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eDrugstore.MD Announces Incredible New SEO Software

eDrugstore.MD is one of the leading online pharmacies in the world. It offers customers safe and secure online pharmacy transactions, with over half a million orders filled since 2002. From its inception until 2006, eDrugstore.MD was the market leader for online pharmacies.

eDrugstore.MD has just developed new software that may just return it to the top of the online pharmacies market. This special software automates the development of websites based on keywords. It generates content-based text based on the number of searches of those keywords and the number of pages competing for the keywords. This software aims to have a major impact the search engine organization (SEO) strategies of online pharmacies as well as other online industries. SEO makes the content of any web page more relevant and attractive, but it also ensures that sure more search engines index your page, which results in more viewers to your page. Word of this software has leaked to the gaming industry, which is anxiously trying to acquire it because it does pledge such great SEO results.

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American becomes latest carrier to tack on baggage surcharge

American Airlines on Monday became the latest carrier to announce that it would require passengers to pack light, or pay up.

The nation's biggest airline said it will charge passengers $25 for checking a second bag to help offset rising fuel costs.

This year, American, United Airlines, the nation's No. 2 carrier, Continental Airlines, Northwest Airlines, Alaska Airlines and JetBlue Airways have all announced charges for something that has been free since commercial airlines began flying.

KERKORIAN MAKES FORD OFFER

Billionaire Kirk Kerkorian made yet another foray into the troubled automotive industry on Monday with an offer to expand his stake in Ford Motor Co. to 5.6 percent.

Kerkorian's investment company, Tracinda Corp., said in a news release that it sees signs the automaker's turnaround plan is working, and it plans to offer $8.50 per share in cash for up to 20 million additional shares.

* Ford reached a tentative three-year labor agreement with the Canadian Auto Workers more than four months early that would keep wages the same and give an Ontario plant an extra year, the union said.

The tentative three-year accord, which faces a ratification vote by CAW members at the automaker, also calls for workers to give up one week of vacation and doesn't allow Ford to reduce pay for new hires, the Toronto-based union said.

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Web 2.0, RIAs & SOA - Exclusive Q&A with Gordon Van Huizen

Web 2.0 and RIAs Will Drive the Growth of SOA Middleware Says VP of Products, Progress Software

"When we speak of enterprise mash-ups, composite applications and software as a service (SaaS), it’s easy to forget that you actually need infrastructure behind the user experience to make it happen," says Gordon Van Huizen (pictured) in this exclusive Q&A with SYS-CON Media's SOAWorld Magazine. SOA middleware is among the fastest growing segments of the software industry, Van Huizen notes, adding: "I believe that the increased interest in Web 2.0 and Rich Internet Applications will drive the growth of middleware faster than EAI did."

OAWorld Magazine: What are the current most intractable barriers to SOA adoption, in your view – are they technical, or related to the nature of the industry?

Gordon Van Huizen: The largest barrier to successful SOA adoption that we see has to do with internal staff training and time. SOA is not simply another development technique—it requires a more holistic organizational approach in order to be successful. This translates into additional need for skills development, clearly defined goals and objectives, as well as managerial understanding and buy-in.

SOAWorld Magazine: Will enterprise IT infrastructures ever be homogenized? Do they need to be?

Van Huizen: There’s a significant distinction to be drawn between homogenization and normalization. IT infrastructure clearly needs to be normalized. Customers—whether internal or external—need be able to see and interact with IT infrastructure in a unified way, even though it may in fact be highly heterogeneous. For example, they need to be able to make a single request and have it take action across a number of otherwise diverse systems. And they need to be able to govern across the infrastructure as if it was a unified whole.

We see our clients today adopting enterprise service bus (ESB) and SOA management technologies to normalize their interactions with backend systems, as well as manage and govern them in a unified way. So homogenization itself doesn’t need to occur in order to obtain the benefits of unification. This is largely what SOA is about.

