May 1, 2008 -- According to analyst firm IDC, the online advertising segment grew 27% in 2007, and yet when considering if and when to invest in online marketing efforts, many manufacturers go through a litany of excuses. Search engine optimizers like Andy Komack, president of Komarketing Associates, have heard all of the excuses, such as:
- "We know all of the potential customers in our space and we are in contact with them in some form already."
- "Our Web site serves its purpose as a capabilities overview, and attracting more visitors is not a high priority."
- "We have a limited budget and we are not convinced of the payoff from online marketing."
- "We just have not explored the opportunities, and we have limited technical resources in house."
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