Monday, May 19, 2008

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Most Search Engine Optimized (SEO) Press Release Ever: Tips for Building the Perfect SEO Press Release


Summaries for Search Engine Optimized (SEO) press releases should include keywords early and Search Engine Optimized press releases should repeat their most important keywords.

o create the most Searched Engine Optimized press release ever, Bill Balderaz of Webbed Marketing, the Columbus, Ohio Search Engine Optimization agency, recommends using your most important keywords in the first sentence of the press release.

"In creating the most Search Engine Optimized press release ever, we focused on creating a release with our most important keyword phrase-- "most Search Engine Optimized press release ever" into the copy. We also make use of related phrases, like "tips for creating SEO news releases" and "how to write a Search Engine Optimized media release."

Balderaz explained that he also included photos of his dogs, chickens and children in the release. "Uploading pictures greatly increases pickups of Search Engine Optimized press releases," added Balderaz. Cute kids and animals are some of the best pictures to include, he said.

"In addition to focusing on the content and photos, we released the most Search Engine Optimized press release ever on PRWeb, although we have also used Webwire," he said. He also mentioned ClickPress, 24-7 PressRelease.com, and PRLeap, in case there is anything to the concept of latent semantic association. He mentioned that all of the above online newswires were useful in getting Search Engine Optimized press releases indexed in Google News and Yahoo! News.

Search Engine Optimized press releases are things that should be written in the passive voice," Balderaz added.

He explained that a well search engine optimized press release must be found by your online influencers, consumers and the media. "No one goes to Google News and searches on 'Webbed Marketing' and not many bloggers have a Google alert set up for the term 'Webbed Marketing.' But influencers, bloggers and the media do search newswires for news on "Search Engine Optimization" and "SEO". Over time, this release will also be indexed in the main search engine indexes. As people search for "Most Search Engine Optimized press release ever", this press release should rank well.

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