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Hostile bid for Yahoo could change future of the web

The future of the web may lie in whether Microsoft Corp.'s bid to acquire Yahoo Inc. turns hostile, which could happen as soon as this weekend.

For the average internet user, at stake is how the web will evolve over the next few years. In an initiative called "momentous" by industry observers, Yahoo fully embraced the Web 2.0 movement Thursday by throwing open all of its platforms to outside developers. The company is,

in effect, going to let the public shape its various offerings, including e-mail, instant messaging and other online services.

"It's been a long time since I've been able to bring Yahoo together with the word 'exciting,'" said Karsten Weide, an analyst for research firm IDC in California. "This might be a sea change for the internet. It could be the end of the web as we know it."

The strategy essentially emulates Facebook's recipe for success. The social-networking site has enjoyed explosive growth by allowing the public to design new applications for it, which has drawn a constant stream of new users, traffic and advertising. The difference with Yahoo, however, is that it operates on a much bigger scale and is more important to the overall web than Facebook, Weide said.

Profound effects on the web

Yahoo itself touted the move as a major shift in philosophy that could have profound effects on the web as a whole.

"It is rewiring Yahoo from the inside out, across all of our properties, to fundamentally open up those web services and provide a consistent development model, a consistent deployment and consumer experience as well," said Ari Balogh, the company's chief technology officer, during a keynote at the Web 2.0 Expo in San Francisco on Thursday.

Yahoo's move may be too little, too late, however. Executives of the Sunnyvale, Calif.-based company have so far rebuked Microsoft's offer, currently valued at $44.6-billion U.S., prompting that company to signal that its bid may turn hostile. Redmond, Wash.-based Microsoft has indicated it may try to oust Yahoo's board and appeal directly to the company's shareholders as early as this weekend.

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Microsoft unveils on-demand CRM

Microsoft launched its first on-demand enterprise application on Tuesday — just days behind the announcement of a Salesforce/Google partnership and the release of Zoho's own enterprise-level SaaS.

Dynamics CRM Online offers full marketing, sales and service capabilities on an Internet-based model. Desktop tools can also be integrated into the system.

“CRM is a big program within Microsoft,” Brad Wilson, general manager of Microsoft Dynamics CRM, said of the launch. “We're investing more than a billion dollars a year to build out data centers for on-demand delivery of applications. We have a very fast-growing CRM business and a very big focus in on delivering applications over the Internet, so it's a natural thing for us to come out with product of this type.”

A combination of digital and other forms of marketing will be deployed to generate demand for Dynamics CRM Online; Wilson said Microsoft tends to use a lot of direct marketing, including e-mail, direct mail and direct response vehicles, created internally and with agencies. The on-demand service will initially be marketed to small and midsize businesses and departments within larger organizations, but no one particular industry will be targeted.

In a competitive move, Microsoft has priced Dynamics CRM Online at $59 per user per month for its Professional Edition Plus — slightly less than Salesforce's $65 full-featured application.

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40 British companies understand more about internet marketing after I-COM’s first free seminar

Whilst many British companies remain in the dark about Internet Marketing and particularly about Search Engine Marketing, 40 representatives from companies in the Manchester area understand more about Internet Marketing today than they did yesterday; thanks to the first free Internet Marketing seminar held by I-COM.

Comments on the seminar from the attendees included “very inspirational, very informative”, “very useful and for once it was all delivered in layman’s terms” and “inspiring, knowledgeable and passionate people”.

The seminar attracted delegates from large and small companies in market sectors as diverse as corporate finance, recruitment, online games and e-commerce retailers. Delegates gave very positive feedback on what they had learned at the free half-day seminar.

A representative of commercial property company Bruntwood gave this feedback “Well done on a great session, very informative, very helpful and delivered by knowledgeable and passionate people”.

Another delegate from networking events company Rejuvenate Online described I-COM’s staff as “very inspirational and knowledgeable speakers”.

