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Top Online Marketing Techniques

I've been involved with Internet marketing for over ten years and have seen marketing techniques come and go. Some are still around and some are new and innovative. Below you will find what I believe to be the best and most effective online marketing techniques.

Article Marketing - Article marketing was and is one of the most powerful online marketing methods available. Not only does it do wonders for you and your business, it's also free! Article marketing consists of writing helpful, informative, easy-to-understand articles that actually help your readers, instead of trying to sell them something. You then submit your articles to article banks, directories and ezine publishers. When your article runs in a popular ezine, it can make a major difference to your business. Contrary to what you might think, it's not that hard to get started.

Here are some things to keep in mind:

• Don't worry about your ability to write. People are looking for help, not big words.

• Advertise in your resource box, not your article.

• Provide real, helpful information and resources, not hype!

• Write from the heart! Let your personality shine through in your articles.

Blogging - Blogging is a newer form of online marketing that became popular in the late 1990's. Blog is short for weblog and is an online publication in the form of a log or journal. Blogs can increase your customer base, your traffic and your search engine ranking, thus increasing your sales.

Blogging can be done for free through such sites as:

• blogger.com

• wordpress.com and

• livejournal.com

Be sure and update your blog regularly; every day would be best as people like fresh content, ideas and information.

Ezine Publishing - Ezine publishing has been around much longer than blogging and is far more effective, in my opinion. Your ezine needs to contain helpful resources and information, not just sales pitches. It's important to develop a relationship with your readers. Let them know they can trust you and rely on you when they need your help.

Things to remember when putting together your ezine:

• Keep it clean and easy to read.

• Limit your advertising and be selective.

• Always provide quality content and information.

• Add your personality into your writing. This helps readers to get a feeling for you as a person.

• Always provide contact information and be accessible.

• Be consistent; send your ezine regularly as scheduled.

• Be sure and proofread your copy before sending it out.

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