Google Opens AdSense To Third-Party Ads
Google on Monday said it is now accepting third-party ads on the Google content network in North America.
"This will empower advertisers to work with approved third parties to serve and track display ads, including rich media ads, across the Google content network through AdWords, giving them more options, flexibility and control over their campaigns," wrote Google senior business product manager Rajas Moonka in a blog post.
The change comes because Google now has a process to review third-party ads to make sure they comply with the company's format and content policies.
For Google and its AdSense publishers, this means a larger advertising inventory and the potential to earn more money through the placement of those ads. For advertisers, this means that ad campaigns can be managed using a consistent software application, whether it's provided by Google or another ad serving company.
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