Using easy to understand layman’s terms throughout the seminar, the training session helped delegates to get a much better understanding of how to develop an effective website, and how to promote their websites through search engine optimisation and pay per click advertising.

Expert advice was provided on the best ways to manage Google Pay per Click advertising campaigns, and how to implement crucial Search Engine Optimisation (SEO) criteria into their websites. Also covered were some of the technical issues associated with developing a search engine friendly website, and proven Internet Marketing strategies that help to convert internet surfers into customers.

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A Web Shift in the Way Advertisers Seek Clicks

Tyler Townsend, a digital media manager who plans online advertising for travel clients at Ypartnership, an agency in Orlando, had $150,000 to spend on behalf of a Caribbean island’s visitors bureau. And this client did not care about branding — it wanted action.

So Mr. Townsend, who once might have made a simple buy on a site like Yahoo, created a complex campaign, which ran in March. He bought ads on Budget Travel, and he bought out Lonely Planet’s home page for a week. He used custom ad networks that included travel-themed sites, and another that would put the ads only on high-end sites.

Last year, Mr. Townsend said, many clients were happy to spend money just to raise awareness. Since January, however, “everyone’s retail-oriented. They want as many clicks for the dollar as possible,” he said.

So far, the threat of a recession has not slowed the migration of ad dollars to the Internet — as Google’s strong results showed on Thursday, when it reported a 30 percent jump in net income for its first quarter. But as Mr. Townsend’s campaign suggests, the slowing economy might be changing where those ad dollars are being spent.

Increasingly, marketers are looking to ad networks, which sell display advertising across groups of Web sites. Some networks offer targeted advertising; others, called vertical ad networks, include sites that focus on one subject, like travel or sports.

Their growth could mean a lower share of advertising for portals like AOL and particularly for Yahoo, which is particularly strong in traditional display advertising. (Yahoo will report its quarterly earnings on Tuesday.)

In 2007, United States revenue growth slowed at three of the four major portals (Yahoo, AOL and Google) according to an analysis by eMarketer. The fourth is MSN. Any downturn could also be bad news for media sites that attract a lot of display advertising, like CNN.com or nytimes.com, at premium rates.

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Turning the promise of integrating online marketing technology into a reality

Richard Mullins, director at Acceleration, looks at how companies can make sure that online marketing technology integration projects deliver on their promise.

The benefits of integrating online marketing systems seem obvious: better insight into prospect and customer data, more granular segmentation and improved targeting, along with more meaningful measurement and better results.

Integration of online marketing systems also helps put the user back in control of the process, so that campaigns can be quickly and easily adjusted in line with business goals. And for many marketers, the promise of being able to automate and run marketing programs across various communication channels is a compelling one.

Perhaps the most important promise of integration is unleashing the true power of the many technology tools marketers have at their disposal: sophisticated e-mail, ad serving, Web analytics and search marketing platforms. These systems are technically sound, yet often fail to live up to expectations, because users have often not been trained to use them to full effect together with their other business systems and processes.

However, integrating marketing technology systems creates a whole new set of challenges that marketers need to be aware of if they are to avoid disappointment.

The first of these is data overload. Marketers can be overwhelmed by the volume of information available. They may struggle with inconsistent reporting data that brings into question the usefulness of the new system. For example, data from a legacy system might provide the basis for management reports, while the new system provides data that cannot be correlated with the management reports. Which set of data is accurate? Which set can be trusted?

Managing these disparate systems is a key challenge: ways need to be found to understand the delta between the data coming from legacy systems and that of the new technology.

Equally challenging is driving internal adoption of the new system. The effect of people’s natural resistance to change cannot be underestimated, especially with the teething problems usually associated with a new system.

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The 'No Excuses' Plan for Online Marketing

The argument is over, says one expert: what your current and potential customers don't know can, and will, hurt you.

