action advertising] does not appear to have been eagerly embraced by publishers, in part because the process is cumbersome and not automated as with AdSense," said Internet marketing consultant Mark J. Welch in the Google Groups AdWords Help Forum last November.

If cost-per-action ads did generate more revenue that cost-per-click ads, you can be sure Google would have rolled them out years ago.

Regardless, now is the time for Google to redouble its effort to make pay-per-action ads work and to come up with incentives to match those offered by Microsoft. If Microsoft's Live Search cashback scheme goes unchallenged, Google risks losing a lot of e-commerce business. After all, as a company selling goods online, why would one pay for clicks, which may or may not lead to a sale, when one could buy guaranteed sales?

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Search Engine Optimization - Get Your Brand New Site to the Top of Google in Weeks

If you are trying to get a brand new site to the top of Google and Yahoo it is going to take a lot more than just submitting the URL to a few search directories, however here is a simple step by step system that will get you listed within a just few weeks.

First you should select 3-4 keywords for your new site. These keywords should be long tail keywords which have 3 or more words to the keyword.

Long-Tail keywords are a lot less competitive than the shorter 1 and 2 word keywords and they are also more specific. This is why you should target these at first to try and get some targeted traffic from these keywords. Once you have mastered these then you can move onto the shorter keywords. This works for me on all my sites.

So for example if my new site was selling dog food it would be better to target long-tail keywords such as "cheap pedigree dog food" and "cheap food for dogs". The reason for this is because you will get ranked higher for these keywords as they are less competitive. Once you start to generate some traffic through these long tail keywords then you can move on to targeting the more competitive keywords such as "dog food".

On page search engine optimization plays a big part in search engine optimization (SEO) and this is what you should use to boost your rank, target your long-tail keywords and integrate them more efficiently into your web pages.

The title of your page/site is the first place to start the optimization process. Let’s do an example to make it easier. We have now found our 3-4 keywords for our new site as mentioned above. Your page title should contain ONLY those keywords.

Your page title should not look like this:
“Welcome to our website”.

It should contain all your top 3 or 4 keywords. However a page title such as the one below would still not be good enough:
“Cheap pedigree dog food and cheap food for dogs and discount dog food".

It contained all our top 3 keywords however it needs to contain ONLY our top 3 keywords. The title below would be a perfect example:
“Cheap pedigree dog food | Cheap food for dogs | Discount dog food”

Once we have our page title then the next step is to optimize our headings on the page.
Our heading 1, in the 'H1' tags of our page should contain our most important long tail keyword for example, 'Cheap pedigree dog food'. The heading 1 should be as far to the top left of the page as possible.

Our heading 2, in the 'H2' tags of our page should contain our second most important long tail keyword for example, 'Cheap food for dogs'. The heading 2 should be a subheading of heading 1 and should come after heading 1.

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Google Opens AdSense To Third-Party Ads

Google on Monday said it is now accepting third-party ads on the Google content network in North America.

"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.

The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.

For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.

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Most Search Engine Optimized (SEO) Press Release Ever: Tips for Building the Perfect SEO Press Release

Summaries for Search Engine Optimized (SEO) press releases should include keywords early and Search Engine Optimized press releases should repeat their most important keywords.

o create the most Searched Engine Optimized press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency, recommends using your most important keywords in the first sentence of the press release.

"In creating the most Search Engine Optimized press release ever, we focused on creating a release with our most important keyword phrase-- "most Search Engine Optimized press release ever" into the copy. We also make use of related phrases, like "tips for creating SEO news releases" and "how to write a Search Engine Optimized media release."

Balderaz explained that he also included photos of his dogs, chickens and children in the release. "Uploading pictures greatly increases pickups of Search Engine Optimized press releases," added Balderaz. Cute kids and animals are some of the best pictures to include, he said.

"In addition to focusing on the content and photos, we released the most Search Engine Optimized press release ever on PRWeb, although we have also used Webwire," he said. He also mentioned ClickPress, 24-7 PressRelease.com, and PRLeap, in case there is anything to the concept of latent semantic association. He mentioned that all of the above online newswires were useful in getting Search Engine Optimized press releases indexed in Google News and Yahoo! News.

Search Engine Optimized press releases are things that should be written in the passive voice," Balderaz added.

He explained that a well search engine optimized press release must be found by your online influencers, consumers and the media. "No one goes to Google News and searches on 'Webbed Marketing' and not many bloggers have a Google alert set up for the term 'Webbed Marketing.' But influencers, bloggers and the media do search newswires for news on "Search Engine Optimization" and "SEO". Over time, this release will also be indexed in the main search engine indexes. As people search for "Most Search Engine Optimized press release ever", this press release should rank well.

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Role of Meta Title Tag in SEO

Do you want to secure a top ranking in search engine result pages(SERP)?

I think every one is going to answer - Yes. And a very common belief is that add lot of most searched keywords in the meta tags of your web pages and see your site skyrocketing. But it feels highly frustrating when this magic proves of no avail. Remember, meta tags alone don't do a magic in getting better placed in the search pages. These meta tags sure help you to describe your web pages to a search engine and gain a better place in its results. But at the same time they help search engine too to prevent indexing of improper web pages. Which may have good weight keywords in their meta tags but having no relationship with the contents of the page.

Meta tags are the blocks which contain information about the contents of your web page and they exist into the head area of your web page. They are basically meant to communicate with the search engine. Most of the Meta tags are visible to the search engine only and not the visitor on your web page. But, Title tag is one which is visible to the search engine and the visitor as well. Most importantly, it attracts the search engine and the visitor very aggressively. Most search engines consider this tag as the primary information about the site and also an human visitor sees this information as the first thing on top left corner of the browser. Moreover, when one bookmarks the site, the text in this tag appears in the bookmarks list.

In this article, I have tried to focus mainly on 'Title Meta Tag' that how a good Title Meta Tag can render a great help in optimization of a website.

What is the significance of Meta Title Tag

Amongst the three major Meta tags (Meta Title Tag, Meta Keywords Tag, Meta Description Tag) the Title Tag is one which is given the most weight by search engines' algorithms. In fact, this tag should be written so that it should give the idea about your site instantly. A perfect written Title tag can generate quick and appreciable traffic to your site. The text written in this tag appears as clickable text in the search engine result page (SERP) and if it is really meaningful and conveys most about the web page, more clickthroughs will be the result.

This small example explains the function of Meta Title tag better. Suppose I need to visit San Francisco and need a road map of the city and go to a book store to find the same. There are lot of books on tourism and travel with different titles but my attention will go to a title which says something like "Latest Road Map of San Francisco" rather than a title "All about San Francisco". May be the second book contains better information about the subject I am looking for. But the title of first one speaks exactly about what I need. This how a better title gains priority over the other because of the contents of its title. This is exactly what happens with search engine. It picks the most matching title with the query and places in its result page as clickable text.

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