May 1, 2008 -- According to analyst firm IDC, the online advertising segment grew 27% in 2007, and yet when considering if and when to invest in online marketing efforts, many manufacturers go through a litany of excuses. Search engine optimizers like Andy Komack, president of Komarketing Associates, have heard all of the excuses, such as:

• "We know all of the potential customers in our space and we are in contact with them in some form already."
• "Our Web site serves its purpose as a capabilities overview, and attracting more visitors is not a high priority."
• "We have a limited budget and we are not convinced of the payoff from online marketing."
• "We just have not explored the opportunities, and we have limited technical resources in house."

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10 security threats to watch for

They range from technology exploits to social engineering attacks, and all can compromise corporate data, reputation and the ability to conduct business effectively.
There are lots of ways business networks can be compromised, and more are developing all the time.

They range from technology exploits to social engineering attacks, and all can compromise corporate data, reputation and the ability to conduct business effectively.

Here are 10 such threats and some suggestions on what to do about them.

1. Virtual host security

Virtualization can help make more efficient use of hardware, but it also creates new security problems. In particular, it allows different virtual hosts to reside in the same physical machine where the traffic between them is difficult to monitor and screen. The problem is compounded if virtual hosts replicate to other physical machines to meet increased demand for the services they provide. Rules for accessing these machines must accompany them, and this is complex, says Rob Whiteley, an analyst with Forrester Research.

"When you deploy virtualization at scale, it becomes a burden to manage the virtual machines," Whiteley says. Access control is still important in virtual environments, but tools for replicating it are scarce.

This can cause problems in regulated environments such the Payment Card Industry (PCI), which has standards for handling sensitive customer data. PCI standards specify what types of machines are not allowed to talk to each other.

There are three ways to deal with the problem. First, all traffic can be routed out of the physical hardware that contains virtual machines, scanned and then passed back into the hardware to reach another virtual machine. "That is a huge tax on the I/O system," Whiteley says.

Second, businesses can deploy existing software firewalls such as Check Point"'s on each virtual machine, but deploying, licensing and managing them is difficult because they were designed for real-world firewalling, not virtual world firewalling. "It"'s an operational nightmare," Whiteley says.

Third, businesses can turn to purpose-built products that are designed specifically for virtual environments such as those from Altor Networks, Reflex Security and Stonesoft, he says.

Features to look for: whether the products scale well; whether the license structure is affordable; whether policies follow new images of virtual machines.

Another way to address the problem is involving network staff in server virtualization projects. This insures that traditional security measures that would be considered if physical servers were being added for virtual machines.

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eMetrics Marketing Optimization Summit Survey Reveals Latest Trends in Web Optimization and Cutting Edge Tools and Tactics

Offers Marketers Insight to Gain Competitive Advantage in 2008

SAN FRANCISCO, CA -- 04/15/08 -- Today, the eMetrics Marketing Optimization Summit announced the results of a survey of web analytics and marketing professionals. Conducted over the course of three weeks in Q1 2008, the informal survey provides unique insights into the tools and online marketing channels that have an impact on business.

The goal of the survey was to determine the tools that marketing and analytics professionals currently use, and perhaps more importantly, the marketing channels they are optimizing to meet and surpass business goals. Not surprisingly, the survey results found that the most measured marketing channels are search, 82 percent, email, 79 percent, and online advertising, 78 percent.

Nearly 75 percent of survey respondents indicated that they are optimizing conversion rates and landing page effectiveness, while customer satisfaction was the least optimized. This signifies that customer satisfaction is a largely overlooked metric that could offer a significant competitive advantage to those who embrace it.

When asked how marketers and analysts are integrating data across online channels, 84 percent of survey respondents indicated they are using one or more of the three manual methods for integrating data, Excel spreadsheets, PowerPoint and Sneaker Net. The 27 percent of survey respondents who are using fully integrated data streams represent the small but growing number of analytics professionals who understand the importance of getting a big-picture view of how online and offline channels work together to achieve business goals.

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Copy and content 'key to quality'

The best websites on the internet can be judged in terms of the standard of their content, it has been claimed.

Sites which represent the best in online marketing are currently being called to compete for the Web Marketing Association's industry awards.

Applications are being welcomed from sectors such as technology and law, with the quality of such websites' content a key area for assessment.

Within the seven criteria for consideration are copy writing, content, design and ease of use.

Meanwhile, interactivity, technology and innovation complete the list of characteristics to be taken into account when determining the winning sites.

William Rice, president of the Web Marketing Association, says: "The WebAwards is different from other website award programmes because we're not just a beauty pageant focused on name recognition and design."

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News Corp. Buys Big Stake in U.K.-based Online Ad Specialist

News Corp.'s one-year-old international ad network, .Fox Networks, has acquired a majority stake of utarget, a European ad network that specializes in pop-under online video ads.

In announcing the deal, .Fox Networks -- a unit of Fox International Channels -- said the purchase will give extra opportunity for video advertising to News Corp.-owned sites, third-party publishers, and advertisers. Hernan Lopez, president of .Fox Networks and COO of Fox International Channels, wouldn't reveal the terms of the deal other than to say "it's a low-eight figure number."

Utarget, Lopez said, is a leader in the use of pop-under video for online advertising. "Pop-unders are the most effective online ad format, bar none," he said. "Utarget pioneered the technology of putting a video player on a sub-site. The advantage that brings to a Web site publisher is that it allows them to capitalize on the growth of online video ads without having to invest in online video content."

Phil Cooper, utarget's founder and CEO, will remain in charge of the company that will now be called utarget.Fox. The new entity will work with the Fox Interactive Media Audience Network to "pursue network advertising relationships with News Corp sites and other third parties, further bolstering News Corporation's efforts in the online advertising space," explained the acquisition announcement.

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Web Ads Will Top TV Ads in UK in '09

Online advertising spending looks set to overtake spending on television in the UK by the end of 2009, according to a recent report.

Web ads became the third-largest market in 2007 from being the smallest in 2003.

In the UK advertising market, the Internet was the biggest driver of growth, according to a study by the Internet Advertising Bureau (IAB) -- the UK online advertising trade body -- in conjunction with PricewaterhouseCoopers and the World Advertising Research Centre.

"It doesn't surprise me that online advertising will overtake TV," Frederic Joseph, global CEO of Zed Digital told CNBC.com. "In media consumption, people spend 20 percent of their time on the Internet and although there is a gap between time spent online and advertising spend, it is likely to lessen."

"To grow 38 percent from 2 billion pounds to 2.8 billion pounds is a very powerful performance," IAB chief executive Guy Phillipson said in the report. "The UK is head and shoulders above all other major world markets."

Internet advertising spending in 2007 outpaced that of national and regional press classified ads as the UK online audience grew to 32.5 million people.

The UK Internet advertising market is accelerating nine times faster than the entire advertising sector, the study found. Comparable spending grew 38 percent from the year before to $5.5 billion and market share gained 3.9 percent from the previous year.

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Caneum, Inc. Announces New Web Application Development Contract With European Based Hero España, S.A.

Company Adds European Based Nutritional Foods Manufacturer to Customer Roster, Including Application Development for Multiple Integrated Web Sites Featuring Content Management Systems (CMS), Customer Relationship Management (CRM) and Social Networking

NEWPORT BEACH, CA--(MARKET WIRE)--Apr 7, 2008 -- Caneum, Inc. (Other OTC:CANM.PK - News), a global provider of business process and information technology outsourcing services, today announced that it has been awarded a new contract for coding, theming and templating multiple integrated web sites for European based Hero España S.A., a nutritional foods manufacturer. The application development contract includes a single integrated code base featuring Content Management Systems (CMS), Customer Relationship Management (CRM) and Social Networking, in addition to numerous open source technologies.

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